holiday shopping

How Are Google’s Product Listing Ads Performing?

source: http://www.emarketer.com/Article/How-Googles-Product-Listing-Ads-Performing/1010185

Costs of PLAs starting to rise

Google’s Product Listing Ads (PLAs), which are enhanced search ads that include features such as price and image, received significant attention from marketers during the 2012 holiday season, according to a Marin Software study of advertisers who had made paid search buys through the Marin platform.

However, since December 2012, PLAs’ share of search ads has declined. In July 2013, 1.05% of text ads worldwide were PLAs, compared to 1.22% just two months earlier. This is likely to change as the 2013 holiday shopping season kicks into gear, and retailers increasingly opt for richer search ads.

While there has been some falloff in advertiser interest in the ads, the outlook for PLAs is good given that the ads do seem to garner higher clickthrough rates (CTRs) every month. In July 2013, the average CTR of these ads reached 1.66%, up from 1.00% in January 2012. The study specifically called out mobile shopping as a prime contributor to these increased clicks.

Costs per click are reaching progressively higher, though, up to $1.59 in July 2013, compared to $1.04 in July 2012. Rising prices may be encouraging advertisers to be more strategic in their PLA buys.

Comparing the share of clicks on PLAs vs. text ads, Marin Software found that while July saw a slight dropoff in clicks on the enhanced search ads, the overall trend seems to be toward more PLA clicks. PLAs took a 2.21% share of clicks in July 2013, still nearly double the 1.15% share PLAs garnered in th! e previous July.

The holiday shopping season seems to be when the greatest percentage of spending outlays go toward PLAs compared with text ads.

The percentage spent on PLAs remained below 2% between January through October 2012, and then jumped during the November and December 2012 shopping season. After the holidays, the share devoted to PLAs came down considerably but still stayed above 2%, and reached 303% in June 2013.

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Wednesday, September 4th, 2013 news No Comments

drag2share: CHART: How Mobile Coupons Are Driving An Explosion In Mobile Commerce

source: http://feedproxy.google.com/~r/businessinsider/~3/5ioYhBLbLkk/how-mobile-coupons-drive-mobile-commerce-2013-7

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year’s holiday shopping season, that number had risen to 11%. That’s approximately $18.6 billion in consumer spending – and that doesn’t even include travel-related purchases.

New mobile merchandising trends — merchandising being the art of selling people products they didn’t know they wanted — like mobile catalogs and coupons are helping to drive this explosion.

In a recent report from BI Intelligence, we examine the main reasons why mobile commerce is exploding, and analyze the new mobile merchandising trends — like mobile catalogs and coupons – that are contributing to this growth.

Access The Full Report By Signing Up For A Free Trial Today >>

Take a look at this chart that illustrates the widespread usage of mobile coupons:

bii_mobilecommerce2_couponingcategory (1)

The role of mobile coupons in driving mobile commerce will only continue to grow:

In our report, we detail how brands and retailers are increasingly using digital coupons as a means to drive digital revenue, increase offline sales and foot traffic to physical stores, gather data, and build direct relationships with customers and potential customers.


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Wednesday, July 10th, 2013 news No Comments

How Mobile Coupons Are Driving An Explosion In Mobile Commerce

Source: http://www.businessinsider.com/mobile-coupons-driving-mobile-commerce-2013-5

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year’s holiday shopping season, that number had risen to 11%, according to comScore. That’s approximately $18.6 billion in consumer spending – and that doesn’t even include travel-related purchases, which comScore counts separately. 
bii_mcommerce2_users

New mobile merchandising trends — merchandising being the art of selling people products they didn’t know they wanted — like mobile catalogs and coupons are helping to drive this explosion.

Thanks in part to this new ecosystem of retail and shopping apps, mobile-generated retail spend could rise to 15% of retail e-commerce by the end of this year.

In a new report from BI Intelligence, we examine the main reasons why mobile commerce is exploding, dig deeper into the numbers underpinning the explosive growth, and analyze the new mobile merchandising trends — like mobile catalogs and coupons – that are contributing to this growth.

<! strong>< a href=”https://intelligence.businessinsider.com/welcome?utm_source=House&utm_medium=Edit&utm_term=MC4&utm_content=link&utm_campaign=BIIMobile”>Access The Full Report By Signing Up For A Free Trial Today >>

Here’s a brief overview of why retailers and brands are offering mobile coupons:

In full, BI Intelligence’s report on Mobile Commerce:

To access BI Intelligence’s full reports on Mobile Commerce, sign up for a free trial subscription here.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

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Tuesday, January 24th, 2012 news No Comments

Compete Holiday Insights

Source: http://blog.compete.com/2011/11/04/compete-holiday-insights%e2%84%a2-2011/

With Halloween behind us, retailers are now full swing into the Holiday shopping season.  And consumers aren’t too far behind.  By the end of October, a little more than half of consumers surveyed said that they have begun their Holiday shopping.  In fact, 1 out of 10 consumers have completed at least half of their expected Holiday shopping.

Toys and games, electronics, and gift cards were popular gift items to purchase last week.  And while 1 in 3 consumers bought books the week end Oct 16, only 14 percent purchased books last week.  Santa was in a part mood last week, as can be seen by the jump in event ticket purchases.

Overall spend increased, probably do to the increase in higher ticket value items.  The average consumer spent $190 dollar online and $264 dollars in-stores on Holiday gift and items.  At this point in the season, consumers are still favoring in-store purchasing.

And where are consumers spending all of those in-store dollars?  Walmart, Best Buy, and Kohl’s were the most popular retailers to shop at last week.  Macy’s saw a large jump in foot traffic, probably due to their Party & Holiday Home sale.

Compete Holiday Insights™ will be your source for tracking consumers’ online and offline holiday shopping, so stay tuned for more posts like this in the coming weeks.


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Wednesday, November 9th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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