healthcare
Search and Social Media in Regulated Industries #SESNY
Search and Social Media in Regulated Industries – Pharmaceutical, Healthcare, Financial Services, Insurance.
http://sesconference.com/newyork/agenda-day2.php#search-social-regulated-industries
For more information and the full interview – http://www.youtube.com/watch?v=AXAh5jRVp_w
ClickZ articles by Augustine Fou, PhD
Dr. Augustine Fou is Group Chief Digital Officer of Omnicom’s Healthcare Consultancy Group. He has nearly 15 years of digital strategy consulting experience and is an expert in data mining, analytics, and consumer insights research, with specific knowledge in the consumer payments, packaged goods, food/beverage, retail/apparel, and healthcare sectors.
Dr. Fou has provided strategic counsel on the use and integration of online marketing to clients such as AT&T, IBM, Intel, ExxonMobil, MasterCard, Unilever, Pepsi, DrPepper, Frito Lay, Taco Bell. KFC. Atari, Conde Nast, Hachette Filipacchi, Victoria’s Secret, Liz Claiborne, and others. He has served as expert witness on online payments for the Federal Reserve Bank of New York, and advised government agencies such as the Norwegian Trade Counsel, the Gouvernement du Quebec, Invest in Sweden Agency, and the Canadian Consulate.
Dr. Fou is an Adjunct Professor at New York University in the Integrated Marketing Department of the School for Continuing and Professional Studies. He also writes a monthly column for ClickZ’s Experts Columns on Integrated Marketing and is a frequent speaker and panelist at online and advertising industry conferences.
He started his career with McKinsey & Company and recently served as SVP, Digital Lead at McCann/MRM Worldwide. Dr. Fou completed his PhD at MIT at the age of 23 in the Department of Materials Science and Chemical Engineering.
Recent articles by Augustine Fou
The 22 Immutable Laws of Marketing No Longer Apply, Part 3
Debunking the laws of singularity, unpredictability, success, failure, hype, acceleration, and resources. Last in a three part (3 comments) Apr 1, 2010
The 22 Immutable Laws of Marketing No Longer Apply, Part 2
Why the laws of duality, the opposite, and others no longer hold true. Second in a three-part (1 comments) Mar 4, 2010
The 22 Immutable Laws of Marketing No Longer Apply
The game has changed as the balance of power shifts away from advertisers to the very people they used to target. First in a three part (14 comments) Feb 4, 2010
10 Commandments of Modern Marketing
A list of the 10 rules every marketer should follow to meet consumer needs in (18 comments) Jan 7, 2010
Is Believing in Behavioral Targeting Like Believing in Santa?
Should we have grown out of our naïve belief in behavioral (25 comments) Dec 17, 2009
What’s Wrong With the Net Promoter Score
Three reasons why the Net Promoter score is a waste of (19 comments) Nov 19, 2009
How to Do Social Marketing in Heavily Regulated Industries
Financial services, pharmaceutical, and healthcare are ripe for social marketing. Here’s (11 comments) Oct 22, 2009
A New Definition of ‘Digital’
Defining ‘digital’ as the collection of habits and expectations of today’s consumers — and what that means to (7 comments) Sep 24, 2009
Metrics, Metrics Everywhere
Thanks to social networks and digital tools, metrics can provide relevant marketing research in real time and reveal new business (3 comments) Aug 27, 2009
Branding Today: Why It’s Ineffective, Irrelevant, Irritating, and Impotent
Brands must act on real-time consumer feedback to continuously develop awesome (51 comments) Jul 31, 2009
Advertising Does Not Create Demand, But…
It may help fulfill demand. Understand the (18 comments) Jul 2, 2009
Consumers Have Changed, So Should Advertisers
Five ways that consumers have irreversibly altered their expectations online and (7 comments) Jun 4, 2009
Social Media Benchmarks: Realities and Myths
Benchmarks to avoid and others to embrace. (5 comments) May 7, 2009
The ROI for Social Media Is Zero
If social marketing’s done right, the potential ROI could be infinite. Five tips to get you (51 comments) Apr 9, 2009
How to Use Search to Calculate the ROI of Awareness Advertising
Planning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in sales — and estimate the return on (4 comments) Mar 12, 2009
Social Intensity: A New Measure for Campaign Success?
A look at two metrics that online marketers should pay attention to today. And they are not frequency and (4 comments) Feb 11, 2009
Beyond Targeting in the Age of the Modern Consumer
Three tips for using “missing link” marketing to solve targeting’s Jan 15, 2009
Experiential Marketing
Consumers are savvy and informed; they won’t just take your word on a product. Experiencing the product is more important than (1 comments) Dec 18, 2008
Search Improves All Marketing Aspects
Search is much more than just an opportunity for marketers to push out another Nov 20, 2008
Social Commerce: In Friends We Trust
How to integrate social networks into your marketing (1 comments) Nov 6, 2008
Doing Social Marketing in Pharma and other Heavily Regulated Industries
http://bit.ly/3XsK5j
Excerpt:
Conventional wisdom would probably say that social marketing is impossible in industries like financial services, pharmaceutical, and healthcare due to heavy regulations and requirements for disclosure. More specifically, in the pharmaceutical industry there exists a regulation that requires companies to report “adverse events” to the Federal Drug Administration within 72 hours of “hearing” it. At first glance, this single regulation could render most forms of online marketing — which are based on two-way communications — to be out of bounds; especially social media, where people talk online.
Thanks for all the RTs and Comments:
ZnaTrainerRT @AlexSchleber: Great, thoughtful post,applies to all SMM: How to Do Social Marketing in Heavily Regulated Industrieshttp://bit.ly/5wmOdz
AlexSchleberGreat, thoughtful post, applies to all SMM: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/5wmOdz
jpoloObserving: “How to Do Social Marketing in Heavily Regulated Industries – “, http://bit.ly/5W350A
TBMarketingBuzzRT @helkhoury: How to Do Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397 via @addthis
ArnieKHow to Do Social Marketing in Heavily Regulated Industries – good article & discussion: http://ow.ly/IKzV
DowntownWomanRT @alevit: RT @helkhoury: How to do Social Marketing in Heavily Regulated Industries – ClickZ:http://www.clickz.com/3635397 via @addthis
alevitRT @helkhoury: How to Do Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397 via @addthis
360VANTAGEHow to Do Social Marketing in Heavily Regulated Industries – http://ow.ly/JpIK
360CEOHow to Do Social Marketing in Heavily Regulated Industries – http://ow.ly/JpIp
managementsushiRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries.http://j.mp/6CVT9r #hcsmeu #fdasm
agDesignNetworkRT @HealthIntel: Pharma: Socializing in a Straightjacket-Players tiptoe into social media http://j.mp/6CVT9r #fdasm #hcsm
heldincontemptRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries.http://j.mp/6CVT9r #hcsmeu #fdasm
HealthIntelPharma: Socializing in a Straightjacket- Players tiptoe into social media http://j.mp/6CVT9r #fdasm #hcsm
jorge_acostaHow to Do Social Marketing in Heavily Regulated Industries http://ow.ly/Jh8c (via @HSM_Mexico ) #smcmx
ericgilbertsenGood article, better discussion on Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397 via @addthis
IdeagorasRT @DaphneLeigh: Reading: Doing social media in regulated industries. http://j.mp/6CVT9r (via @healthintel) #hcsm #fdasm #hcmktg #hcsmeu
armseligHow to Do Social #Marketing in Heavily Regulated Industries | ClickZ | #socialweb #corporate #pr http://j.mp/7okG8m
andrewspongRT @DaphneLeigh: Reading: Doing social media in regulated industries. http://j.mp/6CVT9r (via @healthintel) #hcsm #fdasm #hcmktg #hcsmeu
DaphneLeighReading: Doing social media in regulated industries. http://j.mp/6CVT9r (via @healthintel) #hcsm #fdasm #hcmktg #hcsmeu
blogaceuticsRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r
bobharrellRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r#hcsm #fdas …
NovaChelsRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r#hcsm #fdasm
lenstarnesRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r#hcsm #fdas …
whydotpharmaMust read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r #hcsm #fdasm #hcsmeu
HealthIntelHow to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r #hcsm #fdasm #hcmktg
TBMarketingBuzzRT @tweetreports: Must Read: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/6rR66k #socialmedia
kristofcreativeRT @tweetreports: Must Read: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/6rR66k #socialmedia
tweetreportsMust Read: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/6rR66k #socialmedia
helkhouryHow to Do Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397 via @addthis
twittinvestorReading: How to do social media in heaviliy regulated industries http://bit.ly/7fO8ew #ir #pr #finance
EvertJanKoningvery interesting dicussion on social web for complex organisations: http://www.clickz.com/3635397
SteveBurdettRT: @marketingwizdom How to Do Social Marketing in Heavily Regulated Industries like financial services – ClickZhttp://ow.ly/IP8U
achimbrueckHow to Do Social #Marketing in Heavily Regulated Industries http://bit.ly/7SRkOD #financial #healthcare #pharmaceutical RT@ChernoJobatey
SarahWPFRT @marketingwizdom: How to Do Social Marketing in Heavily Regulated Industries – ClickZ http://ow.ly/IP8U
JeinspaennerHow to Do Social #Marketing in Heavily Regulated Industries http://bit.ly/7SRkOD RT@ChernoJobatey
marketingwizdomHow to Do Social Marketing in Heavily Regulated Industries – ClickZ http://ow.ly/IP8U
orhanogutHow to Do Social Marketing in Heavily Regulated Industries http://www.clickz.com/3635397
JobateyHow to Do Social #Marketing in Heavily Regulated Industries http://bit.ly/7SRkOD
KerstinvonAppenHow to Do Social #Marketing in Heavily Regulated Industries http://bit.ly/7SRkOD
ChernoJobateyHow to Do Social #Marketing in Heavily Regulated Industries http://bit.ly/7SRkOD
PauliASLue tämä jos et työskentele mediassa : Do Social Marketing in Heavily Regulated Industries: http://www.clickz.com/3635397 via @addthis
fredomartinRT @working_arts: Social marketing is about being a reliable source others have vetted & agree is trustworthy/accuratehttp://bit.ly/7FOjJ1
working_artsSocial marketing is about being a reliable source of information others have vetted & agree is trustworthy & accuratehttp://bit.ly/7FOjJ1
working_artsHow to Do Social Marketing in Heavily Regulated Industries – http://bit.ly/7FOjJ1
IndigoDirectHow to Do Social Marketing in Heavily Regulated Industries – http://www.clickz.com/3635397
ljlynchFinancial planners & others who think that regulations prevent their participation social media need to read this article. http://ow.ly/IKgO
JonSherman121How to do Social Media in Heavily Regulated Industries http://ow.ly/IH75 #socialmedia
TVGnetworkHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/4NkCgU
darknebrijoDo you work in a heavily regulated industry and find it hard to do social media marketing? A few tips here.http://www.clickz.com/3635397
wweidendorfHow to do Social Media Marketing in Heavily Regulated Industries – http://www.clickz.com/3635397
Activ8IncHow to do social media in heaviliy regulated industries http://www.clickz.com/3635397 http://bit.ly/4xis5A
LakeCountyEGRHow to Do Social Marketing in Heavily Regulated Industries – ClickZ http://ow.ly/IF0M
rpvegaRT @HSM_Mexico: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/7jtVaT // IS NOT ABOUT REACH ! =)
miwchriscarrionHow to Do Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397 via @addthis
PatriotonlineRT @HSM_Mexico: How to Do Social Marketing in Heavily Regulated Industries http://www.clickz.com/3635397
HSM_MexicoHow to Do Social Marketing in Heavily Regulated Industries http://www.clickz.com/3635397
jellsworthFighting resistance to SM marketing in a regulated industry like pharm or financial? Social may be your ONLY option.http://ow.ly/Ahx8
Steve_GorgesAugustine Fou’s How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/1gey14
xtrememarketerHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/2dAcjC
SunSweptRT @glenngabe: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/1lmtq5 via @acfou – interesting comments Augustine
glenngabeHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/1lmtq5 via @acfou – some interesting comments taking on Augustine
MonetizeMyLifeHow to Do Social Marketing in Heavily Regulated Industries – http://su.pr/1m6bp4
snd7RT @domain7: Good challenge – how to to use social media for heavily regulated industries: http://bit.ly/2HznSn – JE
domain7Good challenge – how to to use social media for heavily regulated industries: http://bit.ly/2HznSn – JE
ankushagarwalHow to Do Social Marketing in Heavily Regulated Industries – http://tr.im/CNvj
crown168分享 http://www.clickz.com/3635397 (How to Do Social Marketing in Heavily Regulated Industries) http://plurk.com/p/2ddtqg
FbecerrilHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/2eNYFf
CollinsCompanySocial marketing in Heavily Regulated Industries. Good article! http://www.clickz.com/3635397
zaifmandHow to Do Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397
OutOfTheBoxMXSocial Media: How to Do Social Marketing in Heavily Regulated Industries great article http://bit.ly/1gey14
emELLemjOEDoing Social Marketing in Pharma and other Heavily Regulated Industries: http://bit.ly/3XsK5j Excerpt: Conventi..http://bit.ly/Uo326
acfouSome are arguing that pharma should stay out of social marketing altogether (i.e. bury its head in the dirt?) – http://bit.ly/3XsK5j
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