index

Most Likely to Click on an Online Video Ad in Q3? The 65+ Demo

source: http://www.marketingcharts.com/wp/online/most-likely-to-click-on-an-online-video-ad-in-q3-the-65-demo-37570/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Advertisement

With a view completion rate index of 100.6, the 65+ crowd tied with the 55-64 group and kept pace with 18-24-year-olds (100.7).

A plurality 23% of ads targeted the 45-54 audience, although these viewers proved the least likely on average to click on an ad (index of 97.8), while being right on average in terms of completion rates. The next-most targeted demo, 35-44-year-olds (22% share of ads) were slightly more likely to click on an ad (index of 100.7) but less likely to complete one (99.1).

Tags: , , ,

Tuesday, October 22nd, 2013 news No Comments

It’s Unbelievable How Similar This Market Is Compared To The Average Election Year

Source: http://www.businessinsider.com/chart-sp-500-during-election-years-2012-11

Here’s an interesting chart from Bespoke Investment Group that Jeff Saut included in his weekly market commentary.

It marks the average election performance of the S&P 500 and compares it to the index this year.

It’s remarkable.

“[T]he Presidential trading pattern identified by our friends at the brainy Bespoke organization indicates stocks should firm from here,” writes Saut.

election year market

Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Monday, November 5th, 2012 news No Comments

Google pads IP portfolio, purchases Cuil’s pending search-related patent applications

Source: http://www.engadget.com/2012/02/21/google-buys-cuils-search-related-patent-applications/

Google pads IP portfolio, purchases Cuil's pending search-related patent applications

Google’s been buying a fair amount of IP over the past several months from IBM, and now the Big G has acquired seven new patent applications from the now-defunct search engine, Cuil. Back in 2008, Cuil aimed to take Google’s crown as the king of search, but was shut down 2010 because it often failed to provide relevant results (despite its massive site index). Good thing the patent apps Google’s gotten are for different methods of displaying search results, as opposed to, you know, finding them. The full list of assignments can be found at the source below, so head on down to get your fill of patent claims and black and white drawings.

Google pads IP portfolio, purchases Cuil’s pending search-related patent applications originally appeared on Engadget on Tue, 21 Feb 2012 02:44:00 EDT. Please see our terms for use of feeds.

Permalink SEO by the Sea &n bsp;|  sourceUSPTO  | Email this | Comments

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tuesday, February 21st, 2012 news No Comments

Google is The Least Diversified Business In Tech (GOOG, AAPL, MSFT, EBAY)

Source: http://www.businessinsider.com/chart-of-the-day-google-is-the-least-diversified-business-in-tech-2012-2

We love this chart from Dan Frommer at SplatF.

He calls it the “Eggs In One Basket” index, because it charts out the largest source of revenue as a percentage for all the major tech companies. (Profits would be a different story altogether.)

Google gets over 90% of its revenue from one source: Advertising. The next closest is Amazon with product sales. But, Amazon’s product sales are a mix of goods, so it’s not exactly the same as relying on just advertising.

For now, this isn’t a big problem for Google. The online ad market is still growing, and Google can capture a lot of the market. But, if things were to change, or advertising were to slow down, then look out.

What’s incredible about this chart is how diverse Microsoft is from a sales perspective. Its most dominant business group, Office, only accounts for 30% of sales. Read more on the chart from Frommer here →

chart of the day, revenue source by percentage for tech companies, feb 13 2012

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tuesday, February 14th, 2012 news No Comments

How The iPad Kicks Kindle’s Butt When It Comes To Ad Traffic (AAPL, AMZN)

Source: http://www.businessinsider.com/how-the-ipad-kicks-kindles-butt-when-it-comes-to-ad-traffic-2012-2


kindle ipad

Amazon just kicked off a new TV campaign for the Kindle Fire, which it doubtless hopes will further dent sales of Apple’s iPad. But Kindle has a long way to go before it starts threatening the iPad as a device for serving online ads to consumers.

Data from Rimm-Kaufmann Group, an online marketing agency, show that the iPad maintains its total dominance of the tablet market when it comes to ad traffic. Kindle is slowly making progress, but it only has 3.48 percent of the market to iPad’s 88.1 percent.

iPad had a 93.44 percent share of the market late last year, so share is being traded quickly in this category.

With iPad 3 on the way, even those small gains for Kindle may be in jeopardy.

When it comes to ad performance, the iPad also has a significant edge. If you index the data to the average ad displayed on a desktop computer, ads on iPad get 10 percent more revenue per click, the same level of overall clicks, and a greater average order value.

All the other tablets, including Kindle, perform much worse than ads displayed on PCs.

iPad dominates ad traffic on tablets, but its dominance is slipping.

The Kindle is gaining share of ad traffic the fastest against the iPad.

But the iPad is still the most effective tablet device by far, for advertisers.

See the rest of the story at Business Insider

Please follow Advertising on Twitter and Facebook.

See Also:



Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Saturday, February 11th, 2012 news No Comments

Americans Haven’t Been This Angry About The Economy Since March 2009

Source: http://www.businessinsider.com/americans-havent-been-this-angry-about-the-economy-since-march-2009-2012-1


According to the Chicago Booth/Kellogg School Financial Trust Index (h/t WSJ’s Sudeep Reddy), only 23% of Americans trust the financial system.  And 62% are either “angry” or very “angry” about the state of the economy.

Trust in the financial system hasn’t been this low and anger in the economic situation hasn’t been this high since March 2009.  And March 2009 was when the S&P 500 hit that horrific low of 666.

“In an election year, this certainly indicates the importance of the economy to the political agenda,” wrote Paolo Sapienza.  Sapienza co-authored the index with Professor Luigi Zingales.

chart

chart

Then again, March 2009 turned out to be an amazing time to buy stocks.

Please follow Clusterstock on Twitter and Facebook.

Join the conversation about this story »

See Also:



Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Friday, January 27th, 2012 news No Comments

Nielsen IAG Top Ten Most-Recalled In-Program Placements: Dramas/Comedies

Sex sells … well, sex .. but not much else. Victoria’s Secret was the most recalled product placement on TV — fortunately they sell products related to what was recalled. Not so sure about the mayo and cell phone.

Source:  http://adage.com/madisonandvine/article?article_id=143808

Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Victoria’s Secret Michael interrupts meeting to offer Donna a retail store’s catalog The Office (NBC, Apr 29) 214
2 Ford Cole Austin points to his Mustang and says he still owns it Cold Case (CBS, May 2) 190
3 Skype Joyce tells Benson and Stabler that she talks to Andrew online Law and Order: SVU (NBC, Apr 7) 183
4 Yamaha Susan explains to Mike that she has inherited a piano Desperate Housewives (ABC, May 2) 181
5 Rolex Provo tells Fin that Jack stole his watch; member of the cooking staff is wearing it Law and Order: SVU (NBC, Apr 7) 178
6 MedTec Name is visible on the ambulance doors Trauma (NBC, Apr 5) 176
7 Toyota Mitchell and Cameron park their car at Charlie’s house Modern Family (ABC, Apr 14) 161
8 Chevrolet Winston drives with Guerrero, who identifies the car as a Camaro Human Target (FOX, Apr 7) 155
9 Porsche Zack asks Nick where he got his car from Accidentally On Purpose (CBS, Apr 21) 152
10 Chevrolet Pres. Hasaan rides in a black SUV after turning himself over to terrorists 24 (FOX, Apr 5) 147

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Friday, May 14th, 2010 digital 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing