healthcare

Search and Social Media in Regulated Industries #SESNY

Search and Social Media in Regulated Industries – Pharmaceutical, Healthcare, Financial Services, Insurance.

http://sesconference.com/newyork/agenda-day2.php#search-social-regulated-industries

 

dr augustine fou post panel interview

 

For more information and the full interview  – http://www.youtube.com/watch?v=AXAh5jRVp_w

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Wednesday, March 21st, 2012 digital strategy, SEM, SEO, Social media No Comments

ClickZ articles by Augustine Fou, PhD

Dr. Augustine Fou is Group Chief Digital Officer of Omnicom’s Healthcare Consultancy Group. He has nearly 15 years of digital strategy consulting experience and is an expert in data mining, analytics, and consumer insights research, with specific knowledge in the consumer payments, packaged goods, food/beverage, retail/apparel, and healthcare sectors.

Dr. Fou has provided strategic counsel on the use and integration of online marketing to clients such as AT&T, IBM, Intel, ExxonMobil, MasterCard, Unilever, Pepsi, DrPepper, Frito Lay, Taco Bell. KFC. Atari, Conde Nast, Hachette Filipacchi, Victoria’s Secret, Liz Claiborne, and others. He has served as expert witness on online payments for the Federal Reserve Bank of New York, and advised government agencies such as the Norwegian Trade Counsel, the Gouvernement du Quebec, Invest in Sweden Agency, and the Canadian Consulate.

Dr. Fou is an Adjunct Professor at New York University in the Integrated Marketing Department of the School for Continuing and Professional Studies. He also writes a monthly column for ClickZ’s Experts Columns on Integrated Marketing and is a frequent speaker and panelist at online and advertising industry conferences.

He started his career with McKinsey & Company and recently served as SVP, Digital Lead at McCann/MRM Worldwide. Dr. Fou completed his PhD at MIT at the age of 23 in the Department of Materials Science and Chemical Engineering.

Recent articles by Augustine Fou

The 22 Immutable Laws of Marketing No Longer Apply, Part 3
Debunking the laws of singularity, unpredictability, success, failure, hype, acceleration, and resources. Last in a three part (3 comments) Apr 1, 2010

The 22 Immutable Laws of Marketing No Longer Apply, Part 2
Why the laws of duality, the opposite, and others no longer hold true. Second in a three-part (1 comments) Mar 4, 2010

The 22 Immutable Laws of Marketing No Longer Apply
The game has changed as the balance of power shifts away from advertisers to the very people they used to target. First in a three part (14 comments) Feb 4, 2010

10 Commandments of Modern Marketing
A list of the 10 rules every marketer should follow to meet consumer needs in (18 comments) Jan 7, 2010

Is Believing in Behavioral Targeting Like Believing in Santa?
Should we have grown out of our naïve belief in behavioral (25 comments) Dec 17, 2009

What’s Wrong With the Net Promoter Score
Three reasons why the Net Promoter score is a waste of (19 comments) Nov 19, 2009

How to Do Social Marketing in Heavily Regulated Industries
Financial services, pharmaceutical, and healthcare are ripe for social marketing. Here’s (11 comments) Oct 22, 2009

A New Definition of ‘Digital’
Defining ‘digital’ as the collection of habits and expectations of today’s consumers — and what that means to (7 comments) Sep 24, 2009

Metrics, Metrics Everywhere
Thanks to social networks and digital tools, metrics can provide relevant marketing research in real time and reveal new business (3 comments) Aug 27, 2009

Branding Today: Why It’s Ineffective, Irrelevant, Irritating, and Impotent
Brands must act on real-time consumer feedback to continuously develop awesome (51 comments) Jul 31, 2009

Advertising Does Not Create Demand, But…
It may help fulfill demand. Understand the (18 comments) Jul 2, 2009

Consumers Have Changed, So Should Advertisers
Five ways that consumers have irreversibly altered their expectations online and (7 comments) Jun 4, 2009

Social Media Benchmarks: Realities and Myths
Benchmarks to avoid and others to embrace. (5 comments) May 7, 2009

The ROI for Social Media Is Zero
If social marketing’s done right, the potential ROI could be infinite. Five tips to get you (51 comments) Apr 9, 2009

How to Use Search to Calculate the ROI of Awareness Advertising
Planning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in sales — and estimate the return on (4 comments) Mar 12, 2009

Social Intensity: A New Measure for Campaign Success?
A look at two metrics that online marketers should pay attention to today. And they are not frequency and (4 comments) Feb 11, 2009

Beyond Targeting in the Age of the Modern Consumer
Three tips for using “missing link” marketing to solve targeting’s Jan 15, 2009

Experiential Marketing
Consumers are savvy and informed; they won’t just take your word on a product. Experiencing the product is more important than (1 comments) Dec 18, 2008

Search Improves All Marketing Aspects
Search is much more than just an opportunity for marketers to push out another Nov 20, 2008

Social Commerce: In Friends We Trust
How to integrate social networks into your marketing (1 comments) Nov 6, 2008

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Sunday, April 4th, 2010 digital No Comments

Doing Social Marketing in Pharma and other Heavily Regulated Industries

http://bit.ly/3XsK5j

Excerpt:

Conventional wisdom would probably say that social marketing is impossible in industries like financial services, pharmaceutical, and healthcare due to heavy regulations and requirements for disclosure. More specifically, in the pharmaceutical industry there exists a regulation that requires companies to report “adverse events” to the Federal Drug Administration within 72 hours of “hearing” it. At first glance, this single regulation could render most forms of online marketing — which are based on two-way communications — to be out of bounds; especially social media, where people talk online.


Thanks for all the RTs and Comments:

ZnaTrainerRT @AlexSchleber: Great, thoughtful post,applies to all SMM: How to Do Social Marketing in Heavily Regulated Industrieshttp://bit.ly/5wmOdz

AlexSchleberGreat, thoughtful post, applies to all SMM: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/5wmOdz

jpoloObserving: “How to Do Social Marketing in Heavily Regulated Industries – “, http://bit.ly/5W350A

TBMarketingBuzzRT @helkhoury: How to Do Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397 via @addthis

ArnieKHow to Do Social Marketing in Heavily Regulated Industries – good article & discussion: http://ow.ly/IKzV

DowntownWomanRT @alevit: RT @helkhoury: How to do Social Marketing in Heavily Regulated Industries – ClickZ:http://www.clickz.com/3635397 via @addthis

alevitRT @helkhoury: How to Do Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397 via @addthis

360VANTAGEHow to Do Social Marketing in Heavily Regulated Industries – http://ow.ly/JpIK

360CEOHow to Do Social Marketing in Heavily Regulated Industries – http://ow.ly/JpIp

managementsushiRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries.http://j.mp/6CVT9r #hcsmeu #fdasm

agDesignNetworkRT @HealthIntel: Pharma: Socializing in a Straightjacket-Players tiptoe into social media http://j.mp/6CVT9r #fdasm #hcsm

heldincontemptRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries.http://j.mp/6CVT9r #hcsmeu #fdasm

HealthIntelPharma: Socializing in a Straightjacket- Players tiptoe into social media http://j.mp/6CVT9r #fdasm #hcsm

jorge_acostaHow to Do Social Marketing in Heavily Regulated Industries http://ow.ly/Jh8c (via @HSM_Mexico ) #smcmx

ericgilbertsenGood article, better discussion on Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397 via @addthis

IdeagorasRT @DaphneLeigh: Reading: Doing social media in regulated industries. http://j.mp/6CVT9r (via @healthintel) #hcsm #fdasm #hcmktg #hcsmeu

armseligHow to Do Social #Marketing in Heavily Regulated Industries | ClickZ | #socialweb #corporate #pr http://j.mp/7okG8m

andrewspongRT @DaphneLeigh: Reading: Doing social media in regulated industries. http://j.mp/6CVT9r (via @healthintel) #hcsm #fdasm #hcmktg #hcsmeu

DaphneLeighReading: Doing social media in regulated industries. http://j.mp/6CVT9r (via @healthintel) #hcsm #fdasm #hcmktg #hcsmeu

blogaceuticsRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r

bobharrellRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r#hcsm #fdas …

NovaChelsRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r#hcsm #fdasm

lenstarnesRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r#hcsm #fdas …

whydotpharmaMust read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r #hcsm #fdasm #hcsmeu

HealthIntelHow to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r #hcsm #fdasm #hcmktg

TBMarketingBuzzRT @tweetreports: Must Read: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/6rR66k #socialmedia

kristofcreativeRT @tweetreports: Must Read: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/6rR66k #socialmedia

tweetreportsMust Read: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/6rR66k #socialmedia

helkhouryHow to Do Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397 via @addthis

twittinvestorReading: How to do social media in heaviliy regulated industries http://bit.ly/7fO8ew #ir #pr #finance

EvertJanKoningvery interesting dicussion on social web for complex organisations: http://www.clickz.com/3635397

SteveBurdettRT: @marketingwizdom How to Do Social Marketing in Heavily Regulated Industries like financial services – ClickZhttp://ow.ly/IP8U

achimbrueckHow to Do Social #Marketing in Heavily Regulated Industries http://bit.ly/7SRkOD #financial #healthcare #pharmaceutical RT@ChernoJobatey

SarahWPFRT @marketingwizdom: How to Do Social Marketing in Heavily Regulated Industries – ClickZ http://ow.ly/IP8U

JeinspaennerHow to Do Social #Marketing in Heavily Regulated Industries http://bit.ly/7SRkOD RT@ChernoJobatey

marketingwizdomHow to Do Social Marketing in Heavily Regulated Industries – ClickZ http://ow.ly/IP8U

orhanogutHow to Do Social Marketing in Heavily Regulated Industries http://www.clickz.com/3635397

JobateyHow to Do Social #Marketing in Heavily Regulated Industries http://bit.ly/7SRkOD

KerstinvonAppenHow to Do Social #Marketing in Heavily Regulated Industries http://bit.ly/7SRkOD

ChernoJobateyHow to Do Social #Marketing in Heavily Regulated Industries http://bit.ly/7SRkOD

PauliASLue tämä jos et työskentele mediassa : Do Social Marketing in Heavily Regulated Industries: http://www.clickz.com/3635397 via @addthis

fredomartinRT @working_arts: Social marketing is about being a reliable source others have vetted & agree is trustworthy/accuratehttp://bit.ly/7FOjJ1

working_artsSocial marketing is about being a reliable source of information others have vetted & agree is trustworthy & accuratehttp://bit.ly/7FOjJ1

working_artsHow to Do Social Marketing in Heavily Regulated Industries – http://bit.ly/7FOjJ1

IndigoDirectHow to Do Social Marketing in Heavily Regulated Industries – http://www.clickz.com/3635397

ljlynchFinancial planners & others who think that regulations prevent their participation social media need to read this article. http://ow.ly/IKgO

JonSherman121How to do Social Media in Heavily Regulated Industries http://ow.ly/IH75 #socialmedia

TVGnetworkHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/4NkCgU

darknebrijoDo you work in a heavily regulated industry and find it hard to do social media marketing? A few tips here.http://www.clickz.com/3635397

wweidendorfHow to do Social Media Marketing in Heavily Regulated Industries – http://www.clickz.com/3635397

Activ8IncHow to do social media in heaviliy regulated industries http://www.clickz.com/3635397 http://bit.ly/4xis5A

LakeCountyEGRHow to Do Social Marketing in Heavily Regulated Industries – ClickZ http://ow.ly/IF0M

rpvegaRT @HSM_Mexico: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/7jtVaT // IS NOT ABOUT REACH ! =)

miwchriscarrionHow to Do Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397 via @addthis

PatriotonlineRT @HSM_Mexico: How to Do Social Marketing in Heavily Regulated Industries http://www.clickz.com/3635397

HSM_MexicoHow to Do Social Marketing in Heavily Regulated Industries http://www.clickz.com/3635397

jellsworthFighting resistance to SM marketing in a regulated industry like pharm or financial? Social may be your ONLY option.http://ow.ly/Ahx8

Steve_GorgesAugustine Fou’s How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/1gey14

xtrememarketerHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/2dAcjC

SunSweptRT @glenngabe: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/1lmtq5 via @acfou – interesting comments Augustine

glenngabeHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/1lmtq5 via @acfou – some interesting comments taking on Augustine

MonetizeMyLifeHow to Do Social Marketing in Heavily Regulated Industries – http://su.pr/1m6bp4

snd7RT @domain7: Good challenge – how to to use social media for heavily regulated industries: http://bit.ly/2HznSn – JE

domain7Good challenge – how to to use social media for heavily regulated industries: http://bit.ly/2HznSn – JE

ankushagarwalHow to Do Social Marketing in Heavily Regulated Industries – http://tr.im/CNvj

crown168分享 http://www.clickz.com/3635397 (How to Do Social Marketing in Heavily Regulated Industries) http://plurk.com/p/2ddtqg

FbecerrilHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/2eNYFf

CollinsCompanySocial marketing in Heavily Regulated Industries. Good article! http://www.clickz.com/3635397

zaifmandHow to Do Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397

OutOfTheBoxMXSocial Media: How to Do Social Marketing in Heavily Regulated Industries great article http://bit.ly/1gey14

emELLemjOEDoing Social Marketing in Pharma and other Heavily Regulated Industries: http://bit.ly/3XsK5j Excerpt: Conventi..http://bit.ly/Uo326

acfouSome are arguing that pharma should stay out of social marketing altogether (i.e. bury its head in the dirt?) – http://bit.ly/3XsK5j

nextdigitalInteresting discussion on the use of social media in heavily regulated industries http://bit.ly/1eMeyy ^JD
RasterMediaSocial marketing in highly regulated industries – good idea? http://bit.ly/4Bjpkw
blogaceuticsHow to Do Social Marketing in Heavily Regulated Industries [ClickZ] http://bit.ly/1lmtq5
carmenmelRT @acfou: How to Do Social Marketing in Heavily Regulated Industries (pharma, banking); shout out in comments – http://bit.ly/3XsK5j
jlucianoAWESOME article about companies in regulated industries using social media. MUST READ!!: http://su.pr/2kzcwb
travismcglassonHow to Do Social Marketing in Heavily Regulated Industries from ClickZ http://ow.ly/vV7U
digitransformerDr. Fou of HCG on “How to Do Social Marketing in Heavily Regulated Industries” http://icio.us/5vuqhq
mgarrityRT @edlee: how to apply social marketing in highly regulated industries http://tr.im/CG1e Amen, Ed.
BLRGlobalHow to Do Social Marketing in Heavily Regulated Industries: At first glance, this single regulation could rende.. http://bit.ly/Gwpa1
edleehow to apply social marketing in highly regulated industries http://tr.im/CG1e
danrevansHow to do Social Media Marketing in heavily regulated industries: http://bit.ly/CQwZv
SensataCreativeGreat article regarding heavily regulated industries and #socialmedia http://ow.ly/vXEU #marketing
NPCReviewHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/3r9UAh
KdierufRT @jjvollenweider SM is about listening, but will consumers actually talk back in heavily regulated industries? http://bit.ly/2VcRHi
Dr_ArndtHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/mafD
moonstep1969RT @onlinexpert How to Do Social Marketing in Heavily Regulated Industries http://www.clickz.com/3635397#
4wdnameHow to Do Social Marketing in Heavily Regulated Industries: At first glance, this single regulation could rende.. http://bit.ly/Gwpa1
jennywellsRT @acfou How to Do Social Marketing in Heavily Regulated Industries (pharma, banking); shout out in comments – http://bit.ly/3XsK5j
jonwchinHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/1lmtq5
pjmachadoSM in regulated industries – http://bit.ly/1lmtq5
kkwiatkoIt’s easy for to listen, but reg make it hard to – How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/1gey14
dkasrelIt can be done: RT @Intouchsol: How to do Social Marketing in Heavily Regulated Industries;-http://bit.ly/1lmtq5
IntouchsolGreat read- “How to do Social Marketing in Heavily Regulated Industries”-http://bit.ly/1lmtq5
jjvollenweiderSocial media is about listening, but will consumers actually talk back in heavily regulated industries? http://is.gd/4vQuE
bernhardjennyHow to Do Social Marketing in Heavily Regulated Industries http://is.gd/4vnk9 #social #marketing
mikenewhousesocial network marketing for heavily regulated industries – good article here – http://www.clickz.com/3635397
EnterSuccessHow to Do Social Marketing in Heavily Regulated Industries: As additional regulations begin to force traditiona.. http://bit.ly/Gwpa1
JDennistonHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/3ylgJm
AlexNeufeldtHow to Do Social Marketing in Heavily Regulated Industries: As additional regulations begin to force traditiona.. http://bit.ly/Gwpa1
mannscRT @RichardEByrd: Social Marketing… How to Do Social Marketing in Heavily Regulated Industries: By Augustine.. http://bit.ly/2XHmGJ
acfouHow to Do Social Marketing in Heavily Regulated Industries (pharma, banking); shout out in comments – http://bit.ly/3XsK5j

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Thursday, October 22nd, 2009 digital 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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