indicator
Source: http://www.businessinsider.com/bloomberg-terminal-sales-2012-10
Perhaps this is an indicator of how Wall Street is really doing.
Via Zerohedge, the New York Post’s Keith J. Kelley reports that Bloomberg LP has grown its Bloomberg Terminal sales by only ~1,000 units in the first nine months of this year.
In 2011, Bloomberg sold 13,672 terminal subscriptions, which was short of the sales goal of 15,000, the report said.
A Bloomberg Terminal is basically a computer that Wall Streeters use to obtain real-time market data, news and stock quotes among many other cool functions.
There are about 315,000 Bloomberg Terminals installed worldwide. A subscription costs about $20,000 per year, the report said.
The other problem is 50 percent of Bloomberg employees’ bonuses depend on terminal sales and non-terminal revenue growth.
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Tags: bloomberg lp, favorite computer, first nine months, indicator, new york post, percent, post, report, sales goal, stock, stock quotes, Streeters, subscription, subscription costs, terminal sales, twitter, use, wall streeters, York, Zerohedge
Source: http://www.engadget.com/2012/09/04/intel-finishes-crossing-the-ivy-bridge-with-new-desktop-core-i3/
Intel has been staggering the rollout of its Ivy Bridge processors over the space of nearly half a year, starting with its higher-end quad-core chips; it’s finally time for the company to complete the story and ship some budget Core i3 desktop parts. The semiconductor giant is coy about the new roster at this stage, but it does promise both regular (s-series) and low-power (t-series) Core i3 chips at clock speeds between 2.8GHz and 3.4GHz. If the past is an indicator, the new components will be mostly or exclusively dual-core and lack extras like Hyperthreading — they will get Intel’s newer integrated graphics and other perks through the upgrade, however. Bulk pricing and other details haven’t yet been aggregated in one place, although we’re seeing that even the faster 3.3GHz Core i3-3220 is selling at retail for $130. We wouldn’t expect anything from Intel’s new offerings to break the bank.
Filed under: Desktops
Intel finishes crossing the Ivy Bridge with new desktop Core i3 models originally appeared on Engadget on Tue, 04 Sep 2012 16:57:00 EDT. Please see our terms for use of feeds.
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Intel Newsroom | 
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Tags: 4ghz, budget, bulk, clock speeds, desktop, dual core, Filed, hyperthreading, indicator, integrated graphics, ivy bridge, nbsp, rollout, roster, semiconductor, space, stage
Source: http://www.engadget.com/2012/03/28/flat-panel-tv-shipments-to-fall-for-the-first-time-ever-in-2012/
The past fourteen or so years have been a great run for flat-panel TV sales, but according to IHS (formerly iSuppli), that run is finally going to turn in the down direction in 2012. The expected drop off is predicted to be five percent, which still leaves the total TVs sold in 2012 at 37.1 million, more than a few dollars for sure. The fact that last year saw a modest one percent raise is as good of an indicator as any that the good times are over. Of course this is but a single prediction from a single analyst firm and we’ll all have to wait until the year is over and earnings are announced to know anything for certain.
Continue reading Flat-panel TV shipments to fall for the first time ever in 2012?
Flat-panel TV shipments to fall for the first time ever in 2012? originally appeared on Engadget on Wed, 28 Mar 2012 07:59:00 EDT. Please see our terms for use of feeds.
Permalink Home Media Maga! zine | | Email this | Comments
Tags: 1 million, analyst firm, Continue, direction, down direction, drop, earnings, flat panel tv, Flat-panel, good times, IHS, indicator, nbsp, percent, raise, reading, tv sales, tvs
Source: http://www.engadget.com/2010/03/29/stats-iphone-os-is-still-king-of-the-mobile-web-space-but-andr/
AdMob serves north of 10 billion ads per month to more than 15,000 mobile websites and applications. Thus, although its data is about ad rather than page impressions, it can be taken as a pretty robust indicator of how web usage habits are developing and changing over time. Android is the big standout of its most recent figures, with Google loyalists now constituting a cool 42 percent of AdMob’s smartphone audience in the US. With the EVO 4G and Galaxy S rapidly approaching, we wouldn’t be surprised by the little green droid stealing away the US share crown, at least until Apple counters with its next slice of magical machinery. Looking at the global stage, Android has also recently skipped ahead of Symbian, with a 24 percent share versus 18 percent for the smartphone leader. Together with BlackBerry OS, Symbian is still the predominant operating system in terms of smartphone sales, but it’s interesting to see both falling behind in the field of web or application usage, which is what this metric seeks to measure. Figures from Net Applications (to be found at the TheAppleBlog link) and ArsTechnica‘s own mobile user numbers corroborate these findings.
Stats: iPhone OS is still king of the mobile web space, but Android is nipping at its heels originally appeared on Engadget on Mon! , 29 Mar 2010 10:18:00 EST. Please see our terms for use of feeds.
Permalink ArsTechnica | AdMob | Email this | Comments
Tags: 4g, AdMob, android, apple, application, application usage, ArsTechnica, audience, BlackBerry, cool, Crown, Droid, EST, EVO, field, Galaxy, global stage, google, indicator, iPhone, King, leader, link, loyalists, machinery, Mar, mobile user, mobile web, Mon, month, page, page impressions, percent, Permalink, predominant, share, slice, smartphone, space, stage, standout, Stats, Symbian, system, TheAppleBlog, time, US, usage, usage habits, use, user, Web, web space, web usage
Source: http://feeds.gawker.com/~r/gizmodo/full/~3/BrVXM_LnhYs/the-nexus-ones-3g-problem-pt-ii-the-damning-data
Google’s Nexus One support forums have been flooded with anecdotes about the phone’s poor 3G connectivity, so one user decided to follow up with some reasonably scientific tests. The conclusion? The Nexus One is kind of terrible at basic cellphonery!
The test was simple and limited, consisting of one dude, user WV, wandering in and out of his house, recording signal strength as measured in dBm and ASU with Android’s built-in metering app. Assuming the Nexus One is supposed to work like a normal cellphones—that is, it connects to 3G networks when they’re available and EDGE only when they’re not—something’s wrong.
Since the phone is obviously finding and receiving the cellular signals just fine, but not handling them as you’d expect, randomly flipping between the two—and evidently preferring EDGE most of the time—no matter how strong its signal is. This points to a software issue, not a hardware issue. That, and this:
OK. I found “Phone Info” screen through “Any Cut”. This looks like a screen not intended for average users. It clearly has settings that should not be messed with. However, it does have a pull down menu that was set to “WCDMA Preferred”. I changed this to “WCDMA Only”. The phone reset, and never a! gain saw the f’ing “E” on the signal indicator- ALL 3G. After about 1/2 hour of speed tests (150k – 800kbps) and google satellite map downloads (all definitely faster), I switched back to “WCDMA Preferred”. Guess what? After a few minutes, I was back on EDGE, even with a good signal. Switched back to “WCDMA Only”, and 3G it remains.
This doesn’t fully solve the problem, because as WV notes, if you fall out of T-Mobile’s 3G coverage area with EDGE disabled, you’re basically boned. But anyway, yes, this appears to be a software bug. Or, if you’re feeling conspiratorial today, like WV, a software feature:
My concern is whether T-mobile is being sneaky about this and purposefully dumbing down the 3G to Edge to reduce cell frequency congestion and/or their back-end network congestion.
I’m not sure I want to draw that nexus (haw?) quite yet, since the issue was first brought to light by comparing the Nexus One’s 3G/EDGE handling to other T-Mobile 3G Android handsets, and those, despite having the same data-sucking potential as the Google Phone, haven’t been throttled in any way. While Google and T-Mobile say they’re “investigating,” the evidence keeps mounting and the question looms larger: what’s really wrong with the Nexus One’s 3G? [Google Nexus One Support Forums]
Tags: 3g coverage area, All, android, anecdotes, app, area, ASU, cellphonery, Cellphones, cellular signals, conclusion, congestion, connectivity, coverage, dBm, dude, EDGE, fine, G Android, G. After, Gain, gawker, google, Guess, hardware, hardware issue, hour, house, indicator, info, issue, kind, map, matter, mdash, menu, Nexus, phone, Preferred, problem, pull, pull down menu, recording, reset, satellite, satellite map, screen, signal, signal strength, software, software bug, software feature, software issue, something, speed, speed tests, strength, support, Switched, T-Mobile, test, time, user, WCDMA, wrong
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Thou shalt not target customers with messages they don’t want.
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Thou shalt be truthful.
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Thou shalt respect your customers.
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Thou shalt make it easy for people to find you.
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Thou shalt be useful.
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Thou shalt make it easy for people to pass along.
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Thou shalt measure and optimize.
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Thou shalt listen to customers.
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Thou shalt remove any organizational barriers to speedy, collaborative innovation.
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Thou shalt not do brand-ing.
Thanks for all the retweets!
WSI_ComandixI’m not Moses, but here’s The Ten Commandments of Modern Marketing http://ow.ly/TQuh
iamdanmoriartyThis is awesome – the 10 commandments of modern marketing http://bit.ly/7l8aBw – All very true, but especially #9!
tombutlin10 Commandments of modern marketing http://bit.ly/8MNo8g by @acfou. It doesn’t get clearer than this.
SuzzicksRT @AnnaMariaVirzi: How true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027
acfouThou Shalt Not Target Customers (even with #BehavioralTargeting): Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6
matt_mcgowanRT @AnnaMariaVirzi: How true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027
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pedrogomezGreat read: 10 Commandments of Modern Marketing: http://bit.ly/6f3F5d
AnnaMariaVirziHow true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027
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fonstuinstra10 Commandments of Modern Marketing – ClickZ http://ow.ly/TOgq (h/t Jan van den Bergh)
GetPushingRT @GranerCreative: 10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing
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TemplateZonepretty solid guidelines – maybe someone should carve them into stone tablets! http://bit.ly/6f3F5d
theviragomedia10 Commandments of Modern Marketing – ClickZ http://bit.ly/7HKYGI
GreeneMarketRT @acfou: Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6
MoniqueElwellexcellent reading: Augustine Fou Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing http://htxt.it/E3ut
PeteHealyAugustine Fou’s “10 Commandments of Modern Marketing” @acfou http://j.mp/5MWrLr #in
jessweissAll communications must be relevant, respectful, etc. @sarahebourne @andylarrimore The 10 Commandments of Modern Marketing http://ow.ly/TLCI
sarahebourneTrue! RT @andylarrimore I think I will revise these slightly to the 10 Commandments of Web Content – http://ow.ly/TI0V
blakeandwhite10 Commandments of Modern Marketing – from @ClickZ. Great list, @acfou! http://bit.ly/5MWrLr
TachmanRT @PDMAffiliates 10 Modern Marketing Commandments: http://bit.ly/5MWrLr #advertising
TdF_ConsultantsRT @berteloot: 10 Commandments of Modern Marketing http://bit.ly/6f3F5d
DecorcatsRT @berteloot: 10 Commandments of Modern Marketing http://bit.ly/6f3F5d
BrandojoRT @acfou: Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6
acfouThou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6
berteloot10 Commandments of Modern Marketing http://bit.ly/6f3F5d
pamdyerColumn: Modern marketing must focus on today’s consumers http://bit.ly/8g3EGJ 10 commandments for marketing in 2010
TaiKolenkoAn awesome article on Modern Marketing! I like the comment, “the sun is setting on the era of big “push” advertising.” http://bit.ly/5MWrLr
KFinneganThe 10 Commandments of Modern Marketing – http://bit.ly/90GhVq
DistribionDMRT @AdLocal: Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027
AnteroDiasCommandments of Modern Marketing – A list of the 10 rules every marketer should follow to meet consumer needs in 2010: http://bit.ly/5MWrLr
AdLocalReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027
patriciahader#Measure and optimize on the 10 Commandments of Modern Marketing list http://bit.ly/8vQ1w6 via ClickZ
_Vanessa_V10 Commandments of Modern Marketing http://www.clickz.com/3636027
HamiltonWallaceRT @acfou: Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6
seewhatcouldbe10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis
winsell10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis
mnm8312Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027
andylarrimoreI think I will revise these slightly to the 10 Commandments of Web Content – http://ow.ly/TI0V
PedroBravoNada de hacer branding y otros 9 mandamientos de marketing moderno http://www.clickz.com/3636027
davidamoore10 Commandments of Modern Marketing – ClickZ http://bit.ly/5MWrLr
shannonholatoRT @cmo4hire: Read 10 Commandments of Modern Marketing, #10 No Brand-ing 🙂 http://www.clickz.com/3636027
everyspoon10 Commandments of Modern Marketing. Learn them. Love them. Live them. Especially #5: Thou shalt be useful. http://www.clickz.com/3636027
zapalaFZKReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027
joshua_dthou shall be useful & truthful – RT @gerardodada: Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 – all true
MMG_Works10 Commandments of Modern Marketinghttp://bit.ly/8UVG1J
gerardodadaReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 – all true
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MetaResponse10 Marketing Tips; http://bit.ly/5MWrLr
shiraadattoBrilliant as always! RT @acfou Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6
raysmannaTen Commandments to help “marketing sinners” become saints RT@acfou http://bit.ly/8U3iI6
acfouTen Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6
gmcdanielGood #marketing advice. Thanks for sharing! RT @Intouchsol: The 10 Commandments of Modern Marketing- from @ClickZ http://bit.ly/6f3F5d
ChurchChair10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis
IntouchsolThe 10 Commandments of Modern Marketing- from @ClickZ http://bit.ly/6f3F5d
delpierreReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027
AdsMitchell#Marketing | 10 Commandments of Modern Marketing http://www.clickz.com/3636027
Datadude09Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 Nothing we don’t already know but still interesting.
debbieswiderLove this from the ClickZ crew: 10 Commandments of Modern Marketing! http://bit.ly/6f3F5d
cmo4hireRead 10 Commandments of Modern Marketing, #10 No Brand-ing 🙂 http://www.clickz.com/3636027
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glenngabe10 Commandments of Modern Marketing http://bit.ly/75GhEK -great post by @acfou. I found myself nodding in agreement through most of it. 🙂
RoyMorejon10 Commandments of Modern Marketing – http://zi.ma/86997a
acfouHappy 2010! Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6
Sharon_Higbee10 Commandments of Modern Marketing http://bit.ly/6khoUG
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jenkins123110 Commandments of Modern Marketing: On the other hand Sweetriot came out of nowhere, used no paid advertising .. http://bit.ly/5yKvpX
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HartHootonMarketing and #SocialMedia tips from Augustine Fou | RT @acfou: Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6
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My main issues with the Net Promoter Score (NPS) is that it doesn’t tell me anything new, is based on flawed math, the number cannot stand alone, and is not actionable (does not tell marketers what to go do).
Read More about Net Promoter Score Challenges
Thanks for all the retweets!
ZebraBites@adamferrier Another one for the NPS collection; http://www.clickz.com/3635696 (via @jhenning and @acfou)
acfouIt’s an “it is what it is” metric (which isn’t actionable) – #netpromoterscore #netpromoter #NPS – http://bit.ly/6EYyc
spiralsThought provoking Net Promoter article http://www.clickz.com/3635696 -Good idea to use search as an indicator of customer satisfaction
VirtualMRRT @berniemalinoff: RT @JHenning @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3
seangibRT @glenngabe: What’s Wrong With the Net Promoter Score http://bit.ly/84Jh2P via @acfou on ClickZ – some interesting comments as usual w …
glenngabeWhat’s Wrong With the Net Promoter Score http://bit.ly/84Jh2P via @acfou on ClickZ – some interesting comments as usual w/Dr. Fou. 🙂
MetriclyWhat’s Wrong With the Net Promoter Score – http://bit.ly/8U3VVD
christinet6dOh snap… RT @lizapost What’s the value of the Net Promoter score? According to @acfou, not much. ‘http://bit.ly/6EYyc
lizapostWhat’s the value of the Net Promoter score? According to @acfou, not much. ‘What’s Wrong With the Net Promoter Score’http://bit.ly/6EYyc
berniemalinoffRT @JHenning @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 || healthy debate pros/cons of #NPS
contactjrFrom @acfou: What’s wrong with the Net Promoter Score? http://bit.ly/17ahJC
Noakesi@holycow RT @jonnylongden: RT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot#measure
acfouNet Promoter Score (NPS) like brand sentiment scores are oversimplified averages that are not actionable – http://bit.ly/6EYyc
ju2ltdRT @jonnylongden: RT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure
jonnylongdenRT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure #retail – why use this?
Adtraction_RAJ_What’s Wrong With the Net Promoter Score http://bit.ly/17ahJC (mmm)
KarmaMediaLabs#NetPromoterScore not all it’s cracked up to be? Decide for yourself: http://bit.ly/17ahJC
EricheadRT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure #retail – why use this?
PeteHealyNet Promoter Score = useless; replace w/ search volume. Augustine Fou @acfou http://www.clickz.com/3635696 Your thoughts? #in
helena_chariRT @mrnews: #NPS ‘tells you the obvious, isn’t predictive, doesn’t answer the “So what?” question.’ http://bit.ly/1DqmgD (via @DavidPenn …
makingcjcAn it is what it is” metric…debate on the Net Promoter score. http://www.clickz.com/3635696
DannyGavinRT @EstherSteinfeld Interesting read: “What’s Wrong with the Net Promoter Score?” @acfou says, “So many things.”http://bit.ly/1ojkfk
ZaliciousRT @kevinertell: This is an excellent article on ClickZ: What’s Wrong With the Net Promoter Score http://www.clickz.com/3635696
hellosmalldogArticle about NPS is interesting – thanks to @mjayliebs for CCing us! We’re reading it now. (via @acfou, @wimrampen)http://tr.im/Fgv3
bigmacherRT @kevinertell: This is an excellent article on ClickZ: What’s Wrong With the Net Promoter Score http://www.clickz.com/3635696
DavashRT @rj_berg: Gr8 article: problems w/Net Promoter Score (#NPS) (http://bit.ly/2h5jot ) #measure [A grad of stats 101 could see all of this]
BobbleHeadGuruRT @rj_berg: Gr8 article: problems w/Net Promoter Score (#NPS) (http://bit.ly/2h5jot ) #measure [A grad of stats 101 could see all of this]
EstherSteinfeldInteresting read: “What’s Wrong with the Net Promoter Score?” @acfou says, “So many things.” http://bit.ly/1ojkfk
kevinertellThis is an excellent article on ClickZ: What’s Wrong With the Net Promoter Score http://www.clickz.com/3635696
rj_bergGreat article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure #retail
mjayliebsRT @wimrampen: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 (cc @hellosmalldog)
jestodcWhat’s Wrong With the Net Promoter Score http://www.clickz.com/3635696
jonathanmendez“NPS is what I call an “it is what it is” metric — it tells you the obvious” http://bit.ly/6EYyc
mrnews#NPS ‘tells you the obvious, isn’t predictive, doesn’t answer the “So what?” question.’ http://bit.ly/1DqmgD (via @DavidPenn1@jhenning)
DavidPenn1RT @jhenning RT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 Maybe we need to take it less literally?
wimrampenRT @JHenning: RT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3
NicoPeruzziPhDRT @JHenning: RT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 – the emperor has no clothes…
JHenningRT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 Builds on my criticisms with some of his own.
acfouNet Promoter Score (NPS) is synonymous with “useless” (is based on bad math, is not actionable) – what say you? http://bit.ly/6EYyc
Tags: accurate indicators, acfou, acfouIt, acfouNet, adamferrier, Adtraction, Alone, Amazon, anything, apple, application, article, Augustine, berg, bergGreat, berniemalinoff, berniemalinoffRT, blog, BobbleHeadGuruRT, boots, brand, camera, cannot, CCing, challenges, chariRT, christinet, ClickZ, colleague, collection, company, customer, customer satisfaction, DannyGavinRT, DavashRT, DavidPenn, debate, debate pros, detractors, dimension, dOh, Dr. Fou, EricheadRT, EstherSteinfeld, everything, Facebook, forum, forum posts, Fou, friend, future sales, glenngabe, glenngabeWhat, gr8, grad, Great, Helena, hellosmalldogArticle, idea, indicator, industry, Insight, JHenning, jonnylongden, jonnylongdenRT, KarmaMediaLabs, kevinertell, Let, likelihood, list, lizapost, lizapostWhat, ltdRT, makingcjcAn, many things, marketers, math, measure, measurement, MetriclyWhat, metrics, mmm, Net, net promoter score, Net Promoter Score (NPS), netpromoter, NetPromoterScore, New, NPS, number, online, Paper, percent, percentage, PeteHealyNet, power, Predictive, predictive power, Product, product innovations, Promoter, promoters, pros cons, question, quick scan, quot, RAJ, Read, Read More, reading, rj berg, rt, satisfaction, scale, score, seangibRT, search, search volume, season, sentiment, service, snap, specific products, spiralsThought, stand, statuses, survey, time, use, value, VirtualMRRT, volume, Warner, way, wimrampen, word of mouth, ZaliciousRT, ZebraBites
it’s a simple matter of supply and demand. Let’s do a thought exercise.
1. eMarketer forecasts that retail e-commerce will grow roughly 10% per year for the next few years. This means that the total “pie” of people spending online will only grow by an average of 10% per year. Note that sales is (or should be) the goal of advertising. So that’s why we are looking at e-commerce sales and comparing it to online advertising because both are completed in the same medium and we can eliminate cross-media uncertainties and breakdown of tracking.
2. online advertising is still exploding with trillions of pageviews per month, thanks to social networks which throw off ungodly numbers of pageviews when people socialize with others. The Compete chart below shows the top social networks which rely on banner advertising (impression-based advertising) to make revenues. Notice that just Facebook and Myspace alone generate 115 BILLION pageviews a month. And if you consider that Facebook shows 3 ads per page, that would be 250+ BILLION impressions per month served by Facebook alone. Furthermore, the rate at which pageviews grow is 250% – 1,000% per year, depending on the site in question.
3. In the online medium, we have end-to-end tracking from the advertising (banner impression) through to the sale (e-commerce). The banner is served (impressions); a percent of users click on it to go to a site (click through rate – CTR); a percent of those make their way through the site and end up completing a purchase online (conversion rate). Those users who are looking for something and who are considering buying something will be online searching and researching. Those are the ones who are likely to click on banner ads, compared to others who are online to do something else, like write email, socialize with friends, etc. And if the purchase is their ultimate end-goal (to make a purchase) we have a farily reliable indicator of the growth in not only such interest but also the completion of the task — namely, e-commerce, which grows at 10%.
4. Now, if the number of people who will click grows that 10%, but the number of advertising impressions grows at a slow 250%, the ratio of clicks to impressions drops dramatically because the denominator is growing 25X faster than the numerator. Serving more ads simply will not get the amount of e-commerce to grow significantly faster. The point of diminishing returns has been reached and passed, so incremental ad impressions are ignored and useless. The number of people who will end up buying will not increase significantly faster. And given the tough economic climate the amount of sales may actually decline before it goes up again.
5. If we generalize this back to all retail commerce, it grows at an EVEN slower pace than ecommerce. When you compare this to the dramatic increase in ad impressions and the shift from traditional channels (TV, print, radio – whose impressions and audience sizes are dwindling) to online channels (portals, news sites, social networks – whose impressions and audience sizes are skyrocketing) again the ratio of sales to available advertising drops dramatically. This is a measure of the effectiveness of advertising (sales divided by advertising spend). It was already small — it sucked — and it will get dramatically smaller soon — it’ll suck more soon.
A way to mitigate this “sucking” is to peg advertising expenditures on a success metric which is an indicator of user intent — cost per click — versus a traditional indicator of reach and frequency — ad impressions served — which from the above is NOT an indicator of consumers’ intent to purchase. This way, advertisers only pay when someone clicks. Those “someones” click when they are looking for something and are more likely to complete a purchase than those who don’t click.
“CPC banner advertising” anyone?
Tags: ad impressions, advertising, amount, audience, average, banner, banner ads, banner advertising, banner impression, BILLION, breakdown, chart, click through rate, Compete, completion, conversion, conversion rate, cost per acquisition, cost per pageview, CPC banner advertising, cross media, CTR, demand, denominator, ecommerce, economics, eMarketer, end, exercise, exercise 1, Facebook, goal, growth, impression, impressions, indicator, intent, interest, make, matter, medium, month, myspace, notice, number, online, online marketing, page, percent, pie, purchase, question, rate, ratio, ROI, sale, simple matter, site, social networks, something, spending, supply, supply and demand, task, tracking, trillions, uncertainties, way, year
List of 2009 Superbowl spots on AdAge.com
Lift in search is a great indicator of interest. Modern consumers may be inspired by TV ads, but they usually go online to do more research for themselves, to inform their own purchase decision. The following examples show the lift in search after Superbowl commercials or for launch of products like Subway Footlongs. The use of unique, made-up words makes it easier to detect lift in search (see related post: made up words are great for tracking buzz and search volume ). There is now a correlation between offline paid advertising and online behaviors of modern consumers that can be tracked and ultimately related to sales.
What is harder to do is track lift in search from smaller TV media buys or from terms which are generic — e.g. American Express OPEN, Proctor & Gamble’s TAG (men’s deoorant), etc. And furthermore, people may or may not remember the brand name itself and may type in a more general search query — e.g. “talking baby” instead of” e-Trade” or “dancing lizards” instead of “SoBe LifeWater.” And most people usually forget to type in special URLs specified in the ads. So the opportunity is to 1) use made-up words which can be used to detect lift in search and 2) search-optimize around other more generic terms that people may search for if they remembered the ad, but did not remember the brand name itself.
key learnings include:
1. only the superbowl TV ads generates enough awareness to drive lift in search volume detectable above the noise or normal levels
2. made up words are useful in correlating paid advertising and subsequent online actions (e.g. search) because most users forget or are too lazy to type special URLs
3. is is always better to have real analytics from the site to see when paid campaigns hit; site analytics will also reveal more information about users including demographic information, what they are looking for, and even whether they “convert” to a sale or a desired action — like print off a coupon, etc.
Notice the January spikes for several of the examples below — these are their Superbowl ads in action. But also notice how sharp the spikes are — most of them go back to prior levels within 1 – 3 days (see related post: the ephemerality of the Superbowl halo )
Source: Google Insights for Search
Tags: 2009 superbowl, action, adage, advertising, American, american express, amp, analytics, article article, article id, awareness, Baby, brand, buzz, com, correlation, dancing, decision, demographic information, deoorant, digital, E-Trade, Express, footlongs, Gamble, generic terms, indicator, information, interest, launch, LifeWater, lift, list, lizards, Modern, name, noise, offline, online, OPEN, opportunity, post, print, Proctor, purchase, purchase decision, query, research, sale, search, search and tv advertising, search query, search volume, SEO, site, SoBe, Subway, superbowl, superbowl commercials, TAG, track, Trade, tv ads, tv advertising, tv media, type, URLs, use, volume
social networks – the places where people go online to socialize
social actions – the act of socializing on social networks
social intensity – the frequency and quantity of social actions; this can/should be a new KPI (key performance indicator) for marketers to assess whether digital marketing efforts are working and yielding positive results against business objectives
Tags: act, business, business objectives, digital, digital marketing, frequency, indicator, intensity, key performance indicator, KPI, kpi key performance indicator, marketers, marketing, marketing efforts, online, performance, quantity, social actions, social intensity, social marketing, social media, social networks
Google’s Nexus One support forums have been flooded with anecdotes about the phone’s poor 3G connectivity, so one user decided to follow up with some reasonably scientific tests. The conclusion? The Nexus One is kind of terrible at basic cellphonery!
