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Scoot aims to be Zipcar of electric scooters, launches in SF

Source: http://www.engadget.com/2012/09/26/zipcar-of-electric-scooters/

DNP Scoot aims to be Zipcar of electric scooters, launches in SF

Aiming to be the Zipcar of electric scooters, Scoot Networks has officially launched in San Francisco after months of beta testing. Ideal for areas with problematic parking, the Chinese-made scooters are 100 percent electric with a 20Ah SLA battery each, and there’s even a dock built into the dash to charge most Android or iPhone models. With a screaming top speed of 30 miles per hour, they’re obviously meant for short trips and not for the highway. It costs $10 to sign up, $5 per month, then $5 per hour. You can also get a $10 per day deal or a $19 per month option that includes three workdays or overnights. Even though you don’t need a motorcycle license to rent one, the company does offer tutorials to get newbies comfortable with the vehicles. If you do have a license, you can opt for the $185 a month plan that lets you get your own personal scooter. A potential issue is that the battery on the electric scooter only lasts around 20 to 30 miles, but San Francisco might have enough EV-friendly parking spots to make that less of a problem. You can watch the company’s promo video after the break.

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Scoot aims to be Zipcar of electric scooters, launches in SF originally appeared on Engadget on Wed, 26 Sep 2012! 17:24:0 0 EDT. Please see our terms for use of feeds.

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Wednesday, September 26th, 2012 news No Comments

Ad Targeting Gone Horribly Wrong

Just because the content contains certain words doesn’t mean targeting ads based on those words will work.
Toyota supermarket crash video
Toyota ad appears as Camry hits supermarket doors in this video. (Florida Highway Patrol/ April 14, 2012)
Inline image 2

 

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Monday, February 27th, 2012 analytics, news, statistics No Comments

Not 1, Not 2, Not 3, But 4 Display Ads Per Pageview – Shame on You Facebook

Updated May 12, 2012. Freddy Nager, Prof of Integrated Marketing at UCLA sent me a screen shot showing 9 display ads per page. The unscupulosity of Facebook is at an all time high – right up to their IPO.

THANKS Freddy Nager @AtomicTango, Prof of Integrated Marketing, UCLA for the screen grab of 9 and 10 ads per page.

http://atomictango.com/2012/04/20/myspace-facebook-continued/

Updated February 3, 2012.  This is how Facebook is growing ad revenues – SEVEN DISPLAY ADS PER PAGE – EVIL!

facebook ads

 

 

But despite this kind of “cheating” their revenues are decelerating. And there is the “danger” of advertisers getting smart and changing from paying on a CPM basis to paying only on a CPC basis — paying only when they get the click. That would mean Facebook’s revenue could drop off a cliff.

Source: http://www.businessinsider.com/chart-of-the-day-facebook-revenues-are-decelerating-2012-2

Facebook revenues decelerating

 

Updated:  FIVE (count ’em) 5 ads per page – SHAME on you Facebook – the highway robbery gets worse.  Advertisers, quick, go to CPC (don’t pay CPMs any more).

Multiple ads on the same page run up the impression numbers, but artificially depress click-throughs because even if they wanted to, users can only click on one ad at a time. Shame on your Facebook for overtly and systematically robbing advertisers who pay on a CPM basis.

But then again shame on you advertisers who still pay CPMs when you can easily click a radio button to select CPC — Facebook even suggests a range for you automatically (see inset below).

What is the advantage of paying by CPC (cost per click) instead of CPM (cost per thousand impressions)?  Well, remember the old ad industry joke “I know I am wasting half my ad dollars, I just don’t know which half” — well, now you know.  In fact, you now know you are wasting 99% of your ad dollars to wasted impressions that get no action/clicks from users AND you know which 99%.  See infographic below. So stop paying CPMs and start paying CPCs TODAY. Your ad budget will thank you!

Just how DISMAL are  Facebook advertising metrics and benchmarks (click to see )?

According to data from comScore, in Q3 2010, Facebook served 297 billion display ad impressions giving it 23% of the U.S. market for display ads. In digital channels, since there is no longer the physical limitation of time (airtime on TV) or space (area to put ads on dead-tree pulp) companies can create “inventory”  out of thin air and magically increase revenue on the backs of advertisers still willing to pay for impressions. I guess it really is caveat emptor.

chart of the day, share of online ad impressions, nov 2010

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Thursday, November 11th, 2010 analytics, digital, display advertising, marketing 1 Comment

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