harris interactive

70% of Streaming Video Viewers “Very Picky” About What They Watch

source: http://www.marketingcharts.com/wp/interactive/70-of-streaming-video-viewers-very-picky-about-what-they-watch-36256/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

HarrisInteractive-Viewers-Attitudes-to-Streaming-Video-Aug201335% of American adults often or sometimes watch streaming video through a subscription service such as Netflix of Hulu Plus, according to new survey results from Harris Interactive. For what it’s worth (and the comparison is a curious one), the same survey question finds that 23% of adults buy magazines at a physical place of purchase (such as a newsstand or bookstore) with that regularity. Comparisons aside, the researchers examine what streamers’ viewing habits look like, and whether channel surfing is a part of their behavior.

According to the results, streamed videos have a short amount of time to make an impact. Among those who sometimes or often watch streaming video through a subscription service:

  • 70% agreed that they’re very picky about what they watch through a subscription streaming service;
  • About 1 in 4 only give a video a few minutes to catch their interest before deciding whether to stop or continue watching, and another one-third only go one-quarter of the way before making their decision;
  • 6 in 10 agree that checking out the beginnings of several videos is “the new channel surfing;”

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Thursday, August 29th, 2013 news No Comments

Mobile Owners’ Interest in Receiving Permission-Based Offers Growing Quickly

source: http://www.marketingcharts.com/wp/interactive/mobile-owners-interest-in-receiving-permission-based-offers-growing-quickly-35896/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Placecast-Interest-in-Mobile-Phone-Alerts-Aug201345% of mobile phone owners claim to be at least somewhat interested in receiving mobile offers, assuming they gave permission, per results from a Placecast survey conducted within the US by Harris Interactive. That’s a big jump from 31% last year, and 26% back in 2009. The study also finds that the vast majority of those who find location-based alerts useful also feel that such alerts would be more relevant to them than traditional coupons.

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Thursday, August 15th, 2013 news No Comments

Smartphone Addiction: 7 in 10 Adults Keep Them Close Most of the Time

source: http://www.marketingcharts.com/wp/interactive/smartphone-addiction-7-in-10-keep-them-close-at-all-times-34956/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Jumio-US-Smartphone-Addiction-July2013American adults who own smartphones just can’t seem to separate themselves from their devices, according to an online survey conducted by Harris Interactive on behalf of Jumio. Results indicate that 72% of smartphone owners are within 5 feet of their devices the majority of the time, another data point to add to a growing list that includes 3 in 4 young smartphone owners checking their devices as soon as they wake up and 40% checking them every 10 minutes.

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Monday, July 15th, 2013 news No Comments

Majority of Showroomers Say Permanent Price Matching Encourages In-Store Purchase

Source: http://www.marketingcharts.com/wp/topics/e-commerce/majority-of-showroomers-say-permanent-price-matching-encourages-in-store-purchase-30156/

40% of American adults claim to have checked out a product in a brick-and-mortar store before purchasing it elsewhere online (“showroomed”), according to a recent survey from Harris Interactive, although recent data from xAd and Telemetrics suggests that smartphones aren’t being used that often for showrooming. Nevertheless, retailers concerned with showrooming who have adopted a […]

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Tuesday, June 11th, 2013 news No Comments

People Now Think Amazon Is Better Than Apple

Source: http://www.businessinsider.com/people-now-think-amazon-is-better-than-apple-2013-2

Harris Interactive released its 14th annual poll. It asked 14,000 people what they think of the top 60 corporations in America.

Last year, Apple had the best reputation ranking. This year, it fell Amazon.

Harris Interactive asked about six different things to determine each company’s reputation: social responsibility, emotional appeal, financial performance, products and services, vision and leadership, and workplace environment.

Although Apple was named the top corporation in terms of financial performance and vision and leadership, it wasn’t enough to beat out Amazon overall.

Here’s how the results turned out:

harris poll 2013

harris poll 2013

If you followed Apple’s and Amazon’s latest earnings calls, the results of this survey may seem puzzling. Amazon missed while Apple meet Wall Street’s expectations. Amazon’s pile of cash is minuscule compared to Apple’s. Yet Amazon’s stock has been soaring while Apple’s is tanking.

What’s going on, and is the public mad?

Here’s a possible explanation at length.

In short, some feel Apple’s best days, with rapid revenue growth and sky-high margins, are behind it. Meanwhile, Amazon leads a hot e-commerce sector which has a huge barrier to entry. And while Amazon’s profit margin is low, it seems to be increasing.

That said, t! he norma l, non-investors who made up the bulk of this survey probably don’t care what Wall Street analysts think or how much cash Apple has in the bank. Their preference for Amazon over Apple may be more superficial.

“Our results show that Amazon has managed to build an intimate relationship with the public without being perceived as intrusive,” Robert Fronk, Harris Interactive’s EVP of Reputation Management, says. “And as the company that is so widely known for its personal recommendations, more than nine in ten members of the public would recommend Amazon to friends and family.”

Please follow SAI on Twitter and Facebook.

Join the conversation about this story

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Tuesday, February 12th, 2013 news No Comments

The generalization that TV ads are more “helpful” than internet ads is simply false and irresponsible

In the following study published by Harris Interactive and Adweek Media, they show a chart which seemingly shows that TV ads are “most helpful” in making a purchase decision. If you were give the following list of choices —  TV ads, newspaper ads, search engine ads, radio ads, banner ads, and none — and asked to select which was most helpful to your purchase decision; which would you choose? And would you choose that because it was more familiar to you (e.g. TV), seen more frequently, etc. Or is it that banner ads are generally known to be ignored (eye tracking studies show that most users know not to look at the top and right sides of a web page, knowing that banner ads typcially go there).

for new products
where the missing link is simply awareness
TV is very effective
in driving an initial burst of sales
starting pt is zero sales
so if you make people aware
some will buy
11:04 PM in the case of new products
online ads are not great
but you have to break online ads into 2 types
banner ads (push) versus search ads (pull)
search ads are not useful here
because it is a new product and people
wont know to search for it
11:05 PM banner ads may work
because they are for awareness
and they are displayed on pages where people are looking at content
but compared to TV advertising
people have accepted ads as part of the “price” of TV
on the contrary
people have always expected itnernet content to be free
and they have devloped habits to
11:06 PM avoid lokoing at top of page and right side
so banner ads are pretty damn bad at
generating awareness
because people simply dont look
so of the 3
tv ads, banner ads and search ads
tv ads are better in the case of new products where the missing link is awareness
11:07 PM when you get to more established products
the balance changes
the missing link is not awareness
the missing links are further down the funnel
e.g. consideration
modern consumers need more info
they dont just trust an advertiser
and TV ads give them too little info to be useful
11:08 PM banner ads are still ignored just as much as before
but search ads become more important
by looking at what people are searching for
yu know what part of the purch funnel they are at
and what missing link they are trying to solve
so in summary
11:09 PM making the generalization that TV ads are more effective than internet ads is simply false and irresponsible; we must take into account dozens more parameters that impact purchase

Source: http://www.marketingcharts.com/television/tv-ads-most-helpful-web-banners-most-ignored-9645/

More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to (pdf) a poll from AdWeekMedia and Harris Interactive.

In terms of the helpfulness of ads in other media, newspapers rank second behind TV, with 17% reporting that newspaper ads are most helpful, while 14% say the same about internet search-engine ads:


At the other end of the spectrum, Radio ads (3%) and internet banner ads (1%) are not considered helpful by many people. The poll found also that more than one fourth (28%) of Americans say that none of these types of advertisements are helpful to them in the purchase-decision-making process.

Not surprisingly, the types of ads Americans find helpful vary by age and, slightly, by region:

  • 50% of people ages 18-34 find TV ads most helpful.
  • 31% of those ages 55+ say newspaper ads are most helpful.
  • 40% of Southerners find TV ads most helpful, while only one-third (33%) of Midwesterners feel the same.

Banner Ads Most Ignored
Almost half of Americans (46%) say they ignore internet banner ads, according to the study. Much further down the list of ignored items are internet search engine ads (17% of people ignore), television ads (13%), radio ads (9%), and newspaper ads (6%):


One in ten Americans (9%) say they do not ignore any of these types of ads.

Age and regional differences:

  • 50% of those ages 35-44 and 51% of Midwesterners say they ignore Internet banner ads compared with 43% of 18-34 year olds as well as Easterners and Southerners.
  • 20% of Americans 18-34 years old (20%) say they ignore Internet search engine ads while 20% of those ages 55+ ignore TV ads.

Harris Interactive suggestes that these findings are important because, despite online video and the ability to use a DVR to shift live programming, TV ads remain most helpful to consumers. Conversely, while an internet strategy is essential for a comprehensive ad campaign, banner ads are only considered helpful by a few and are ignored the most, the polling fiirm said.

About the survey: The AdweekMedia/The Harris Poll was conducted online in the US from June 4-8, 2009 among 2,521 adults (ages 18+). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

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Tuesday, July 28th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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