innovations

Consumers No Longer Associating Name Brands With Higher Quality

source: http://www.marketingcharts.com/wp/traditional/consumers-no-longer-associating-name-brands-with-higher-quality-36877/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

IntegerGroupM:A:R:C-Name-Brands-Quality-Perceptions-Sept201383% of Americans are either buying as the same amount of (48%) or more (35%) private label brands than last year, a figure which has held steady over the past couple of years, per new data from The Integer Group and M/A/R/C Research. Part of the challenge for name brands is that perceived advantages in areas traditionally considered to be their strong suits – such as innovation and quality – have eroded.

This year, just 29% of respondents said they believe name brands are better quality products. That’s down from 36% last year and 43% the year before. Private label acceptance in this area is particularly significant, as 54% of respondents cited quality as their top priority when shopping for everyday products.

Moreover, this year only a minority 45% of respondents believe that brands names offer more new products, varieties and innovations compared to store or private label brands. In 2010, a majority 56% felt that way.

Last year, a study by Ipsos found 7 in 10 consumers agreeing that store brands were either better than or about the same as national brands in terms of offering high-quality products. Similarly, most respondents at the time said that store brands were on equal or better footing when it came to offering products they trust (78%) and offering innovative products (67%).

Tags: , , , , , , , , , , , , , , , , ,

Tuesday, September 24th, 2013 news No Comments

drag2share: Beyond Pinterest: The Best Of Other Social Commerce Business Models

source: http://feedproxy.google.com/~r/businessinsider/~3/ck4IGt6CYgY/social-commerce-photo-apps-2013-8

bii social commerce revenue

Social commerce is still a young category, with room for new formats and innovations that might bring the worlds of social media and e-commerce into closer synergy. Facebook and Pinterest may be the biggest players in social media – but they don’t own the social commerce space.

Other players, from daily deals site Groupon to Chinese e-commerce giant Alibaba, have also tried to leverage social ingredients to boost retail sales, drive user engagement, and build brand loyalty.

In a recent report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and examine the e-commerce conversion and order value gap.

Tags: , , , , , , , , , , , ,

Friday, August 23rd, 2013 news No Comments

drag2share: The Best Of The Rest In Social Commerce: Daily Deals, Shoppable Photo Apps, And More

source: http://feedproxy.google.com/~r/businessinsider/~3/ao0J30HfwTs/social-commerce-daily-deals-photo-apps-2013-6

The Best Of The Rest In Social Commerce: Daily Deals, Shoppable Photo Apps, And More

Jun 3, 2013

bii social commerce revenue

Facebook and Pinterest may be the biggest players in social media – but they don’t own the social commerce space. Social commerce is still a young category, with room for new formats and innovations that might bring the worlds of social media and e-commerce into closer synergy.

Other players, from daily deals site Groupon to Chinese e-commerce giant Alibaba, have also tried to leverage social ingredients to boost retail sales, drive user engagement, and build brand loyalty.

In a new report from BI Intelligence, we look at succe! ssful&nb sp;examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and examine the e-commerce conversion and order value gap.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , ,

Monday, June 3rd, 2013 news No Comments

More and more tools to block ads and other “distractions”

As more and more users adopt tools to de-clutter web pages and remove all distractions (such as ads) the effectiveness of display ads will continue to decline, despite innovations and advancements in targeting technologies.

Source: http://lifehacker.com/5568752/add-safari-reader+like-powers-to-firefox-and-chrome

Add Safari Reader-Like Powers to Firefox and ChromeThe Safari 5 feature that’s caught the web’s attention is the Reader button, which strips down articles and blog posts into an ad-free, highly readable format. Two add-ons for Firefox and Chrome do a good job of recreating that convenience.

Add Safari Reader-Like Powers to Firefox and ChromeIf you missed our round-up of what’s new in Safari 5, the short explanation of Reader is that, while many bookmarklets have come along to offer a simplified, less-cluttered reading experience, Safari is the first major browser to go ahead and offer that kind of feature by default, as an address bar button. If you’re a fan of bookmarklets, and your bookmarks aren’t too cluttered to lose them in, we recommend the tools from arc90′s Readability, the Instapaper Text bookmarklet, and the Readable app for highly customized formatting.

But maybe you want your Firefox or Chrome rig to offer that kind of button-click functionality. You’re in luck. First off, here’s the Top 10 feature we’ll try our reading tools out on—click the image for a larger view:

Add Safari Reader-Like Powers to Firefox and Chrome

Now here are two add-ons for Firefox and Chrome, and a look at how they do at getting all minimalist with the text and pics. Click any of the images below, too, for a larger view

Readability (Firefox)

Add Safari Reader-Like Powers to Firefox and Chrome
Baris Derin rolled the Readability bookmarklet into a full-fledged add-on for Firefox, but also added in a pretty neat auto-scrolling feature for the true lean-back-and-read experience. Readability tends to keep more of the text and formatting in and around the page, but strips out all the marketing and navigation material. It places an “R” button in the lower-right status area of Firefox, which isn’t the most convenient spot for our use, but some may prefer having it hidden away until needed. Notice the transparent icons, too, that provide printing, email, and refresh functions for live-updating posts.

iReader (Chrome)

Add Safari Reader-Like Powers to Firefox and ChromeMhd Hejazi’s iReader is directly inspired by Safari’s Reader function, offering the same kind of pop-out white box that darkens the rest of the page, a button right in the address bar, and very, very minimal decoration—as you can see, it pared down our Top 10 feature quite a bit. There are also keyboard shortcuts for Windows and Mac to activate iReader, and options to change the background opacity, font and formatting, and add a “Send with Gmail” link to your articles. Neat stuff.


Both add-ons are free downloads. Know of another reading/simplifying extension that gets the job done? Tell us about it in the comments. Thanks to emmikkelsen for the inspiration!

Readability [Add-ons for Firefox]
iReader [Google Chrome extension gallery]

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, June 21st, 2010 news No Comments

Google’s New Indexing System Is Fully Caffeinated

Source: http://gizmodo.com/5559015/googles-new-indexing-system-is-fully-caffeinated

Google's New Indexing System Is Fully CaffeinatedGoogle’s latest web indexing system, the tool that pre-scans the entire web to have a ready answer to your search query, promises “50 percent fresher results for web searches.” It’s called Caffeine. And it comes with staggering Google search stats.

The main difference with Caffeine is that, rather than search one entire group of sites (represented in that lead graphic as a layer), then another, less prioritized group of sites, then yet another less prioritized group of sites, everything with the Caffeine algorithm is pretty much indexed constantly. Teased for several months now, Caffeine is the sort of update Google needs to follow the pace of searching services like Twitter. And indeed, Google will need to maintain/continue such innovations to keep up—our world is translated from analog to digital in more, quicker ways every day.

So now for those wicked Google stats:

• Every second Caffeine processes hundreds of thousands of pages in parallel.
• If this were a pile of paper it would grow three miles taller every second
• Caffeine takes up nearly 100 million gigabytes of storage in one database
• Caffeine adds new information at a rate of hundreds of thousands of gigabytes per day.
• You would need 625,000 of the largest iPods to store that much information
• If these iPods were stacked end-to-end they would go for more than 40 miles.

[Google]

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wednesday, June 9th, 2010 digital 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing