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Samsung’s Massive Marketing Budget (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-samsungs-massive-marketing-budget-2012-11

Another great chart from Horace Dediu at Asymco. He looks at the advertising budget of Apple, Samsung, HP, Dell, Microsoft, and Coke. Why include Coke? Because it’s a huge advertiser, and its “primary cost of sales is advertising.”

As you can see, Samsung is blowing all the companies away in advertising and marketing.

Not a bad price to pay, if it means you get to become the world’s biggest smartphone company. Certainly HTC wishes it had Samsung’s marketing budget.

chart of the day, samsung's marketing budget in context, november 2012

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Friday, November 30th, 2012 news No Comments

$30 billion net revenue, $1.5 billion net earnings, big drop in PC sales

Source: http://www.engadget.com/2012/02/22/hp-reports-q1-2012-earnings-30-billion-net-revenue-1-5-billi/

HP reported results for its first fiscal quarter of 2012 this afternoon, including $30 billion in net revenue (down seven percent from the previous year), and net earnings of $1.5 billion (down a full 44 percent). Partly contributing to that drop is a slump from its Personal Systems Group, which saw revenue slip 15 percent year-over-year, and total desktop and notebook units decline a rather drastic 19 and 18 percent, respectively. The company’s Imaging and Printing Group also saw a seven percent decline in revenue, with the total number of printer units slipping 15 percent. HP’s services business managed to eke out a one percent growth with revenue of $8.6 billion, though, while its software business saw the biggest growth in any one area at 30 percent (that includes results from the recently-acquired Autonomy). The company’s full rundown can be found in the press release after the break, with additional numbers available at the source link below.

Update: On the company’s earnings call, CEO Meg Whitman laid some of the blame for PSG’s decline on hard drive shortages, but also said that HP has “under-invested in innovation for the last several years” and “been late to market too often,” adding that “we have to lead again.” A transcript of Whitman’s prepared remarks can be found here.

Continue reading HP reports Q1 2012 financials: $30 billion net revenue, $1.5 billion net earnings, big drop in PC sales

ttp://ww w.engadget.com/2012/02/22/hp-reports-q1-2012-earnings-30-billion-net-revenue-1-5-billi/”>HP reports Q1 2012 financials: $30 billion net revenue, $1.5 billion net earnings, big drop in PC sales originally appeared on Engadget on Wed, 22 Feb 2012 16:22:00 EDT. Please see our terms for use of feeds.

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Wednesday, February 22nd, 2012 news No Comments

Apple bucks declining PC shipment trend, according to latest estimates

Source: http://www.engadget.com/2012/01/12/apple-bucks-declining-pc-shipment-trend-according-to-latest-est/

Apple remains conspicuous by its absence (again) at this year’s CES, but preliminary shipment estimates for PCs sold in Q4 2011 show that the company appears to be bucking the generally declining trend. Worldwide shipments dropped 1.4 percent compared to the same period last year, with the US seeing a 5.9 percent decline. The global drop includes an estimated 16.2 percent decrease from HP while Acer battled an 18.4 percent loss in shipments. Staving off any decline, both Lenovo (23 percent) and Asus (20.5 percent) managed an increase. Perhaps unsurprisingly, Mac shipments — including both desktop and notebook models — saw a 20.7 percent increase since Q4 2010. Who needs booth babes?

Apple bucks declining PC shipment trend, according to latest estimates originally appeared on Engadget on Thu, 12 Jan 2012 00:12:00 EDT. Please see our terms for use of feeds.

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Thursday, January 12th, 2012 news No Comments

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