Guess
Sony patent wants to make advertising more interactive
Source: http://www.engadget.com/2012/08/24/sony-patent-wants-to-make-advertising-more-interactive/
We all know adverts are a necessary evil, which is why different companies are trying to make them more personalized, more engaging or just plain get rid of them. In a recently granted patent, Sony outlines its ideas for next-gen advertising on network-connected devices — essentially to make it more interactive. Many of the instructional diagrams involve PS3 accessories in the home setting, but the focus isn’t just on adverts as mini-games, which itself is nothing new. Other suggestions for keeping your interest include in-ad purchasing, casting votes or selecting the genre of commercials. To speed up, or get ads off your screen, Sony would have you performing small tasks or — more sinisterly — shouting brand names when prompted. Whether such immersive advertising will ever be employed is anyone’s guess, but we’re sure you’re smart enough to know they’re just tricks. So who’s up for a McDonald’s then?
Filed under: Internet
Sony patent wants to make advertising more interactive originally appeared on Engadget on Fri, 24 Aug 2012 13:04:00 EDT. Please see our terms for use of feeds.
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Where Do LinkedIn Users Work? (LNKD)
Source: http://www.businessinsider.com/chart-of-the-day-where-do-linkedin-users-work-2012-2
LinkedIn has about 150 million users. In which industries do they work? Zoomsphere has the stats. We have the chart.
By the way, our guess is that the “higher education” category includes college students.

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HTC quarterly profits improve by a third, beat even its own lofty expectations
Source: http://www.engadget.com/2010/07/06/htc-quarterly-profits-improve-by-a-third-beat-even-its-own-loft/
We were impressed with HTC back in April when it forecast a record $1.6 billion revenue for itself over the second quarter, but lo and behold, the Taiwanese superphone maker has gone and outdone that with a $1.88 billion income over the period between April and June. Reporting a very solid 33 percent improvement in profits year-on-year — $268 million versus $202 million 12 months ago — the company points to strong sales (no doubt catalyzed by Android‘s growing popularity) as the chief culprit for its newly increased tax bill. Guess that shows that having a wide catalog of high-end devices doesn’t preclude raking in the cash, provided they’re all desirable enough to garner mind and market share.
HTC quarterly profits improve by a third, beat even its own lofty expectations originally appeared on Engadget on Tue, 06 Jul 2010 06:19:00 EDT. Please see our terms for use of feeds.
‘iPhone vs Android’ report finds Apple has three times Google’s market share
Source: http://www.engadget.com/2010/06/05/iphone-vs-android-report-finds-apple-has-three-times-googles/
It’s oftentimes easy for us to get swept up in Android mania and forget that Google’s mobile platform is still in its infancy. Then we get cold hard numbers like these — showing iPhone OS owning 28 percent of the US smartphone market and closing in on RIM’s leading 35 percent — and we face up to the realization that Android handsets still account for less than one in every ten smartphones owned by Americans today. In spite of collecting 28 percent of all consumer smartphone purchases in the first quarter of 2010 (according to NPD), Google’s OS was only able to climb up a couple of percentage points in terms of total market share, showing just how long a road lies ahead of its world-conquering plans. Guess that now explains why Apple’s response to the earlier numbers was so nonchalant.
Other intriguing figures include a high rate of loyalty among iPhone OS and Android users, with 80 percent of the former and 70 percent of the latter expressing a preference for the same OS in their next phone — both rather shaming Microsoft and RIM’s numbers, which were a mediocre 34 and 47 percent, respectively. Funnily enough, despite its inflammatory title, this report finds Android and iPhone users are more similar to each other than anyone else — an uncomfortable fact for both parties to deal with, we’re sure. The source link contains some more demographic comparisons, so why not go check them out and drop some sage analysis for us in the comments?
‘iPhone vs Android’ report finds Apple has three times Google’s market share originally appeared on Engadget on Sat, 05 Jun 2010 15:34:00 EDT. Please see our terms for use of feeds.
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