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Jessica Alba’s New Startup Will Tempt You To Buy Green Diapers

Source: http://www.businessinsider.com/jessica-albas-new-startup-will-tempt-you-to-buy-green-diapers-2012-1


igntion west logo Jessica Albas New Startup Will Tempt You To Buy Green Diapers Meet Brian Lee, Co-Founder of Honest Company at IGNITION West!

jessica alba Jessica Albas New Startup Will Tempt You To Buy Green Diapers

Actress-turned-entrepreneur Jessica Alba co-founded a startup called Honest Company, an online commerce site that sells green diapers, biodegradable wipes, and other environment friendly items.

All those baby items are sold under a private label, Kara Swisher at AllThingsD reports.

Alba had a hard time finding non-toxic products, so she decided to create a marketplace for it. There’s been a lot of buzz around the launch of Honest, which has a subscription model, depending on how many baby products you need.

Alba’s cofounder is Brian Lee, who also cofounded Shoe Dazzle with Kim Kardashian, and LegalZoom with Robert Shapiro.

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