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Facebook ‘experiment’ lets select users pay to have messages routed directly to a stranger’s inbox

Source: http://www.engadget.com/2012/12/20/facebook-experiment-pay-messages-routing-email/

Facebook 'experiment' lets select users pay to have messages routed directly to a stranger's inbox

Get ready to have your preconceived notions of email destroyed. In a Facebook blog post today, the company has gone to great lengths to bury the lede — which, essentially, says that it’s experimenting with the idea of letting non-connected users pay in order to have a message routed to one’s inbox instead of that ill-fated “Other” folder. According to the company, it’s being dubbed a “small experiment” to “test the usefulness of economic signals to determine relevance.” As an excuse, Facebook has evidently consulted with “several commentators and researchers,” which “have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful.”

Bitterness aside, there is some value in being able to directly ping a stranger you heard speak at an event, or you want to really show your interest in a job opportunity, but it still destroys the level playing field that we’ve all come to know and respect as it relates to digital communication. This message routing feature is only for personal messages between individuals in the United States, and if there’s a silver lining to be found, we’re told that the number of messages a person can have routed from their Other folder to their Inbox will be limited to a maximum of one per week. It’s unclear how the service will evolve once the testing ends, but perhaps it depends on how much blowback occurs compared to the whole Instagate thi! ng.< /p>

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Thursday, December 20th, 2012 news No Comments

Hangouts come to Gmail, let you launch virtual meetings from your inbox

Source: http://www.engadget.com/2012/07/30/gmail-hangouts/

Hangouts come to Gmail, let you launch virtual meetings from your inbox

Google’s been adding a lot of features lately to get us to Hangout, from providing digital moustaches to scheduling virtual soirees. Now, the company’s aiming to get folks video conferencing from their inbox. That’s right, you can now start a Hangout with up to nine friends or colleagues straight from Gmail with a click of a button. Users can expect better quality as compared to Gmail’s old peer-to-peer video chats, and it provides access to people with an Android or iOS device and those on Google+ in a web browser. The new feature has already started making its way to users, and the rollout will continue over the next few weeks. Still not ready to mix your Hangouts with email just yet? Perhaps the pair of videos after the break will persuade you.

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Hangouts come to Gmail, let you launch virtual meetings from your inbox originally appeared on Engadget on Mon, 30 Jul 2012 12:40:00 EDT. Please see our terms for use of feeds.

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Monday, July 30th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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