The tech world is mystified and frightened by teens. At the same time, tech companies are desperately catering to them, knowing that teens will shape the industry’s future.
Take a look at this infographic:
Teenagers are flocking to mobile services that peel away many of the features at the heart of Facebook. Like most trends in the tech industry, the fragmentation of social media has started with the youngest users and is working its way up the age chain.
Right now, cross-posting softens some! of the edges of competition. For example, your Tumblr and Pinterest updates can automatically be cross-posted to Facebook. However, given the spate of conflicts between networks recently, one shouldn’t assume cross-posting will always be allowed.
As we argue in our report, we may be witnessing is the unraveling of a unitary, centralized social media landscape, dominated by Facebook, into a set of multipolar nodes. Facebook warded off the Instagram threat by buying the company, but it won’t always be possible for the company to neutralize threats with acquisitions.
The data is compiled from over 3,000 merchants and almost half a billion transactions over four years.
It probably won’t surprise you that November offers the biggest discounts (an average of 5.99%), followed by post-holiday January (4.95%), but the calendar also warns you that March is a dismal time to shop if you’re looking for sales (2.76%).
The best days to buy are Tuesday and Thursday. Forget big savings on Sunday.
And new companies (just opened or under two years old) offer the biggest deals versus established ones. So don’t wait to shop at a new site.
Keep in mind that there are specific days and months that are best for particular shopping categories (see our best time to buy anything guide or this handy infographic). If you’re just planning your shopping in general, though, consider waiting until the days and months with the highest discounts.
If online retailers invest the time to develop a presence on Pinterest, the site can become a source of traffic that converts Web users into new customers at an incredible rate.
That’s according to data from Bloomreach, which helps online stores optimize for social and search.
Bloomreach put together a nice infographic on this topic that we have pasted below.
Even if online stores do not invest in their Pinterest presence, the conversion rate on traffic from Pinterest (1.02%) far outstrips traffic from Google Image Search (.54%) and Twitter (0%).
Pinterest traffic does not convert as well as regular Google search traffic. 1.62% of visits from Google search result in sales.
But, Bloomreach marketing boss Joelle Kaufman says that low conversion rate is mostly due to the fact that, so far, ecommerce sites are ignoring the potential of Pinterest.
She says that an online store putting “manual effort and investment” into Pinterest can get a 9% conversion rate on traffic coming from the site.
9% also beats the conversion rate on traffic from Facebook – 1.13%.
Kaufman says it takes a some amount of work for an online store to get the most out of Pinterest. She says one store that is a Bloomreach client has actually hired a full-time “pinner.”
The other important caveat: Pinterest – and all social sites – still send a very little amount of traffic to online stores.
If Pinterest can keep growing – it just hit 19 million users – it could turn into an incredibly valuable commerce engine, something Amazon, Facebook, or Google should buy.
Here’s the Bloomreach infographic:
Ladies, is that expensive Prada purse as popular as you think?
This infographic from the Digital Luxury Group shows the world’s most popular luxury handbags, based on 130 million internet searches.
See the infographic in full here.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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