An Artist Got 16 Bucks for a Song That Pandora Streamed a Million Times

Source: http://gizmodo.com/an-artist-got-16-bucks-for-a-song-that-pandora-streamed-566438837

An Artist Got 16 Bucks for a Song That Pandora Streamed a Million Times

A million of anything is pretty much always an insanely impossible number. Winning a million dollars, having a million Twitter followers, selling a million products—anything done a million times is something to be proud of. But maybe not getting your song streamed on Pandora a million times. All you get sometimes is 16 measly dollars. Or $16.89 to be exact.

David Lowery, songwriter and musician, had his song he wrote “Low” streamed 1,159,000 times on Pandora in the past quarter. That’s a pretty huge number, right? Certainly more than the 116,260 times “Low” was streamed on Spotify or the 179 times Sirius XM played the song. The difference was Spotify paid $12.05 for the 100,000 times and Sirius paid more than a dollar per play ($181.94). So how the heck did Pandora get away with just paying 16 bucks for a million plays? It’s the government’s fault.

No, seriously. Congress sets the rates of which artist royalties are paid. Lowery explains:

For you civilians webcasting rates are “compulsory” rates. They are set by the government (crazy, right?). Further since they are compulsory royalties, artists can not “opt out” of a service like Pandora even if they think Pandora doesn’t pay them enough. The majority of songwriters have their rates set by the government, too, in the form of the ASCAP and BMI rate courts–a single judge gets to decide the fate of songwriters (technically not a “compulsory” but may as well be).

Pandora is barely giving anything of worth for using the songwriters and artists’ music. The $16 Lowery got represented 40% ownership of the song as a songwriter (the other portion belongs to the band). He does note that being a performer of the song gives the artist a separate royalty but that even though it’s a bit higher, it’s also “quite lame”.

So next time you like a song, maybe support the artist by streaming somewhere else. Or buying their album. Or going to their concert. Or just giving them money when you see them on the street. [The Trichordist]

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Tuesday, June 25th, 2013 news No Comments

All The Kids Want iPads, Almost None Want The Surface (AAPL, MSFT, GOOG, AMZN)

Source: http://www.businessinsider.com/nielsen-study-what-people-want-2012-11

Apple is going to dominate holiday shopping in the U.S., once again, according to the latest data from Nielsen.

The first table below shows what kids 6-12 are interested in “buying” in the next 6-12 months. (By “buying” we assume Nielsen means, “getting,” unless these are some industrial kids who are running killer lemonade stands.) The second table shows what consumers 13 and over want.

As you can see, the iPad is the number one product people want in the next year. That’s got to be scaring the heck out of Microsoft. Because if you’re 6-12, and your first computer is an iPad, what are the odds you buy a Windows computer down the road?



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Tuesday, November 20th, 2012 news No Comments

This Wendy’s Coupon Offering A ‘Free Small Hot Original Redhead’ Is Confusing Everybody

Source: http://www.businessinsider.com/wendys-coupon-fail-2012-5

redhead wendys coupon

Ah, the perils of confusing coupons.

This coupon from Wendy’s recently caused quite a fuss when it was posted on Reddit. The general reaction was: what (or who) the heck is the “Redhead” that it’s selling?

No, Wendy’s isn’t peddling crimson-haired humans with any purchase.

Luckily, some of the more well-informed Redditors shared their knowledge:

“A “redhead” is their stupid coffee 🙁 I got all excited when I saw the sign thinking it was a red, spicy buffalo sandwich (or a real redhead which I would have preferred 😉 ) But it is just coffee :(“

And now we know.

On Wendy’s end, it shows a disconnect in its marketing. Something like the Redhead, which obviously isn’t a commonly known brand, needs a bit of context.

NOW SEE: 13 Epic Twitter Fails By Big Brands >

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Thursday, May 17th, 2012 news No Comments

Android Can’t Even Keep Up With Apple’s Three-Year-Old iPhone Camera On Flickr (AAPL)

Source: http://www.businessinsider.com/click-apples-iphone-4s-is-the-second-most-popular-camera-phone-on-flickr-2011-11

flickr camera log

The iPhone 4S is now the second-most popular camera phone on Flickr after coming out just more than a month ago.

The iPhone 4 is still the most popular camera phone on Flickr. It’s also the most popular camera overall. There’s only one Android-powered phone that even comes close to competing with Apple’s phones. Even the iPhone 3G, which is now three generations old, is still crushing it.

The iPhone 4S sports a better camera with improved sensor and a revamped lens.

Keep in mind Apple only has a few models of phones while there are dozens running Android.



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Tuesday, November 22nd, 2011 news No Comments

Facebook wants to put ads in your personal feed

Source: http://gizmodo.com/5827703/facebook-now-wants-to-put-ads-in-your-personal-feed

Facebook Now Wants to Put Ads In Your Personal FeedForget about the top ten reasons you should quit Facebook. Heck, forget about all the other reasons too because this is the new definitive reason why you will quit Facebook: Zuckerberg now wants to put ads directly in your feed.

The Wall Street Journal is reporting that Facebook wants to put advertising in your News Feed. The News Feed is the stream of information that you see when you get into Facebook. It’s populated by status, images, posts and all the activities from your best friends.

If they go through with this plan, your new best friends would be car manufacturers, the latest stupid Hollywood movies and some underpants brand. Worst of all, you would not be able to hide those advertisers forever. It seems that Facebook is thinking about taking away the ability to filter those ads, just like when you hide the posts from friends who are not really your friends.

You know, I was going to write a long rant detailing why this potential feed ad clusterzuck is all shades of wrong, but I won’t. This could be so damn annoying that the only thing I want to write is “Fuck you, Facebook.” So:

Fuck you, Facebook.

There. [WSJ via The Atlantic Wire]

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Thursday, August 4th, 2011 news No Comments

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/9Yzb5sCzx-I/netflix-voyeur

The New York Times takes an interactive look at what Netflix users are watching in a dozen U.S. cities, including my backyard, Boston. My neighbors are watching what now?

Oh, just Mad Men, it seems, with a sizable pocket in Cambridge. We’re so liberal.

And why the heck was Eagle Eye so popular on the North Shore last year? Anyone? [New York Times via Slashdot]

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Sunday, January 10th, 2010 digital No Comments

Like I said… viral videos can be made

Take a home video like this one (posted January 24, 2007) – 1.1 million views

make it more extreme like this (posted August 03, 2009) – 2.7 million views

Promote the heck out of it through paid media and traditional PR support (i.e. seed it to every gullible news outlet) and let them put it on the news (for free).   And be sure to cover your tracks by turning off “statistics and data” on the YouTube video so people can’t back track where you promoted the video.

Unfortunately for Microsoft, no one will ever know if this viral video drove any sales like the JKWeddingDance one did for Chris Brown’s single “Forever” which hit the top of the sales charts on iTunes and Amazon MP3 the same week.

The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2

How to manufacture a viral video sensation and make viral profits – Post 2 of 2

Here are a few more funny videos for your entertainment.

and an external link


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Wednesday, August 26th, 2009 digital 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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