Most Important Factor for Digital Outcomes? Senior Management Buy-In



Considering that respondents separately indicated that CEOs are taking a more active role in new digital initiatives, that’s a positive sign for future efforts.

After senior management buy-in (32%), the most commonly-cited factors of success also were managerial: internal leadership (30%); alignment between organizational structure and initiative’s goals (21%); and good management of and sufficient organizational support for the initiative (also 21%).

By contrast, the leading factors of failure (after senior management buy-in – 23%) were the lack of technology infrastructure and IT systems (22%) and quality data (21%), although the absence of internal leadership also ranked relatively highly (17%). Those results imply that not only is senior management buy-in necessary to avoid failure, but so is cooperation with the IT department. But, a recent study from Accenture suggest that such collaboration is fraught with obstacles, with 44% of CMOs surveyed saying there is no need for alignment with the CIO, indicating that there’s more work to be done on this end.

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Friday, September 6th, 2013 news No Comments

drag2share: Social Media Ownership – What Department Owns Social Media in Organizations


While Twelpforce has been a great success externally, it also gave employees a channel and an incentive to collaborate internally (in order to handle customer requests it was often necessary to gather information from other employees.)

Social Media FunctionThe initiative has led to information-sharing across Best Buy, which has helped to eliminate the practice of putting social media functions into corporate silos. The expanded communication also boosted employee morale.

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Wednesday, August 28th, 2013 news No Comments

Teachers on Pinterest initiative could make lesson planning halfway enjoyable


Teachers on Pinterest initiative could make lesson planning halfway enjoyable

Oh, education. So necessary, but so grueling. Particularly for oodles of grade-school instructors who are forced to swallow their fresh-out-of-college ambitions and fall into the system if they ever hope to level up in academia. We’ve seen glimmers of hope here and there, with certain schools getting outside of their comfort zones long enough to try new methodologies, and Pinterest’s latest project certainly holds a lot of promise. Teachers on Pinterest is a hub that showcases a variety of lesson plans and teaching tools, and through a partnership with Edutopia, it’s hoping to build out a full-bodied community for instructors. Hit up the source link below for a closer look, and remember: teachers rule.


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Tuesday, August 13th, 2013 news No Comments

White House unveils National Day of Civic Hacking to solve problems with open data


White House unveils National Day of Civic Hacking to solve problems with open data

Sure, the freshly announced National Day of Civic Hacking may sound like it’ll occupy a single square on your calendar, but the White House wants folks to get together on June 1st and 2nd to solve problems with a bit of coding and info from Uncle Sam. Government agencies including the Census Bureau, NASA and the Department of Labor are set to serve up publicly available data for developers and entrepreneurs to concoct solutions for problems affecting cities, states and the country. In addition to government support, the effort is being organized by outfits including Code for America, Random Hacks of Kindness and Eric Schmidt’s Innovation Endeavors. Currently, 27 cities have events scheduled during the weekend in question, but the initiative’s coordinators are looking to spawn even more powwows throughout the US. If you’d like to pitch in or submit ideas for challenges participants should tackle, hit the source links below.

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Via: TechCrunch

Source: White House OSTP, Hack for Change

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Wednesday, January 23rd, 2013 news No Comments

Google announces Brand Activate Initiative for online advertising, hopes to establish new standard


When Google makes a new move in advertising, people are bound to take notice, and it’s made a fairly big one today. It’s announced what it’s dubbed the Brand Activate Initiative at the Ad Age Digital Conference today, something that initially consists of two new services for advertisers: Active View and Active GRP. The latter is a so-called gross rating point metric that’s modeled to some extent on TV advertising, while Active View is something that Google hopes will become a standard for all online advertising. In short, it measures both how long an ad remains on a person’s screen and how much of it is viewed — if at least 50 percent of it is viewable for at least one second it’s counted as an viewed impression. Both of those options are rolling out today, but they’re apparently just the beginning of the broader initiative. You can see Google itself explain it in the video after the break, and on its DoubleClick blog linked below.

Continue reading Google announces Brand Activate Initiative for online advertising, hopes to establish new standard

Google announces Brand Activate Initiative for online advertising, hopes to establish new standard originally appeared on Engadget on Wed, 18 Apr 2012 13:21:00 EDT. Please see our terms for use of feeds.

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Wednesday, April 18th, 2012 news No Comments

Rice University And OpenStax Announce First Open-Source Textbooks



When we think about the distribution industry being disrupted, we tend to think about music and movies, whose physical media and vast shipment infrastructure have been rendered mostly obsolete over the last decade. To a lesser extent, we hear about print, and the effect of e-readers and web consumption on books and magazines. No one is making the change particularly gracefully, and the same can be said of the textbook business, which does millions of dollars of business every year selling incredibly expensive items to students — who likely consider them anachronisms.

Rice University, which has been pushing alternative distribution mechanisms for scholarly publications for years, has announced a new initiative, by which they hope to publish free, high-quality textbooks in core subjects like physics and biology via a non-profit publisher called OpenStax College. It’s the polar opposite of Apple’s iBooks textbooks, which, while they too help drag this dusty industry into the present, amount more to a new sales vector for the publishers than competition.

Rice and OpenStax aren’t the first people to propose open-source or free textbooks. There are collections here and there, like Flat World Knowledge and Apple’s iTunes U — but they’re decidedly short on the type of books a freshman might have to buy for their year of survey courses: Biology 1, Physics 1, Sociology 1, Psychology 1. And 11 Learning has a similar idea of collaboration producing a book, but their creation model may not be economically feasible.

And of course there are the many companies that want to remove textbooks from the equation entirely. Setting up textbook platforms on new devices like Kno and Inkling, making an environment for meta-curricular activities and non-traditional learning like Khan Academy, or virtualizing the whole education experience, something with which many universities are tinkering.

But textbooks are still big business, and their utility in the education system is difficult to argue with right now. So OpenStax splits the difference: fueled by grant money from a number of private foundations (i.e. not government grants), they’re putting together full-on textbooks, peer-reviewed, professionally laid out, and all that. These textbooks will be provided for free in file form. But supplementary materials — quizzes, videos, presentations, and the like, presumably — cost money.

It would be petty to call this a bait and switch, since the bulk of the material is being provided for free. And a savvy professor or TA can scrape quite a few supplementary materials from the web already, thanks to those post-textbook services already mentioned. Providing the meat for free and the potatoes for a price is perfectly reasonable.

What remains to be seen is the quality of the textbooks. So far OpenStax has signed up “in the low tens” of colleged and universities to use the books. Institutions probably are waiting to see how the next year or so plays out: everything is in flux and to commit to one platform over another when the true costs and benefits are still unclear would be a bad move.

OpenStax’s first textbooks, for physics and sociology, will be coming in March, with others following later in the year. A strange time to make a debut, in a way, as the school year is well underway and many intro courses won’t be offered. But it will give time for the creaking machinery of academia to notice, acknowledge, examine, and judge the OpenStax offering. It may be that they can demonstrate their agility in fixing, improving, and expanding the content on the fly, which could either impress or terrify nodding faculty members who use the same text for a decade at a time.

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Wednesday, February 8th, 2012 news No Comments

Marvell’s Classroom 3.0 includes Armada-powered SMILE Plug Computer


All together now — “Aww!” Marvell has just outed its Classroom 3.0 initiative here at CES 2012, with the star attraction being the cutie above. That’s an Armada-powered plug computer known as SMILE, hailed as the “first plug development kit designed to turn a traditional classroom into a highly interactive learning environment.” The device is capable of creating a “micro cloud” within a classroom, with the entire environment able to be controlled by the instructor. The hardware’s being launched in tandem with an expanded One Laptop Per Child partnership, with the OLPX XO 3.0 trumpeted as the perfect companion product. It’s capable of serving up to 60 clients at once, and it’s based on Arch Linux for ARM; there’s even a 5V Li-ion battery for back-up — you know, in case that rambunctious kid of yours pulls the power. It’ll be hitting kiddies and teachers alike this Spring, but there’s nary a mention of price.

Gallery: Marvell SMILE Plug Computer

Continue reading Marvell’s Classroom 3.0 includes Armada-powered SMILE Plug Comp! uter

Marvell’s Classroom 3.0 includes Armada-powered SMILE Plug Computer originally appeared on Engadget on Sun, 08 Jan 2012 18:13:00 EDT. Please see our terms for use of feeds.

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Sunday, January 8th, 2012 news No Comments

Why Job Seekers Should Worry About Their Online Reputation


If you are looking for a job or are a potential job-seeker, be very careful of what you write or share online because HR departments and recruitment professionals are scanning tweets, blog posts, photos, and other online profiles of job candidates before offering them positions.

Why Online Reputation Management is Important

Around 70% of hiring managers in in US have rejected candidate just because of their online reputation. The chart looks at the various types of online information that have led companies to reject candidates.

Why Companies Reject Candidates

Tomorrow is Data Privacy Day and this research (download PPT) was originally commissioned by Microsoft as part of the same initiative.

Other than Microsoft, Google, Intel, AT&T are also part of the Data Privacy Day group. You should also check their site as it contains some excellent resources on how companies, students and parents can better protect their online information.

Why Job Seekers Should Worry About Their Online Reputation

Originally published at Digital Inspiration by Amit Agarwal.

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Tuesday, February 2nd, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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