Triggit, the so-called “demand-side platform” that buys ads in real-time bidding exchanges for about 200 clients, won $7.4 million in series B funding from Spark Capital and Foundry Group, the company said.
The new investment came after explosive growth in the business Triggit is placing inside FBX, Facebook’s RTB ad exchange.
FBX works by allowing outside advertisers to drop tracking “cookies” on users’ web browsers. When those users sign into Facebook, the cookies triggers ads promoting those advertisers. Triggit’s clients include Hilton, Kmart and Lowes.
Spark Capital founder Santo Politi said Triggit is “on track to become very profitable.”
CEO Zach Coelius told us his company handled about 200 clients internationally, all of which spend upwards of about $10,000 a month on RTB ads. The company has grown from about a dozen staff at the beginning of the year to 32 employees today.
Triggit place ads in all the major RTB exchanges, but FBX is driving the growth, Coelius says: “We’ve seen 300 percent topline revenue growth[from Facebook ads] since FBX launched in June.”
Morgan Stanley’s US Equity Strategy team led by Adam Parker just published their 2013 outlook for the stock market. They’re calling for the S&P 500 to end next year at 1,434.
The massive research note included a lot of interesting information about the stock market including this: just 10 companies are accounting for 88 percent of all of the earnings growth in the S&P 500 this year.
For 2013, the sources of growth are expected to be much more diversified with the top 10 names driving just 34 percent of growth.
Still, the biggest names will play a big role next year. “Notably, Apple, Bank of America, Microsoft, GE, and Google are forecasted to be one-quarter of the entire S&P500’s earnings growth in 2013,” writes Parker.
Here’s the chart from Parker’s note:
PC shipments are stagnant. According to Gartner, worldwide PC shipments in Q2 were basically flat, declining -0.1 percent from last year. PC shipments have grown only 5 percent since the second quarter of 2010, when the iPad was introduced.
Reasons for the bad numbers:
- The global economy remains weak.
- The upgrade cycle for business PCs has lengthened.
- The iPad killed the netbook market, which had been driving growth for the past few years.
- Some Windows loyalists are probably waiting for Windows 8 and the new hardware form factors that will ship with it, such as Microsoft’s Surface, a touch screen tablet that doubles as a small laptop.
Microsoft and its PC partners have high hopes for Windows 8, which will start shipping on new PCs in October. But for now, the PC market sure doesn’t look good.
Proctor and Gamble unexpectedly cut guidance this morning, sending shares down in pre-market trade.
In a statement, Procter said “the revisions to the Company’s fourth quarter outlook are primarily driven by slower than anticipated top-line growth from slower than expected market growth rates and market share softness in developed regions and negative impacts from foreign exchange rate changes.”
Translation: high unemployment coupled with slow-to-no GDP growth in developed markets are destroying the top line.
At a Deutsche Bank panel today, Procter plans to show this slide that sums it up pretty nicely.
Android makes up the majority of the smartphone market right now, but that might start to change if recent sales growth trends continue.
The number of new users who purchased an Android smartphone steadily declined throughout the first four months of this year, according to an analysis of recent comScore data by Asymco’s Horace Dediu. In fact, Android net user growth in April hit its lowest point for any month since 2009.
By comparison, the iPhone’s monthly user growth rate has remained about as strong as ever.
Dediu suggests that it may be “too early” to say that Android is on a permanent decline, but these new numbers should definitely make Google sweat a bit.
“The concern has to be that rather than seeing the net adds growing–as they have for two years with only two contiguous months of decline–Android net adds have been falling for four months,” he writes.
Here’s Asymco’s chart showing the month-over-month changes in net user gains for each of the major platforms:
Here’s A Terrifying Chart For Those Hoping For Lots More Growth In Online Advertising (GOOG, YHOO, AOL, FB, LNKD)
Finally: We can put to rest a long time industry excuse.
It used to be that big time executives at companies like Yahoo, AOL, and Facebook could explain away ad revenues that weren’t big enough or growing fast enough by pointing out that so far, online ad spending has not been proportional to the amount of time consumers were spending online, and that this was bound to change, and when it did, boom times were ahead.
The argument was: New York ad buyers are way behind the times, and they just don’t get it yet.
Well, don’t look now, but according to this chart Mary Meeker’s latest presentation on the state of the Web, Internet ad spending, 22% of total ad spend, has just about caught up with time spent online, 26%. That ratio is fairly comparable to old mediums like TV (43/42) and Radio (15/11). Just the last time Meeker gave this presentation, the ratio was 16/22.
Attention Facebook, Yahoo, and AOL execs: Your excuse has expired. Ad buyers are spending a commensurate amount of money on your medium as any other. Now your products have to perform better.
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Google released solid financial results last week, meeting expectations on revenue and beating street consensus on the bottom line. However, tucked away in the earnings call was a troubling statistic: cost-per-click growth slumped 12 percent year-over-year. This follows an 8 percent drop in CPC in the prior quarter.
The drop is probably the result of a surge in mobile search queries with the growth of smartphones and tablets. While Google reportedly has an ~90 percent share of the mobile search market, mobile CPC is much lower. Conventional wisdom holds that they will eventually catch up, but we argue in a new note that this is not necessarily the case.
This is because Google’s revenue is determined by advertisers’ ROI, not the number of clicks on search ads. In other words, unless consumers start purchasing more goods because of their mobile devices, CPCs won’t rise.
This chart from Dan Frommer at SplatF shows what he calls its “sexy growth.” The company is now processing about $11 million worth of transactions daily basis, up from just $1 million a day last year.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
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- 90-9-1 or 1-9-90 Rule of Social Media Participation
- What is Web 3.0? Characteristics of Web 3.0
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