hubporne-best-69

drag2share: LIVE: Yahoo Earnings Show Decline In Ad Business; Company Declines To Give Guidance For Year Ahead (YHOO)

source: http://feedproxy.google.com/~r/businessinsider/~3/0k3XFqedgT4/yahoo-q4-earnings-2014-1

But Yahoo is still contracting as a company. Here are the top line revenues over time:

Yahoo Q4 2013

The mix of ad prices to total ads sold is hurting Yahoo over time, with search performing better than display:

Yahoo Q4 2014

Once again, Yahoo’s display ad business withered while its search ad business picked up the slack:

  • Display revenue ex-TAC [traffic acquisition costs] was $491 million for the fourth quarter of 2013, a 6 percent decrease compared to $520 million for the fourth quarter of 2012. Display revenue ex-TAC was $1,737 million for the full year of 2013, a 9 percent decrease compared to $1,899 million for the prior year.
  •  Search revenue ex-TAC was $461 million for the fourth quarter of 2013, an 8 percent increase compared to $427 million for the fourth quarter of 2012. Search revenue ex-TAC was $1,699 million for the full year of 2013, a 6 percent increase compared to $1,611 million for the prior year.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , ,

Tuesday, January 28th, 2014 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing