health

64% of B2B Companies Said Having

Source: http://www.marketingcharts.com/wp/topics/business-to-business/64-of-b2b-companies-said-having-unreliable-marketing-data-26514/

Almost all B2B companies suffer from contact databases that are “unreliable” (64%) or “questionable” (34%), according to [download page] a new study from NetProspex. The study examined hundred of millions of B2B contacts over the past year, evaluating database health across 4 best practice areas – record duplication, record completeness, email deliverability, and phone connectability. Using [...]

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Sunday, January 27th, 2013 news No Comments

Is there hope for SMS health alerts?

Source: http://pewinternet.org/Commentary/2012/December/Is-there-hope-for-SMS-health-alerts.aspx

85% of American adults have a cell phone, yet just 9% have signed up for health alerts via text. What is the potential for this type of intervention?

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Thursday, January 3rd, 2013 news No Comments

Olds Are Smoking Less

Source: http://www.businessinsider.com/12-to-17-year-olds-are-smoking-less-2012-12

According to new data, youths are smoking less.

From Morgan Stanley’s David Adelman:

Although the causes are somewhat unclear, updated data from the National Survey on Drug Use and Health (NSDUH) highlights continued and substantial declines in the prevalence of US youth smoking. For example, among 12-17 year olds the incidence of cigarette smoking in the past month declined from 13.4% in 2000, to 8.4% in 2010, to 7.8% in 2011. In the 12-year data set, youth cigarette smoking has essentially declined every year, with most declines statistically significant (including 2011 vs. 2010).

Why has this been happening?

There are many reasons in our view why the secular rate of US cigarette volume decline has increased. We have written about this dynamic extensively, and the multiple – and somewhat related – principal factors likely include: (i) Reduced social acceptability; (ii) Increased prevalence of aggressive indoor smoking bans; (iii) Higher prices and higher excise taxes; (iv) Some shift to other tobacco products, including moist smokeless tobacco, as well as lower-taxed cigarette alternatives (e.g., “pipe-your-own”); (v) Ongoing ethnic shifts toward Asian- and Hispanic Americans, who have a far lower smoking prevalence (as well as substantially lower per capita cigarette consumption among those who smoke); and (vi) The multi-year substantial and continuing decline in youth smoking prevalence. Total youth consumption is modest, but like a python eating a pig, the impact of these demographic dynamics will be visible over an extended period of time as today’s young adult cohort ages. Nine-month year-to-date US cigarette consumption is down ~3%, despite only very modest net pricing.

Here’s a chart showing that trend.  But as Adelman notes, some may just be shifting from smoking to using smokeless tobacco products.

smoking trends

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Friday, December 7th, 2012 news No Comments

India is Giving Away Free Prescription Drugs And Big Pharma Is Not Happy About It

Source: http://www.businessinsider.com/india-begins-54-billion-free-drug-policy-2012-7

India doctors

A couple weeks ago, Cipla pharmaceuticals ticked off the larger pharmaceutical firms when it announced it would begin offering its cancer treatment at a price 75% lower than its competitors. Specifically for kidney, lung, and brain cancer, the treatment is basically a copy, or generic, of Nexavar, co-developed and co-marketed by Bayer and Onyx Pharmaceuticals.

If Big Pharma thought that was bad, now they have to cope with the Indian government’s new plan to give away $5.4 billion in prescription drugs over the next 5 years, according to Reuters. And the news just kept getting worse, as India announced that branded drugs would be banned from the plan. 

The policy, only operating in state-run hospitals and clinics, will allow public doctors to prescribe free generic medicines to ailing Indians. If doctors are caught prescribing branded drugs, disciplinary action will result. 

With 40% of the population under the poverty line (living off of $1.25 or less), the average citizen spends just $4.50 in medial costs per year. Health care is seen as a luxury for the well-off, private clinics accounting for four times more health spending than public hospitals. Indian officials hope this plan helps change that, predicting that by the end of 2017, at least 52% of India’s 1.2 billion citizens will take advantage of the policy, according to the same Reuters article

While figures for Big Pharma companies like Bayer and GlaxoSmithKline will surely be hit, Indian generic makers including Cipla will be set to benefit the most.  

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Thursday, July 5th, 2012 news No Comments

Source: http://gizmodo.com/5904552/biotech-company-blamed-for-bee-collapse-buys-leading-bee-research-firm

Biotech Company Blamed for Bee Collapse Buys Leading Bee Research FirmMonsanto, the biotech company whose proprietary genetically modified corn has been fingered as the possible culprit in the collapse of the bee population, has gone ahead and purchased Beelogics, a research firm committed to “restoring bee health and protecting the future of insect pollination.”

How very, very convenient. It’ll be much easier to keep the blame off them, now that Monsanto owns its enemy. [GlobalResearch - Image via SimonG/Shutterstock]

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Tuesday, April 24th, 2012 Uncategorized No Comments

Facebook DOMINATES Google+, Tumblr, And Pinterest (GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-facebook-dominates-google-tumblr-and-pinterest-2012-2

Facebook is absolutely dominating other social networks — with users spending more than 6 hours on the site for the month of January, according to a report by the Wall Street Journal.

comScore released some new data on social media site usage for the month of January. The next closest competitor is Tumblr — where users only spent about an hour and a half in January.

chart of the day, avg time spent on social media sites, feb 28 2012

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Wednesday, February 29th, 2012 news No Comments

Source: http://gizmodo.com/5887555/google-street-view-is-coming-to-the-great-barrier-reef

Google Street View Is Coming to the Great Barrier Reef Australia’s Great Barrier Reef is the largest natural coral formation on Earth and you’ll soon be able to see it in all its glory—from your desk.

The Catlin Seaview Survey, a collaboration between Google, the University of Queensland, and the Caitlin Group, will perform a diagnostic on the reef system’s health via a panoramic underwater photographic and video survey. The program has already taken some preliminary surveys, though the group plans to undertake the projects main component—three surveys begin at 20 points around the reef—in September.

Images will be captured by a 360-degree camera (actually four conveniently positioned fish-eye lens SLR’s) affixed to the front end of an Diver Propulsion Vehicle (DPV) for shallow surveys, and robotic subs for surveys between 30 and 100 meters. The group hopes to also study how and if the migratory behavior of tiger sharks, green turtles and manta rays has been affected by global warming.

Starting today Internet users should be able to access these images via Google Street View and will also be able to watch video of each study section on YouTube. [University of Queensland via New Scientist]

Image: Caitlin Seaview Survey

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Thursday, February 23rd, 2012 Uncategorized No Comments

Source: http://lifehacker.com/5887310/how-to-remove-your-google-web-history-before-the-new-privacy-policy-change

How to Remove Your Google Web History Before The New Privacy Policy ChangeGoogle recently announced it was unifying its privacy policies and would be sharing the data it collects about users between all of its products, starting March 1st. That means your web searches and sites you visit will be combined with other Google products like Google Plus and YouTube. If you’d rather avoid that, the Electronic Frontier Foundation reminds us you can remove your Google search history and stop it from being recorded.

Turning off search history is one of the top Google settings you may already know about anyway if you didn’t want Google recording any sensitive searches (health, location, interests, religion, etc.), but with Google becoming more like AOL these days, now’s as good a time as any to check if you’ve got your web history paused or not.

If you’re not logged into Google already, log in. Then, go to https://google.com/history. Click “remove all Web History” and “OK”. Doing so will pause the recording of your searches going forward until you enable it again.

How to Remove Your Google Search History Before Google’s New Privacy Policy Takes Effect | Electronic Frontier Foundation

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Wednesday, February 22nd, 2012 Uncategorized No Comments

RIM indulges in some ‘myth busting’ at BlackBerry DevCon Europe

Source: http://www.engadget.com/2012/02/07/rim-indulges-in-some-myth-busting/

Alec Saunders, VP of Developer Relations, just took the stage at RIM’s DevCon gathering in Amsterdam to build up and promptly knock down a few “myths” about RIM’s state of health. First up, he tackled the notion that BlackBerry is a declining platform by saying that App World is seeing six million downloads per day, which is up 30 percent from three months ago. He also rejected the idea that BB app devs don’t make money, revealing that 13 percent of them have made over $100,000 from their products and that App World generates 40 percent more revenue than the Android Market. Lastly, Saunders said “we’re sorry” that RIM’s strategy has been “hard to understand” for “some people”, but added that BB 10 will solve that problem. He said that the new OS represents a “simple and easy-to-understand strategy” that is about combining the best of QNX and the current BB OS, offering consistent cloud services and making software that is both backwards and forwards compatible.

RIM indulges in some ‘myth busting’ at BlackBerry DevCon Europe originally appeared on Engadget on Tue, 07 Feb 2012 05:58:00 EDT. Please see our terms for use of feeds.

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Tuesday, February 7th, 2012 news No Comments

Hospitals Are Using Confidential Medical Records To Target High-Paying Patients

Source: http://www.businessinsider.com/hospitals-are-using-confidential-medical-records-to-target-high-paying-patients-2012-2


skin-cancer-screening

Hospitals are increasingly milling their patients’ confidential medical records to target their promotional mailings for services, reported Phil Galewitz of USA Today.

It’s not illegal, but the practice doesn’t sit well with consumer advocacy groups who point out that many health care providers are choosing to ping patients with better insurance coverage.

That creates a sort of indirect discrimination, as hospitals make it harder for consumers with less insurance to learn about services they may very well need.

To target the ads, hospitals determine the likelihood that patients would need certain services based on age, income and insurance status. Hospitals have said they target patients with private insurance because the companies tend to pay higher rates than government-backed plans like Medicare and Medicaid.

The mailings also advertise a variety of tests, such as screenings for cancers and cholesterol, which are generally more expensive.

As record numbers of Americans go without health insurance, hospitals targeting consumers who are more capable of shelling out money for services has been an inevitable outcome, along with soaring health insurance premiums (Read why the rich are building their own hospitals.)

To make matters worse, employers are also reducing health insurance benefits in the workplace.

As we recently reported, one in five Americans are experiencing difficulty paying off their medical debt, while 25 percent have considered filing for bankruptcy because of rising medical bills. 

Though targeted mailings might place others without insurance at a disadvantage, hospital officials insist they target patients who pay more to make enough profit to serve everyone.

Now learn 6 ways to arm yourself against rising health insurance costs >

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Monday, February 6th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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