initial public offering

For Advertisers And Investors, Social Network User Numbers Often Don’t Add Up

Source: http://www.readwriteweb.com/archives/can_advertisers_and_investors_trust_social_network.php

 

When does 845 million not equal 845 million?

When it’s the number of active users Facebook claims in its initial public offering filing. Last week the social networking giant amended that filing and conceded it may not be so giant. While still massive, Facebook said as many as 6% of those accounts may be fakes and another 5% may be from people who downloaded Facebook’s mobile app and have it running in the background of their device even though they no longer use the site.

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Tuesday, March 13th, 2012 news No Comments

Facebook Ad Revenue Grew 69% in

Source: http://www.marketingcharts.com/direct/facebook-ad-revenue-grew-69-in-11-20963/

Facebook advertising revenue reached $3.15 billion in 2011, representing an increase of almost 69% from $1.87 billion in 2010, and more than tripling from $764 million in 2009, according to the February 2012 prospectus it filed in conjunction with its initial public offering (IPO). The $3.15 billion in advertising revenue equaled 85% of the social network’s […]

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Monday, February 6th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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