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Twitter ratchets up phishing protection by adopting DMARC standard

Source: http://www.engadget.com/2013/02/22/twitter-ratchets-up-email-phishing-protection-by-adopting-dmarc/

Twitter ratchets up phishing protection by adopting DMARC standard

Phishing emails often pose as being sent by major league sites rather than princes from far-flung countries, but Twitter’s implemented a new measure to stamp out phonies that borrow its name. Costolo and Co. announced that, earlier this month, they began leveraging a tech called DMARC that establishes a way for email providers to authenticate senders and reject messages penned by impostors. While the DMARC specification does need support from e-mail services, outfits including AOL (which happens to be our parent company), Gmail, Hotmail / Outlook and Yahoo already make use of it. According to Twitter, it’s now “extremely unlikely” that the majority of their users will receive emails masquerading as being sent from a Twitter.com address. We’re sorry to disappoint, but it looks like you’ll have to get your fix of foreign lottery notices from somewhere else.

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Source: Twitter Blog

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Friday, February 22nd, 2013 news No Comments

Microsoft Is Still Huge

Source: http://gizmodo.com/5573995/microsoft-would-like-to-remind-you-that-theyre-still-quite-ginormous

Sure, Microsoft may have given away its lead and legacy in mobile and probably jumped into too many hyper-competitive sectors, but they still have the widest reach in technology. And they’re still pretty damn successful.

In recent years, Microsoft may be a step or two behind, but they’re relevant in nearly every sector. And with Office 2010, a new Xbox 360, Kinect, and perhaps most importantly, Windows Phone 7, all receiving substantial upgrades this year, 2010 is shaping up to be absolutely huge for them. And that’s coming off a 2009 where Windows 7, Bing and the Zune HD were introduced. We’re just so used to Microsoft being around that we sort of take them for granted for all the good that they do.

So Microsoft revealed some numbers to serve as a reminder:

• 150 million Windows 7 licenses sold

• 7.1 million projected iPad sales in 2010
• 58 million projected netbook sales in 2010
• 355 million projected PC sales in 2010

• less than 10% of US netbooks ran Windows in 2008
• 96% of US netbooks ran Windows in 2009

• 16 million subscribers to the largest 25 US daily newspapers
• 14 million Netflix subscribers
• 23 million Xbox live subscribers

• 173 million Gmail users
• 284 million Yahoo Mail users
• 360 million Windows Live Hotmail users

• $5.7 billion Apple net income for fiscal year ending in Sept 2009
• $6.5 billion Google net income for fiscal year ending in Dec 2009
• $14.5 billion Microsoft net income for fiscal year ending in June 2009

Yes, they’re patting themselves on the back a bit but the numbers are just staggering. If you’ve forgotten, now you know: Microsoft will always be a very, very big deal. [Official Microsoft Blog via Bits]

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Sunday, June 27th, 2010 news No Comments

Case In Point: It is Better to be Better

Gmail versus Hotmail

gmail-vs-hotmail

Retailmenot.com versus Dealcatcher.com

retailmenot-vs-dealcatcher

Flickr vs ofoto, snapfish, kodakgallery

flickr-vs-photo-sharing

Facebook vs social networks like Myspace and Friendster

facebook-vs-social-networks

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Tuesday, February 9th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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