high quality

Facebook Ads Are About To Get A Whole Lot More Attractive

Source: http://www.businessinsider.com/facebook-gives-advertisers-shutterstock-access-2013-8

Shutterstock multiple image selection feature

Facebook announced a partnership with Shutterstock today that will allow ad makers to use the site’s images for free. 

Marketers can now access Shutterstock’s inventory of millions of high-quality images directly through Facebook’s ad creation tool. The social network says the new feature will be particularly helpful for small businesses, which may not have previously had the resources to procure quality images for their ads.

This is also good news for Facebook users: Those sidebar ads are probably going to start looking a lot more attractive.

Advertisers will also now be able to upload multiple images with the ad creation tool in order to test which one works best.

“As the digital world becomes increasingly visual, businesses need images to stand out and reach new audiences,” said David Fraga, Shutterstock’s vice president of corporate development. “Not every business has a team of designers to help communicate their message, and so the Shutterstock integration allows Facebook advertisers of all sizes to search and choose from millions of high-quality images at the point of ad creation.”

Here’s what marketers will be looking at in Facebook’s page manager app on iOS:

Facebook Pages Manager App With Shutterstock

 


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Thursday, August 22nd, 2013 news No Comments

Looking to Reach High-Quality Users? Social Ads Still Do The Trick

source: http://www.marketingcharts.com/wp/topics/viral-marketing/looking-to-reach-high-quality-users-social-ads-still-do-the-trick-35480/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

AggregateKnowledge-Media-Spend-Efficiency-Comparison-in-Q2-Aug2013During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently – according to the latest quarterly “Global Media Intelligence Report” [download page] from Aggregate Knowledge. The study, which analyzed roughly 130 billion ad events, 34 billion impressions and 72 million conversions, found that social ads performed 14% better than the industry overall in delivering such quality users. However, the gap between social and other channels appears to be steadily narrowing.

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Friday, August 2nd, 2013 news No Comments

Social Ads Continue to Be Exceptionally Good at Delivering High-Quality Users

Source: http://www.marketingcharts.com/wp/interactive/social-ads-continue-to-be-exceptionally-good-at-delivering-high-quality-users-29388/

In Q1, social vastly outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently – according to the latest “Global Media Intelligence Report” [download page] from Aggregate Knowledge. The study, which analyzed more than 27 billion impressions […]

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Wednesday, May 8th, 2013 news No Comments

Here’s The Information Facebook Gathers On You As You Browse The Web

Source: http://www.businessinsider.com/facebook-tracking-2011-11


mark zuckerberg f8

Facebook stirred up privacy concerns when it came out that its “Like” and “Share” buttons appearing all over the web actually report your visits back to Facebook servers.

Now Facebook engineering director Arturo Bejar has shared what personal information the company retains with its tracking cookies, as reported by USA Today.

When you’re logged in, Facebook will keep a timestamped list of the URLs you visit and pair it with your name, list of friends, Facebook preferences, email address, IP address, screen resolution, operating system, and browser.

When you’re logged out, it captures everything except your name, list of friends, and Facebook preferences. Instead, it uses a unique alphanumeric identifier to track you.

Keep in mind that Facebook isn’t tracking your entire browsing history, just your visits to sites with “Like” and “Share” buttons.

Bejar told USA Today that Facebook technically could link your name to your logged-out browsing data, but he “makes it a point not to do this.”

Why does Facebook gather all this info and what do they do with it? By keeping so many details, it makes it easier to identify fake accounts and scammers. By keeping track of what users “Like” around the web, Facebook can show people ads that will be the most interesting to them and generate more revenue.

Despite Facebook having the best intentions — wanting to maintain a high quality user experience and generate ad revenue — you can see why privacy experts are concerned.

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Friday, November 18th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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