impulse

Google Play carrier billing goes live for impulse buyers on Verizon

Source: http://www.engadget.com/2012/10/31/google-play-carrier-billing-goes-live-for-verizon-impulse-buyers/

Google Play carrier billing goes live for impulse buyers on Verizon

Google gave the broadest of targets when it said Google Play carrier billing would reach Verizon in the “coming weeks” — those last two words are often hints from companies that we shouldn’t hold our breath. Call us surprised, then, when Google quietly takes the option live two weeks later. At least one Droid-Life reader has discovered that it’s now possible to load as many as $25 in purchases per month on an existing Big Red smartphone bill and pay through just the one channel. The move puts all four major US carriers on the same page, and gives Verizon subscribers an incentive to splurge on apps and movies for that new Droid RAZR HD… so long as they remember to deal with the financial fallout afterwards.

Filed under: , , , ,

Google Play carrier billing goes live for impulse buyers on Verizon originally appeared on Engadget on Wed, 3! 1 Oct 20 12 14:04:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceDroid-Life  | Email this | Comments

Tags: , , , , , , , , , , , , , , , ,

Wednesday, October 31st, 2012 news No Comments

This Map Reveals The Trick Behind IKEA’s Store Layout

Source: http://www.businessinsider.com/the-brilliant-trick-behind-ikeas-store-design-2012-1


Grocery stores all use some simple tricks to disorient and delay customers, but IKEA takes the so-called Gruen Transfer to another level.

A lecture on the subject by Alan Penn, professor of architectural computing at University College London, has gotten a lot of buzz this year (via Good and WSJ).

Penn found that IKEA customers, following the signature yellow path, walk through the entire warehouse store. They get lost, encounter products they weren’t looking for and spend enough time shopping that they feel justified making impulse purchases.

Here’s a customer heatmap from Penn’s presentation, followed by the video.

ikea

Now check out 15 ways supermarkets trick you into spending more money >

Please follow War Room on Twitter and Facebook.

Join the conversation about this story »

See Also:




drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wednesday, January 4th, 2012 news No Comments

in-banner commerce

reducing the number of clicks between the inspiration and the action (purchase) usually helps reduce the precipitous drop off of people not completing the desired end-action. in-banner commerce means you can sell the item right in the banner. The user may already be registered with Amazon.com and have their card on file. This can be 1-click purchase in the banner itself — to take advantage of impulse purchases. This works especially well for low cost and low consideration products.

Tags: , , , , , , , , , , , , , , , , , , , ,

Tuesday, March 10th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing