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What Would Prompt Mobile Users to Share Their Personal Info With a Brand?

source: http://www.marketingcharts.com/wp/online/what-would-prompt-mobile-users-to-share-their-personal-info-with-a-brand-36901/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

mBloxMillwardBrown-Reasons-Mobile-Users-Would-Share-Personal-Info-Sept2013Privacy is a hot topic these days, and there have been several studies out of late examining the types of data consumers are willing to share with brands. Although a recent survey from TRUSTe found just 1 in 10 smartphone owners in the US willing to share their location information with an application, a new multi-country study [download page] from mBlox and Millward Brown finds that 43% of respondents are willing to share their location information with companies via their mobile device. What would prompt them to do so?

Asked why they would ever share their location (or other personal information) with a company using their mobile device:

  • 47% indicated they would do so to receive relevant offers or discount coupons;
  • 45% would to receive information or alerts that they have requested;
  • 36% would to resolve customer service issues;
  • 24% would to check-in or post on social networking sites; and
  • 6% would for another reason.

Slightly less than 1 in 5 said there would be no good reasons for sharing their information.

Interestingly, the survey – which was fielded among mobile users who had downloaded an app during the past 12 months – finds that 8 in 10 respondents feel that the act of downloading a company’s app to their mobile device also meant that they would be open to receiving location-based text or push notifications from the same company.

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Tuesday, September 24th, 2013 news No Comments

AdAge: Web-Tracking Research Emerging From Surveys’ Shadow

As Social-Media Continues to Grow, Marketers Place More Emphasis on Listening to Consumers

BATAVIA, Ohio (AdAge.com) — Replacing “asking” with “listening” has been a hot topic at market-research conferences for the past couple of years. But now some researchers are finally doing more than talking — they’re taking steps toward replacing surveys with web tracking.

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Wednesday, April 7th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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