Inc. 500 Execs See Value in Online Advertising



Source: Center for Marketing Research at the University of Massachusetts Dartmouth


Notes: Asked which of several promotional strategies they feel has the most potential to help increase sales, 46% of executives surveyed from the 2014 Inc. 500 cited online advertising, easily outpacing business directory listings (17%), traditional print/broadcast media (13%) and social media platforms (13%). With regards to social media, the study finds that LinkedIn is the platform of choice, used by 94% of the Inc. 500 (up from 88% last year), ahead of Facebook (80%, down from 84%) and Twitter (79%, up from 74%). Survey respondents were more likely to see the potential for sales growth directly through Facebook (55%) than Twitter (50%) or Pinterest (25%).
For the time being, though, these platforms are estimated to account for just a tiny fraction of annual sales: 71% of respondents estimated that 5% or less of their total annual sales come through Facebook, Twitter and Pinterest. Almost 1 in 5 don’t know.


Wednesday, March 4th, 2015 news No Comments

House of Cards caused a massive hole in total internet bandwidth – Business Insider


Compared to the average Sunday, Netflix saw a sizable 30% spike, according to data analytics firm, Sandvine.

Below is Sandvine’s own graph on how much traffic Netflix normally takes up.

NetflixThe Ferenstein Wire

A spokesman for Sandvine tells the Ferenstein Wire that it’s reasonable to estimate that on Sunday, Netflix accounted for nearly half (45%) of total Internet bandwidth.

NetflixThe Ferenstein Wire

The very existence of Netflix has serious implications for consumers and Internet policy. Last week, the Federal Communications Commission decided on a highly-controversial “net neutrality” law, which prevents Internet Service Providers from charging some websites more money for better bandwidth.

Providers, such as Verizon and Comcast, argue that data hogs like Netflix force them to expend a lot of money to upgrade their networks, so that everyone else can still use the Internet while people stream movies.

“ISPs are most concerned with bandwidth during peak,” writes Dan Deeth of Sandvine. “Kind of like building a road to suit rush hour traffic as opposed to 4am night shift workers,”


Tuesday, March 3rd, 2015 news No Comments

Almost Half of Young Mobile Phone Users Report Regularly Comparing Prices In-Store


GfK-Mobile-Phone-Users-Regular-In-Store-Activities-Feb2015Source: GfK [pdf]

    Notes: 40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store, according to a GfK survey, with this activity slightly more prevalent among men (42%) than women (37%). Among age groups, 20-29-year-olds are the most likely (49%) to report regularly comparing prices using their mobile phones, with the 15-19 and 30-39 age brackets not far behind, each at 45%. Within the US, 37% of respondents claimed to compare price! s in-sto re, slightly behind the global average. › Continue reading


    Saturday, February 28th, 2015 news No Comments

    Customers Prioritize Service Over Price and Brand, CMOs Say


    DukeCMOSurvey-Customers-Top-Priorities-Feb2015Source: Duke University’s CMO Survey [pdf]

      Notes: CMOs narrowly give the edge to excellent service (23%) over product quality (22%) and a trusting relationship (21%) when it comes to their customers’ top priorities in the next 12 months, according to the latest edition of the CMO Survey from Duke University’s Fuqua School of Business. Over the past couple of years (analyzing only February editions of the bi-annual study), fewer CMOs have cited low price and brand as their customers’ top priorities.


      Saturday, February 28th, 2015 news No Comments

      drag2share: Google is going to start putting ads in its app store


      Google Play Ads

      If you’re an Android owner, you might start seeing ads in Google’s app store soon. 

      The company is going to start testing out search ads in the Google Play store. That means that when you search for a kind of app — like “travel” or “coupon” — the top result could be a sponsored suggestion that a developer paid for. 

      “Search ads on Google Play will enable developers to drive more awareness of their apps and provide consumers new ways to discover apps that they otherwise might have missed,” the company writes in a blog post

      In the next several weeks, a limited set of users will start seeing ads from a select group of advertisers. Google will test out the ads for a few month and look at the results and feedback before deciding on an expansion plan. 

      Google Play Apps

      Selling ads on Google Play is a big opportunity for Google. The company makes billions of dollars a year from search advertising on web search and YouTube — adding Google Play would just sweeten the pot. Product chief Sundar Pichai told Forbes that the company wants to capitalize on the app store’s growing momentum. As investors and analysts panic about how Google’s revenue growth is slowing because it can’t charge as much for mobile ad clicks as desktop ad clicks, this news offers another avenue for mobile monetization. 

      Google Play search ads could provide a big revenue boost to Google. !

      More than 1 billion people around the world currently use the Android operating system. 

      The company also reported it’s paid more than $7 billion to developers this year. Apple, which does not have ads in its App Store, paid developers $10 billion

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      Thursday, February 26th, 2015 news No Comments

      drag2share: Shopping Cart Abandonment: Online Retailers’ Biggest Headache Is Actually A Huge Opportunity


      bii historical average abandonment rate

      Shopping cart abandonment — when shoppers put items in their online shopping carts, but then leave before completing the purchase — is the bane of the online retail industry.

      But it’s also a huge opportunity: Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers, according to BI Intelligence estimates. 

      In a new report, BI Intelligence explains what leads a shopper to abandon an online purchase and how retailers can begin to combat rising shopping cart abandonment rates. We collected and analyzed data from top e-commerce companies, and spoke with industry experts whose job it is to reduce abandonment rates and boost conversions, to come up with a number of solutions that can help retailers recover lost sales. 

      Access the Full Report by Signing Up For A Free Trial Today >> 

      Here are some key points from the report: 

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      Wednesday, February 25th, 2015 news No Comments

      Are Marketers Leveraging Data-Driven Insights For Their Top Priorities?



      Source: Teradata [download page]

      Notes: Almost half of marketers report significant pressure to be more data-driven in their efforts, according to a recent report from Teradata, with this aligning with other research similarly showing that marketers are unde r pressure to become more analytic. The Teradata survey, fielded late last year among more than 1,500 marketers worldwide, also found that 87% consider data the most underutilized asset in marketing organizations, almost double the share (46%) feeling that way a year earlier. With a majority of respondents ascribed benefits to data-driven marketing such as more accurate (67%) and faster (59%) decisions, the study notes that marketers are currently most able to fully leverage insights from data for customer acquisition and retention (53%) and to prove marketing effectiveness by measuring outcomes and ROI (45%).

      Curiously, though, proving marketing effectiveness ranks as the lowest priority among those tracked, cited by just 3% of respondents. That’s despite many studies last year How Data Analytics Changes Marketing Campaigns


      Friday, January 30th, 2015 news No Comments

      Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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