Google search results are like the old beat up recliner of the internet. Your butt’s always there, and if anything changes, you notice. Well, Google changed the way its search results look. It’s a relatively small change, but you’re going to notice.
The biggest difference is that the bar along the left hand side of your searches is gone. This is where you used to break your search down into News, or whatever else. That function is now at the top of your results, along with the also relocated Search Tools. Search Tools moving means you don’t have those two butt ugly calendars with custom dates in your line of sight, which is a plus. This change has been live a day or two, and should only be a negative if you’re running a ton of searches (it’s been killing me).
Google is also featuring information from Google’s Knowledge Graph for popular searches, like “barack obama”, “mitt romney”, and “presidential election”, for example. So! Google’s a little prettier, and it’s rearranged the furniture a bit. Seems like a nice, small change, right? [BuzzFeed]
Android’s dominance of the global smartphone is getting out of hand.
Android’s unit shipments nearly doubled on a year over year basis, growing 91 percent. Apple was up 57 percent. Android is taking share from BlackBerry, Symbian, Linux, and others.
Thus far, Android’s incredible rise has had little impact on Apple’s financial performance. It’s still printing money. It’s the world’s most valuable company.
But, Tim Cook has to be worried that his company has become a niche player in the biggest global computing market.
Here’s a table breaking it down:
LUMA Partners CEO Terry Kawaja — whose startup investment group makes those crazy-complicated charts describing the digital ad marketplace — has created a monster.
Recently, Studio One, a branded content marketing company, tried its hand creating one for its industry of publishers, ad agencies, aggregators and syndicators. “We liked the result so much we asked Terry Kawaja himself to improve it and endorse it, and he did!,” an S1 spokesperson tells us.
It’s not an official “LUMAscape,” but it’s endorsed by LUMA. The chart was put together by S1 Marketing Director Arielle Der Hagopian and CEO Andrew Susman, among others.
Click to enlarge:
According to The Creative Group’s survey of 500 U.S. advertising and marketing execs, only an incredibly small percent of agencies are on Pinterest.
The results find:
- 7 percent already use it for business
- 10 percent plan to start using Pinterest in the near-ish future
- 44 percent have zero interest in using Pinterest for business purposes
According to the survey, a staggering 18 percent of marketers have never even heard of Pinterest. Considering the social media site’s meteoric rise, you’d have to assume their shops are based out of remote, Wi-Fi-free caves.
Consumers, on the other hand, are loving the social media darling, which grew from from approximately 1 million to 20 million users between July 2011 and July 2012.
Kantar Media Company’s Compete conducted an online shopper intelligence survey suggesting that one in four consumers spend less time on other social media sites like Facebook and Twitter in favor of Pinterest, and 15 percent claim that they don’t use any social media sites except for Pinterest.
Donna Farrugla, executive director of The Creative Group, explained the small agency turnout as follows: “Pinterest has attracted a huge following quickly, but companies may be waiting to see if its popularity will last and what the potential business uses are in order to determine if a presence there makes sense.”
Agencies, what do you think? Do the stats seem right? Why do or don’t you use Pinterest? Explain in comments or email LStampler@businessinsider.com.
The Average Selling Price (ASP) of Apple’s iPad has fallen more than $100 in the past year.
The iPad’s ASP has dropped significantly since it was first introduced, which is not surprising, but it appears Apple wasn’t able to produce a bump in the ASP this year by introducing a new model, the way it did last year.
The iPhone’s ASP, on the other hand, has been remarkably stable since the beginning of 2009, despite Apple’s introduction of lower-cost options. The disparity probably reflects the relative maturity of the smartphone market versus the tablet market, where Apple is starting to shed its near-total dominance.
If you don’t already own a good position in organic, it is useful to use paid search to get a position on page 1 of google search results.
Notice that organic and paid search work hand in hand and in some cases can reinforce each other in terms of total clicks obtained.
The fact that modern smartphones still actually make voice calls may well come as a surprise to many users happy to use their mobile devices as pocket-sized computers. Carriers, on the other hand, seem content to keep the “phone” in smartphone. AT&T’s Randall Stephenson told an investor conference this week that he sees a time in which carriers offer up data-only options for subscribers — a time that may well come in the next two years or so. The CEO said he’d, “be surprised if, in the next 24 months, we don’t see people in the market place with data-only plans.” It’s hardly an announcement, but it certainly comes from a guy who knows a thing or two about where the industry is headed.
AT&T CEO predicts data-only plans within two years originally appeared on Engadget on Fri, 01 Jun 2012 12:59:00 EDT. Please see our terms for use of feeds.
Gesture control as we know it is rudimentary at best. But a new San Francisco startup called Leap Motion has just announced a new 3D motion control system that its claims is 200 times more accurate than anything else on the market—and it’s set to cost just $70.
CNET reports that Leap Motion’s technology uses a small USB input device—though the company doesn’t reveal what kinds of sensors it uses—and some sophisticated software in order to provide accuracy of around a hundredth of a millimeter. That means that their gesture control system can handle touch-style gestures, like pinch-to-zoom. Leap Motion plans to launch the device early next year.
The device monitors a space four cubic feet in size, and can deftly track individual finger tips, the whole hand, or inanimate objects. It’s well worth watching the video to get a feel for how it works—because it’s really impressive. In particular, the gestures we’ve come to expect on touch-screen devices look incredibly smooth.
It’s immediately obvious that there are some applications that it would be well suited to—for, say, the likes of surgeons or engineers—but at $70 it will no doubt land in a lot of homes. Including mine. Michael Buckwald, Leap Motion CEO, explained to CNET:
“We want there to be world-changing applications that fundamentally transform how people interact with their operating system or browse the Web…. The goal is to fundamentally transform how people interact with computers and to do so in the same way that the mouse did, which means that the transformation affects everyone, both from the most basic use case all the way up to the most advanced use cases you can imagine for computing technology.”
While Kinect piqued the world’s interest in gesture control, it’s always been relatively clunky. Whether it’s Leap Motion or some other manufacturer that finally releases a fine-grained system to market, at least this evidence suggests that it won’t be long before it’s actually useful. [CNET]
This is a vaguely awkward message for NVIDIA to be putting out. On one hand, the company is best buddies with Intel and is hoping to see its next-gen GPUs bundled with a large portion of the Ivy Bridge notebooks that will ship this year. But to reach that target, it must risk irking Chipzilla by emphasizing the limitations of Ivy Bridge’s integrated graphics. That’s exactly what happened at a recent presentation, when NVIDIA told us there’ll be “nothing Ultra” about the performance of a regular Ivy Bridge Ultrabook because the integrated HD 4000 graphics will only handle around 43 percent of current games. By contrast, if you add in a GeForce GT 640M you’ll find that 100 percent of current games are playable with frame rates over 30fps and high detail settings, including Battlefield 3, Batman: Arkham City, Crysis 2 and many others. If you leave the lightweight Ultrabook spec behind and combine Ivy Bridge with a GT 670M GPU then you can go even higher — as we just discovered in our review of the MSI’s GT70 gaming laptop. Fortunately, Intel was pretty magnanimous about HD 4000 when it briefed us, and readily accepted that enthusiasts will still want discrete graphics, so we don’t imagine the slide above will cause too many hurt feelings.
NVIDIA: there’s nothing ‘Ul! tra’ abo ut Ivy Bridge Ultrabooks unless you add Kepler originally appeared on Engadget on Mon, 23 Apr 2012 12:15:00 EDT. Please see our terms for use of feeds.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- Marketing Costs Normalized to CPM Basis for Comparison
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- Coke vs Pepsi vs Dr Pepper
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- drag2share: Android's Mobile Devices Control 60% Of The Global Computing Platform Market
- How to manufacture a viral video sensation and make viral profits - Post 2 of 2
- Apple vs Microsoft vs Sony [Graphs]
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
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