index report

drag2share: Smartphone Users Are Spending More Of Their Time On Longer Videos

source: http://feedproxy.google.com/~r/businessinsider/~3/BgGBjHARAMA/smartphone-users-watch-longer-videos-2013-9

Mobile accounted for 12% of all hours spent consuming online video in June, according to Ooyala’s latest Global Video Index report.

Mobile continues to carve out an ever greater share of online video-viewing as video consumption migrates to mobile devices. A year before, mobile’s share of online video-viewing hours was just 7%.

Click here to download charts and data in Excel.

BII Mobile Video Consumption

Smartphone audiences are spending a surprising amount of their video-viewing time on longer video sessions. Smartphone users spent 53% of their time on sessions lasting 10 minutes or longer, up from 44% in the fourth quarter of 2012. Further, they spent 38% of their time on sessions lasting at least 30 minutes.

Smartphone and tablet video-viewing behavior is converging. The breakdown of video session length on smartphones and tablets now looks much the same.

The increase in longer video sessions on smartphones might be tied to exploding growth in the adoption of large-screen smartphones a! nd the g reater availability of ultra-fast 4G networks, which dramatically improve on-the-go video playback quality.

BII Mobile Video Consumption


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , ,

Wednesday, September 18th, 2013 news No Comments

Mobile Now Accounts For More Than 10 Percent Of Online Video

Source: https://intelligence.businessinsider.com/welcome

Mobile continues to eat up an ever greater share of online video viewing.

According to Ooyala’s latest Global Video Index report, smartphones and tablets combined for a 10% share of time spent watching online video in March, doubling from 5% a year ago.

Tablets accounted for the greater share of online video viewing, at 6% of online video hours. This statistic is impressive considering that the installed base of smartphones substantially outnumbers that of tablets. Nearly as many smartphones were sold in the first quarter of this year, as tablets have been sold since the introduction of the iPad in 2010.

Long-form video continues to account for a substantial proportion of mobile video viewing. The percentage of time spent watching videos longer than 10 minutes was 53% and 52% on smartphones and tablets, respectively.

Publishers are eager to see mobile video take off, as it is one of the few bright spots in mobile monetization.

Click here to download chart and data in Excel.

Mobile's Share Of Online Video

 

Tags: , , , , , , , ,

Wednesday, June 19th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing