havas

Havas CEO Thinks Surprise Omnicom-Publicis Merger Might Be Bad For Clients And Staff

Source: http://www.businessinsider.com/havas-ceo-thinks-surprise-omnicom-publicis-merger-might-be-bad-for-clients-and-staff-2013-7

David Jones Havas

Earlier today, rivals Publicis Groupe and Omnicom announced a surprise merger that makes the new entity the biggest holding company in the world. Now totaling $23 billion in revenues, the newly minted Publicis Omnicom Groupe surpasses WPP, which used to be number one.

But some ad execs are questioning if the new partnership will actually hurt staff and clients.

Havas CEO David Jones said in a statement, “I’m not sure this is in the best interests of their clients or their talent. Clients today want us to be faster, more agile, more nimble and more entrepreneurial, not bigger and more bureaucratic and more complex.”

And can it be more agile at such a large scale? Particularly “in a world where digital and technology have made scale irrelevant.”

Jones continued, “Our business is very simple – it’s about clients and talented employees – and as I said, I’m not sure this move is good for either of them.”

But Omnicom CEO John Wren said at the press conference today that “anyone who is concerned about any of this should not be.”

 

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Sunday, July 28th, 2013 news No Comments

Slow Social Response Times Prove Annoying to Millennials

source: http://www.marketingcharts.com/wp/interactive/slow-social-response-times-annoy-54-of-millennials-35176/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Havas-Social-Media-Response-Times-July2013A growing number of consumers around the world are contacting brands through social media channels, to the extent that customer service and audience engagement is now seen as one of the top organizational areas where social tools carry the most heft. Results from a new study [download page], conducted by Havas Worldwide, suggest that consumer expectations are high for social responsiveness, and that brands that fail to meet those expectations risk alienating a large portion of consumers.

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Monday, July 22nd, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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