The smartphone industry is at an interesting point in time. In 2007, Apple’s iPhone practically invented — or re-invented, if you will — the current smartphone age with a full capacitive touchscreen and support for mobile apps. Google Android followed in 2008 and although it was slow to catch up, is relatively on par with iOS in terms of usability and app support.
Can Microsoft and RIM succeed where others have failed?
These incumbents — Apple and Google’s Android partners — account for 89.9 percent of smartphone sales as of the third quarter of 2012, per IDC. Some alternative platforms, such as Palm’s webOS and Nokia’s Maemo software, entered the market only to disappointingly disappear: webOS is now an open-source platform and Maemo became MeeGo, which Nokia abandoned when it chose to use Microsoft’s Windows Phone software. Windows Phone has been around for two years but has relatively little in the way of sales to show for it.
Apple says it sold three million iPad Minis and fourth generation iPads from Friday to Sunday. For some context on how impressive those sales are we’ve charted them against shipments from other tablet makers in the third quarter, using data from IDC. As you can see, only Samsung had better sales in three months than Apple had in three days.
Samsung may dominate Apple in smartphone market share, but the opposite is true for tablets. Third quarter figures from IDC suggest the tablet market grew by 6.7 percent during those three months, and 49.5 percent since the same period last year. Apple was responsible for over half of the 27.8 million shipments worldwide, but lost a significant amount of market share, dropping to 50.4 percent from 65.5 percent in the second quarter. IDC attributes this to consumers holding off for the iPad mini, but expects some of these procrastinators will choose Android tablets due to the relatively high entry price of $329 for the mini. Samsung was second on the leaderboard, shipping over five million tablets and increasing its market share to 18.4 percent, mainly driven by Galaxy Tab and Note 10.1 sales. Amazon and ASUS also had a solid quarter thanks to the Kindle Fires and Nexus 7, respectively, shipping around 2.5 million tablets a piece. Lenovo’s presence in
IDC: tablet shipments up 6.7 percent in Q3 2012, Apple’s market share drops to 50.4 percent originally appeared on Engadget on Mon, 05 Nov 2012 03:27:00 EDT. Please see our terms for use of feeds.
Android’s dominance of the global smartphone is getting out of hand.
Android’s unit shipments nearly doubled on a year over year basis, growing 91 percent. Apple was up 57 percent. Android is taking share from BlackBerry, Symbian, Linux, and others.
Thus far, Android’s incredible rise has had little impact on Apple’s financial performance. It’s still printing money. It’s the world’s most valuable company.
But, Tim Cook has to be worried that his company has become a niche player in the biggest global computing market.
Here’s a table breaking it down:
We don’t often summarize market share in one word, but: ouch. Both Gartner and IDC have trotted out their preliminary estimates for PC market share in the third quarter, and the two agree that this summer was a dire one for the traditional computer. Outside of ASUS and Lenovo, whose price-focused strategies and key acquisitions kept them ahead of rivals, virtually every major vendor saw its PC shipments collapse versus a year ago, often by more than 10 percent. Total worldwide shipments declined by more than 8 percent in either estimate — enough to make a flat second quarter seem rosy by comparison. Lenovo took the top spot in Gartner’s study, although IDC is counting workstations and kept HP in its usual lead.
As for the US, it’s almost better that we don’t look. Gartner and IDC believe that the American market sank by respective 13.8 or 12.4 percent amounts, and the steep global declines repeated themselves in the one country for everyone but Lenovo. Even a market share gain for Apple came only because its shipments dropped at a gentler rate than most of its peers. Whether it’s the US or worldwide, don’t assume that inventory clearances ahead of Windows 8 were the only factors at work, though. Both research teams point to continuing world economic tro! ubles as influences, and IDC contends that buyers are still skipping PCs in favor of smartphones and mobile tablets. There’s often a jump in computer sales between the summer and the fall, especially with a new OS on the way, but we wouldn’t count on a return to the halcyon days.
Gartner and IDC: PC shipments tumbled over 8 percent in Q3, only ASUS and Lenovo escaped unhurt originally appeared on Engadget on Wed, 10 Oct 2012 19:56:00 EDT. Please see our terms for use of feeds.
ARM isn’t content with dominating the mobile space. It’s been by the far the most vocal about an Internet of Things where everything is connected — and to make that happen, it just established an industry forum in the UK that it hopes will establish common ground for all those internet-linked light bulbs, refridgerators and thermostats. Home energy firm Alertme, cloud-aware sensing outfit AquaMW, lighting maker EnLight and white space wireless guru Neul will start meeting with ARM from August 24th onwards to hash out our automated, eco-friendly future. There’s a certain urgency in this for the chip designer: it expects 50 billion devices on the grid by 2020. With IDC estimating a billion new connected devices just in 2011, the clock on that connected device transition is ticking very loudly.
ARM forms UK group to foster an Internet of Things, put 50 billion devices online by 2020 originally appeared on Engadget on Thu, 26 Jul 2012 19:36:00 EDT. Please see our terms for use of feeds.
IDC’s latest figures offer some predictable reading. More phones are being sold than ever before; 406 million units were sold in Q2, against 401.8 million in the same period last year — with a 42 percent increase in smartphone sales. The winners? Perrenial court antagonists, Samsung and Apple, with the duo doubling their combined market share over the last two years. Samsung maintains its lead, reaching over 50 million phones sold — and a new quarterly sales record — while Apple saw a quarter-over-quarter decline, as buyers presumably wait for Cupertino’s latest iteration, or go elsewhere. Nokia, meanwhile, had another “transitional” quarter, with sales of both Symbian and MeeGo devices shrinking, although its Windows Phones proved stronger. According to IDC‘s figures, Nokia and Microsoft’s team-up handset sales have doubled since last quarter. HTC misses out on a top three spot, but its fortunes appear to have improved over the last two quarters, with the IDC pointing the finger at a more streamlined product range from the Taiwan manufacturer. ZTE continues to nip at its heels, reaching the top five thanks to strong entry-level smartphone sales in China, while continuing to inch onto US shores. If you’re looking for a full breakdown of all phones sold, dumb and otherwise, ! read up at the source below.
Filed under: Cellphones
IDC: Samsung and Apple ship almost half of all smartphones, but Korean manufacturer maintains lead originally appeared on Engadget on Fri, 27 Jul 2012 03:58:00 EDT. Please see our terms for use of feeds.
The Apple iPad may as well be called the Teflon Tablet for now, since challengers can’t quite stick. Thanks to those 17 million iPads shipped in the second quarter, Strategy Analytics estimates that Apple held on to the 68 percent of tablet market share that IDC credited to the company in the previous season. That may not sound like a change in the status quo, but it’s a significant jump from the 62 percent Apple had a year ago — and not very good news for anyone else. Android is still holding on at 29.3 percent, although that’s slightly underwhelming given the surge of extra devices in that time frame. The real hurt was dished out to Windows 7 tablets and “others” like RIM’s BlackBerry PlayBook, both of whom were cut down to just 1.2 points of share each in the spring. We’ll see if the newer crowd! a> moves the needle for Android in the summer, although the well-received Nexus 7′s current scarcity won’t help its chances — and both Microsoft as well as RIM are in holding patterns for the next several months.
Filed under: Tablet PCs
Strategy Analytics: iPad keeps riding high in Q2 tablet market share, Android doesn’t budge originally appeared on Engadget on Wed, 25 Jul 2012 16:21:00 EDT. Please see our terms for use of feeds.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Coke vs Pepsi vs Dr Pepper
- Marketing Costs Normalized to CPM Basis for Comparison
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- Facebook usage by hour
- Moore's Law Gives Way to Bezos' Law
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- Facebook advertising metrics and benchmarks
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- April 2014 (86)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (12)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)