Q1 2013 marks the first time that smartphones made up the majority of cellphones shipped across the world, according to numbers from industry analyst IDC. 216 million handsets with computer-like functionality left factories compared to 419 million total, making up a solid 51.6 percent of the pie. Another trend spotted by the pollster was the emergence of Chinese phone makers, particularly ZTE and Huawei, who’ve notably displaced Blackberry and Nokia in the top five for smartphones sold.
Meanwhile, Samsung improved its lead over Apple in smartphone shipments over last quarter, jumping from 29 percent to a 32.7 percent share in Q1, while Apple slid from 21.8 percent to 17.3 percent. Sony dropped out of the top 5 in that category, while LG surged to 3rd place at 10.3 million units shipped, with Huawei and ZTE rounding out the top 5. Meanwhi! le, Sams ung and Nokia continued to dominate overall cellphone shipments with a 27.5 and 14.8 percent share of the overall market, respectively. However, Nokia itself isn’t too optimistic about the feature phone portion of those sales continuing, as it mentioned in its last financial statement. And the fact that people are happy to surf the web on their phones? As we’ve seen, that doesn’t bode too well for the computer industry.
Sure, Ubuntu for smartphones is slated to appear as a downloadable image for the Galaxy Nexus late this month, but you’ll have to wait until fall to get your hands on honest-to-goodness Ubuntu phone hardware. According to the Wall Street Journal, Canonical founder Mark Shuttleworth says Ubuntu handsets will hit two “large geographic markets” in October, and that the open source OS has struck the fancy of carriers, to boot. However, Shuttleworth remained coy regarding which regions will see the devices launch in October and which manufacturers will be serving up hardware.
Source: Wall Street Journal
Global mobile phone shipments breached 1.6 billion units in 2012, Samsung, Apple and Nokia still on top
A charger on every nightstand and a phone in every pocket — it could be a presidential slogan, but it’s really just reality. According to research from Strategy Analytics, a staggering 1.6 billion mobile phones were shipped (not sold) globally in 2012, and 700 million of them were smartphones. Samsung, Nokia and Apple, in that order, were the biggest movers of handsets, though the latter two change places when it comes to smartphones — Espoo only shipped 35 million to Cupertino’s 135, while Samsung topped the trio at 213 million devices shipped.
Surprising? Hardly — smartphone sales climbed throughout 2012, and the aforementioned manufacturers have been kings of the category since last February. The numbers are telling though — according to ABI Research, Apple saw less growth in 2012 than the previous year, and may hit a plateau in market share in 2013. Samsung, on the other hand, may have some room to grow — capturing 34 percent of total smartphone shipments in Q4 with over 60 million smartphones moved. Apple nabbed 24.5% of the market with 47.8 million shipped iPhones, while Nokia and RIM took up the tail of the quarter with 86.3 and 6.9 million shipped devic! es, resp ectively. Statistic lover? You’ll find full numbers (plus a little analyst speculation) in a trio of press releases after the break.
Strategy Analytics: Global Mobile Phone Shipments Reach 1.6 Billion Units in 2012
BOSTON–(BUSINESS WIRE)–According to the latest research from Strategy Analytics, global mobile phone shipments grew a modest 2 percent annually to reach 1.6 billion units in 2012. Samsung was the star performer, accounting for 1 in 4 of all mobile phones shipped worldwide last year.
Neil Shah, Senior Analyst at Strategy Analytics, said, “Ongoing macroeconomic challenges in mature markets like North America and Western Europe, tighter operator upgrade policies, and shifting consumer tastes were among the key reasons why global mobile phone shipments grew just 2 percent annually to reach 1.6 billion units in 2012. Fuelled by robust demand for its popular Galaxy models, Samsung was the star performer, shipping a record 396.5 million mobile phones worldwide and capturing 25 percent marketshare to solidify its first-place lead. However, Samsung’s total volumes for the year fell just short of the 400-million threshold.”
Neil Mawston, Executive Director at Strategy Analytics, added, “Nokia’s global mobile phone shipments fell 20 percent from 417.1 million units in 2011 to 335.6 million in 2012. Nokia faced tough competition from Samsung in developing markets like China, while Apple and others ramped up the pressure in developed regions such as Western Europe. Nokia’s dual-SIM feature phones, Asha touchphones and Lumia handsets have been performing well, but this was not enough to offset a slump in demand for the company’s aging Symbian smartphone platform last year.”
Linda Sui, Analyst at Strategy Analytics, added, “Apple shipped a record 135.8 million mobile phones worldwide in 2012. Apple delivered 46 percent annual growth last year, which was bolstered by solid demand in Nor! th Ameri ca and Asia. Apple’s launch of the iPhone 5 in Q4 2012 was a success as volumes ramped up in dozens of countries worldwide, but negative media coverage of the model’s new integrated maps service and supply chain challenges cast a slight shadow over the launch.”
Other findings from the research include:
o. ZTE captured 5 percent share of the global mobile phone market in 2012, as its shipments fell minus 8 percent from 2011, partly because of heightened competition in core markets like China and Western Europe from rivals such as Coolpad and Samsung.
|Exhibit 1: Global Mobile Phone Vendor Shipments and Market Share in Q4 2012 1|
|Global Mobile Phone Shipments (Millions of Units)||Q4 ’11||2011||Q4 ’12||2012|
|Nokia||113.5||! 417.1 86.3 335.6|
|Global Mobile Phone Vendor Marketshare %||Q4 ’11||2011||Q4 ’12||2012||Samsung||21.6%||21.2%||24.0%||25.2%||Nokia||25.8%||27.0%||19.1%||21.3%||Apple||8.4%||6.0%||10.6%||8.6%||ZTE||5.6%||5.1%||4.3%||4.6%||Others||38.6%||40.8%||42.0%||40.3%||Total||100.0%||100.0%||100.0%||100.0%||Total Growth Year-over-Year %||9.9%||13.7%||2.6%||1.9%||_____________________________
1 Numbers are rounded. Total in the data-table does not include grey phone shipments.
Strategy Analytics: Global Smartphone Shipments Reach a Record 700 Milli! on Units in 2012
BOSTON–(BUSINESS WIRE)–According to the latest research from Strategy Analytics, global smartphone shipments grew 43 percent annually to reach a record 700 million units in 2012. Samsung was the star performer, capturing 30 percent marketshare worldwide and extending its lead over Apple and Nokia.
Neil Shah, Senior Analyst at Strategy Analytics, said, “Global smartphone shipments grew 38 percent annually from 157.0 million units in Q4 2011 to 217.0 million in Q4 2012. Global smartphone shipments for the full year reached a record 700.1 million units in 2012, increasing robustly from 490.5 million units in 2011. Global shipment growth slowed from 64 percent in 2011 to 43 percent in 2012 as penetration of smartphones began to mature in developed regions such as North America and Western Europe.”
Neil Mawston, Executive Director at Strategy Analytics, added, “Samsung shipped a record 213.0 million smartphones worldwide and captured 30 percent marketshare in 2012. This was the largest number of units ever shipped by a smartphone vendor in a single year, beating Nokia’s previous all-time record when it shipped 100.1 million units during 2010. Despite tough competition in stores and courtrooms, Samsung continued to deliver numerous hit models, from the high-end Galaxy Note2 phablet to the mass-market Galaxy Y. Apple grew a healthy 46 percent annually and shipped 135.8 million smartphones worldwide for 19 percent marketshare in 2012, broadly flat from the 19 percent level recorded in 2011. Apple had a strong year in developed regions like North America, but this was offset partly by its limited presence in high-growth emerging markets such as Africa.”
Linda Sui, Analyst at Strategy Analytics, added, “Samsung and Apple together accounted for half of all smartphones shipped worldwide in 2012. Large marketing budgets, extensive distribution channels and attractive product portfolios have enabled Samsung and Apple to tighten their grip on the smartphon! e indust ry. The growth of Samsung and Apple has continued to impact Nokia. Nokia retained its position as the world’s third largest smartphone vendor for full-year 2012, but its global marketshare has dropped sharply from 16 percent to five percent during the past year. Nokia’s Windows Phone portfolio has improved significantly in recent months, with new models like the Lumia 920, but we believe the vendor still lacks a true hero model in its range that can be considered an Apple iPhone or Samsung S3 killer.”
Exhibit 1: Global Smartphone Vendor Shipments and Market Share in Q4 2012 1
|Global Smartphone Vendor Shipments (Millions of Units)||Q4 ’11||2011||Q4 ’12||2012|
|Global Smartphone Vendor Marketshare %||Q4 ’11||2011||Q4 ’12||2012|
|Total||! 100.0% 100.0% 100.0% 100.0%|
|Total Growth Year-over-Year %||55.9%||63.8%||38.2%||42.7%|
Smartphone Pressure Mounts for Samsung and Apple Exiting a Strong Q4 2012, According to ABI Research
SINGAPORE–(BUSINESS WIRE)–Nearly 196 million smartphones and 451 million handsets were shipped during Q4 2012, according to the latest estimates from marketing intelligence firm ABI Research. This brings 2012 annual totals to 653 million smartphone and 1.6 billion handset shipments, representing a 36% and 2% YoY growth rate respectively. Smartphones accounted for 43% of all handset shipments in Q4, which pushed smartphones to 41% of all shipments in 2012.
Samsung retained its lead position overall by shipping 106 million handsets of which 60 million were smartphones in Q4 and capturing 31% of total smartphone shipments. In 2012 Samsung grew its handset shipments by 21.6% and its smartphone shipments by 123.8%. Despite missing most analyst estimates in Q4, Apple grew its smartphone shipment share to 24.5%, up from 16.4% in Q3. Apple shipped 47.8 million iPhones in Q4 bringing its 2012 annual total to 135.8 million. Apple’s 2012 annual shipment growth declined from 96% in 2011 to 46% in 2012.
“It is clear that the iPhone’s hyper-growth has ended, and ABI Research believes that Apple’s market! share w ill peak in 2013 at 22%,” says mobile devices senior analyst Michael Morgan. “Unless Apple is willing to trade iPhone margins for low cost iPhone shipments, Apple’s handset market share will become dependent on customer loyalty.”
Looking at the rest of the pack, Nokia shipped 86.3 million handsets and 6.6 million smartphones in Q4 while RIM’s shipments of smartphones declined to 6.9 million. ZTE had an excellent Q4 with 20.7 million handset shipments and 11.2 million smartphone shipments.
“Samsung and Apple are both under pressure to maintain their market lead as less costly smartphones gain momentum entering 2013,” notes senior practice director Jeff Orr. “Technology optimization choices and a diverse handset portfolio are critical decisions over the next 6 to 9 months to come out ahead.”
These findings are part of ABI Research’s Mobile Handset Markets Database, which includes files detailing smartphone and mobile handset shipments, forecasts, and market share.
What percent of online sales on Black Friday do you think came from Twitter referrals?
How about Facebook?
While you’re pondering those questions, here are some other factoids from a report on Black Friday online sales by IBM:
- The average Black Friday online shopper bought 5.6 items per order. That’s down 13% from last year. It’s also down 40% from Friday, November 16th, a week earlier. Hard to know what to make of that.
- The average shopping “session” length was 6 minutes and 39 seconds. That’s down about 10% from last year. Compare that to the average hellish shopping session in a physical store, and you’ll see why ecommerce is continuing to grow as a percent over overall retail sales.
- The “conversion rate” of online shoppers–the percentage of those who visited the site who actually bought something–was 4.58%. That’s up 9% from last year.
- Mobile devices (smartphones and tablets) accounted for 16% of sales. That’s up from 10% last year.
- Mobile devices accounted for 24% of site traffic. That’s up from 14% last year.
- iPads accounted for 10% of site traffic, up from 5% last year.
- iPhones accounted for 9% of site traffic, up from 5% last year.
- Android phones and tablets accounted for 5.5% of site traffic, up from 4% last year.
The key observations here would seem to be:
- Mobile is ! continui ng to grow rapidly as a percentage of traffic and sales, but it’s not taking over by any means. 6 years into the smartphone era, with smartphones now accounting for more than 55% of U.S. handsets, traffic to mobile sites (including traffic from tablets) is still less than 25% of overall traffic.
- Apple devices continue to crush Android devices in terms of commerce engagement. Android users just don’t seem to do all that much with their gadgets.
And now to social referrals…
It wasn’t long ago that many people were arguing that Facebook was eventually going to be bigger than Google. Word of mouth, after all, is the most powerful form of marketing known to man. And people lived on Facebook, so they would soon be shopping on Facebook. And so forth.
Well, so far, anyway, that ain’t happening.
- Only 0.68% of Black Friday online sales came from Facebook referrals–two-thirds of one percent. That was a decline of 1% from last year.
And how about Twitter?
A couple of years ago, people were excited about Twitter’s potential as a commerce platform, too.
But Twitter’s impact on ecommerce, it seems, is zero.
Not “basically zero.”
- Commerce site traffic from Twitter accounted for exactly 0.00% of Black Friday traffic. That was down from 0.02% last year.
So much for the idea that Twitter or Facebook’s business models are going to have much to do with commerce.
Android’s fragmentation problem isn’t just a software issue; it has a hardware problem, too. Android has hardware fragmentation because it supports a slew of handsets from a number of manufacturers. As of September, the most popular screen size and density for Android phones accounted for about half of the market, with the balance taken by nine other screen sizes and densities.
This too can make developing on Android a headache because developers must prepare their app for a range of screen sizes. Compare this to the iPhone, which until last week always had the same screen size.
We knew it was coming and even Ralph de la Vega himself publicly admitted that it was in the pipeline, but today AT&T has whipped the covers from its new shared data plans. Mobile Share will enable customers to use a single data allocation across all of their devices, with unlimited calls and text. You’re entitled to use up to 10 devices on a single plan, of which at least one must be a smartphone. Users can pick how much data they expect to use each month, paying an additional levy to add the rest of their family’s handsets (or just your own, if you’re Steve Wozniak). They’ll roll out in late August and will sit alongside the current individual and family offerings, with the company allowing current customers to make a switch without forcing them into a contract extension. We’ve got the pricing structure and PR for you for you after the break if you’re sweaty-palmed in anticipation for the launch.
AT&T unveils Mobile Sh! are, let s you add 10 devices to a single plan originally appeared on Engadget on Wed, 18 Jul 2012 07:01:00 EDT. Please see our terms for use of feeds.
In a war zone, a standard mobile phone, with its countless possible security flaws, is no use — which is why the military doesn’t rely on them. But now that’s changing, as the US military is investing in secure Android handsets.
It’s not the first time we’ve heard about the army handing out smart phones — hell, they even run competitions to develop apps. But CNN is reporting that the US military is, after two years of testing, intending to “install its custom software on commercially available phones.” It’s starting out with a custom modification of Android’s kernel. The ideas is to give fine-grained control over data, applications and information transmission, as well as providing officials with detailed usage feedback.
Interestingly, this looks set not just to be limited to the military, as CNN reports that “each version of the Android OS [will] be certified once for all federal agencies”, suggesting that these new secure Android handsets may become standard issue across the whole of the US government. That would be bad news for BlackBerry, because RIM currently provides most federal phones — even Obama’s. The new secure handsets are to be shipped out to soldiers by March for testing. [CNN; Image: U.S. Air Force]
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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