Hmmmm

Facebook Sponsored Posts Results are SOOOO Low

Facebook does not report actual views, just a relative percentage of paid versus regular views because the actual views are SO low, it’s¬†embarrassing.

This also applies to big huge brands like @burberry too. Just because they have 14 million fans doesn’t mean all of them will see a particular post. In fact, if you consider the number of DAILY active users who actually go on Facebook, and then the percent of those who actually go on Burberry’s page and then the percent of those who actually caught a glimpse of a particular post, you can understand these are truly small numbers.
But, good for Facebook, they booked $7 of Promoted Post revenue from my credit card for whatever little actual number of views they actually sent to my post.
BUYER BEWARE
Inline image 2
NOW THIS IS CERTAINLY CURIOUS.  The result of the sponsored post is identical to the sponsored post screen shot from a prior sponsored post. Hmmmm.

Tags: , , , , , , , , , , , , , , , , , , ,

Monday, November 5th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing