how much money
For eight of its 12 seasons, Fox’s American Idol has been the most-watched show on television, and has demanded massive ad prices because of it.
Adweek’s Anthony Crupi breaks down the numbers. Only when you know exactly how much money Fox is making from Idol does all the media attention paid to the show start to make sense:
All told, last year’s flight of Idol episodes generated a TV-high $836.4 million in ad revenue. According to Kantar Media, that was about $100 million more than what the show raked in during Season 10.
This just an amateur singing contest, after all. And yet it commands the better part of $1 billion a season in ad fees. Idol brings in that money because of its massive audience. In some seasons, it was more widely watched than the NFL:
- Idol is averaging 13.3 million viewers per episode this year, season 12.
- In Season 5, it delivered 30.3 million viewers.
- 30-second ad prices in the final 16 episodes of Season 11 averaged out at $491,781 each.
- This year, as ratings for the still-huge show have shrunk, ads are going for $350,000 apiece.
A corporation formed by Johnny Manziel has filed a lawsuit in Texas over the use of his trademarked nickname, “Johnny Football,” by a person selling t-shirts according to The Southeast Texas Record. But, in a move that could lead the way for more lawsuits, Darren Rovell of ESPN is reporting the NCAA has ruled that Manziel can keep any money he wins in the lawsuit.
While any athlete, amateur or professional, should be able to protect their own name, the ruling by the NCAA also opens the door for situations where a booster could intentionally infringe on a player’s trademark as way of being able to give money to the player.
Of course, the greatest irony here is how much money the NCAA and Texas A&M have made using Manziel’s name and likeness. Unfortunately he’ll never see a dime of that revenue.
Obviously, the digital revolution hasn’t been very good for the music business.
Not even apps like Spotify and Pandora are helping.
Sure, Spotify and Pandora pay musicians every time one of their songs are played – but they don’t pay much.
Take cellist Zoë Keating, for example.
Guess how much money she made from that…
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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