income household

Who Doesn’t Use a Smartphone?

source: http://www.marketingcharts.com/wp/topics/elderly/who-doesnt-use-a-smartphone-36092/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Jumptap-Age-Distribution-Feature-Phone-Users-Aug2013Smartphone penetration stood at roughly 60% of the US mobile market in Q2, according to recent reports from comScore and Nielsen. That still leaves a sizable 40% chunk of the mobile market that hasn’t yet made the switch. So who is still using a feature phone? The demographics of the feature phone user are broken down in a new study [download page] released by Jumptap. As one might expect, the typical feature phone user tends to be older and come from a lower-income household.

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Thursday, August 22nd, 2013 news No Comments

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