Google is no stranger to the business of discounts and special offers, but it looks like it’s decided to reach outside the company to further bolster its offerings. The company confirmed today that it has acquired the Cambridge, Massachusetts-based marketing firm Incentive Targeting for an undisclosed sum. While not offering too much in the way of specifics, Google said in a statement that “we look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers deliver relevant discounts to the right customers.” For its part, Incentive Targeting has said that it “set out to do for retail couponing what Google had done for online advertising: make it simple, relevant, measurable, and effective,” and to that end it has developed a variety of tools for retailers and manufacturers alike, all designed to deliver coupons and discounts in a more targeting manner. You can find the company’s full statement on its website.
Source: Incentive Targeting
SodaStream CEO Daniel Birnbaum has an incentive to disparage his rivals — but nontheless he made a strong argument as to why Coke and Pepsi are “antiquated” and “insane.”
Some unusual candor in an interview with WSJ’s Simon Zekaria:
“Coca-Cola Co. and PepsiCo will have to face the reality that their business model cannot be preserved forever. The world is changing and we’re going to call it out,” says the CEO of SodaStream.
“If the beverage industry had to create itself now from scratch, it wouldn’t do it the way it is. You don’t need factories, trucks, bottles and cans,” he says. “Transportation for carbonated drinks in the world utilizes 100 million barrels of oil every year. That is 20 times the BP disaster that hit the Gulf of Mexico.”
“I think it is criminal that the industry, led by two big companies, will do anything to protect their antiquated business model. They are generating 35 million bottles and cans every single day in the U.K. alone. World-wide it is one billion bottles and cans, most of which just go to trash, landfill, the oceans or parks. It’s insane,” Mr. Birnbaum added.
Now that he mentions it, that does seem wildly inefficient.
Of course, inefficient companies can last a long time thanks to all of that infrastructure in place. And if the industry is disrupted by a new company, there’s no guarantee that company will be SodaStream (which is one of the most shorted stocks on the market).
Don’t miss: The Complete HIstory Of Sodastream >
Google gave the broadest of targets when it said Google Play carrier billing would reach Verizon in the “coming weeks” — those last two words are often hints from companies that we shouldn’t hold our breath. Call us surprised, then, when Google quietly takes the option live two weeks later. At least one Droid-Life reader has discovered that it’s now possible to load as many as $25 in purchases per month on an existing Big Red smartphone bill and pay through just the one channel. The move puts all four major US carriers on the same page, and gives Verizon subscribers an incentive to splurge on apps and movies for that new Droid RAZR HD… so long as they remember to deal with the financial fallout afterwards.
Google Play carrier billing goes live for impulse buyers on Verizon originally appeared on Engadget on Wed, 3! 1 Oct 20 12 14:04:00 EDT. Please see our terms for use of feeds.
Now we know why.
Last year, the top reason workers quit their jobs was to seek higher pay somewhere else, according to a survey conducted by PayScale.
And this trend has been steadily rising for the past three years.
The survey says that larger companies are more likely to lose their employees than smaller ones, yet they are also the ones more willing to award their employees through bonuses.
The graph below shows that the information, media and telecommunications industry offers the most types of bonuses — and individual incentive programs are also the most common.
Payscale’s survey defines a small company as one with less than 100 employees, a medium-sized one as a firm with 100-to-1,000 employees and a large-sized one as anything larger than that.
ttp://www.businessinsider.com/the-top-reason-why-workers-quit-their-jobs-is-because-of-low-salary-2012-9#comments“>Join the conversation about this story »
Trolls. They fill the internet with insults, dead-end arguments, and inanity the likes of which we’ve never seen. Or maybe we have. The Guardian’s David Mitchell notes that trolling comments aren’t all that different from graffiti, and should likewise carry no more weight.
More specifically, Mitchell is talking less about trolls as you and I know them and more about anonymous, often inaccurate online reviews. It’s not a bulletproof analogy by any means, but Mitchell’s idea does reframe the way you look at anonymous content in a compelling way:
When you read a bit of graffiti that says something like “Blair is a liar”, you don’t take it as fact. You may, independently, have concluded that it is fact. But you don’t think that the graffiti has provided that information. It is merely evidence that someone, when in possession of a spray can, wished to assert their belief in the millionaire former premier’s mendacity. It is unsubstantiated, anonymous opinion. We understand that instinctively. We need to start routinely applying those instincts to the web.
If you read a review, an opinion, a description or a fact and you don’t know who wrote it then it’s no more reliable than if it were sprayed on a railway bridge. We should always assume the worst so that all those who wish to convince… have an incentive to identify themselves.
The flip side of the coin, of course, is that anonymity is vital to the spread of information on the internet. The important tool to remember, as always, is your skepticism. Without it, you’re letting yourself get all worked up over graffiti. (And we’re not talking Banksy here—or even Hanksy.) Photo remixed from The Awl.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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