height of mount everest

San Francisco To Save Its Residents From The Yellow Pages

Source: http://gizmodo.com/5802560/san-francisco-to-save-its-residents-from-the-yellow-pages

San Francisco to Save Its Residents From the Yellow PagesIn this digital age, isn’t the phone book a paperweight that nobody uses? San Francisco’s Board of Supervisors must agree as they are passing legislation that stops the phone company from spamming your doorstep with the Yellow Pages.

Right now, every San Francisco resident gets a phone book and the telco hands out more than 1.6 million directories each year in the city alone. If you stacked these bulky books, they would extend to over eight times the height of Mount Everest. What a colossal waste of resources.

This Yellow Pages bill has to pass one more vote before it takes effect, but if it is approved, the phone company must confirm that you want the Yellow Pages before they deliver one you. An outreach program will make sure older and non-tech savvy residents still get the book, but everyone else will be Yellow Pages free. [Good]

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Tuesday, May 17th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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