hyped

Showroomers and Price Elasticity: Intriguing Results Suggest Impact of Free Shipping

source: http://www.marketingcharts.com/wp/topics/e-commerce/showroomers-and-price-elasticity-intriguing-results-suggest-impact-of-free-shipping-35311/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

parago-Showrooming-Price-Elasticity-July2013A new “Shopper Showrooming Study” [pdf] study from parago contains a host of “core” statistics related to showrooming (58% of smartphones owners do it! It’s growing quickly!), but it’s perhaps best to leave aside exact percentages as surveys often turn up different results. (Here’s a roundup of some data on showrooming behavior – and here’s one study that argues that it’s over-hyped). The more intriguing snippets of the parago study come in the discussion of price elasticity and in some of the behaviors of low- and high-income respondents that appear on the surface to be counter-intuitive.

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Friday, July 26th, 2013 news No Comments

One Month Later, Here’s What’s Happened To Sean Parker’s Ultra-Hyped App Airtime…

Source: http://www.businessinsider.com/one-month-later-heres-whats-happened-to-sean-parkers-ultra-hyped-airtime-2012-7

Sean Parker’s Facebook-connected video chat application, Airtime, launched with an enormous amount of hype last month.

So, where is it now, about a month later?

Well, if you take a look at Airtime on AppData, the numbers don’t look good: it has around 9,000 Facebook-connected daily users and 200,000 Facebook-connected monthly active users.

First, a look at Airtime’s daily active Facebook-connected users according to AppData — which is usually a good barometer of success of a Facebook-connected app.

airtime DAUs

Ouch. Now, monthly active users (not as accurate, but still relevant):

airtime MAUs

Double ouch.

For reference, here’s the kind of chart you want to see if your app is growing quickly: Song Pop. It’s a “guess-that-tune” app that’s picked up millions of users in the course of a month.

songpop DAUs

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Tuesday, July 3rd, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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