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4 in 10 Millennials Interested in Co-Creating Products With Brands

Source: http://www.marketingcharts.com/wp/direct/4-in-10-millennials-interested-in-co-creating-products-with-brands-25259/

Research from Cognizant has shown that companies that involve direct customer input in their innovation processes report higher satisfaction with a variety of innovation areas than those who don’t. For brands looking to go that route, Millennials may prove a willing source of ideas. According to new survey results from Edelman Berland and Edelman 8095, [...]

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Sunday, December 9th, 2012 news No Comments

SOPA and PIPA Have Been Pulled (For Now) [Sopa]

Source: http://lifehacker.com/5877993/sopa-and-pipa-have-been-pulled-for-now

SOPA and PIPA Have Been Pulled (For Now)After Wednesday’s all-day protest of SOPA and PIPA, the bills that want to censor your internet, both bills have been shelved for further consideration, and will not be voted on as scheduled. Rep. Lamar Smith, the sponsor of SOPA, said he’s still committed to fighting piracy, but that this legislation isn’t the way to do it:

I have heard from the critics and I take seriously their concerns regarding proposed legislation to address the problem of online piracy. It is clear that we need to revisit the approach on how best to address the problem of foreign thieves that steal and sell American inventions and products.

The Committee will continue work with copyright owners, Internet companies, financial institutions to develop proposals that combat online piracy and protect America’s intellectual property. We welcome input from all organizations and individuals who have an honest difference of opinion about how best to address this widespread problem. The Committee remains committed to finding a solution to the problem of online piracy that protects American intellectual property and innovation.

We’re hesitant to say the bill is “dead”, but after the events of this week it’s unlikely we’ll see SOPA and PIPA come to a vote in their current form. This probably isn’t the last we’ve seen of anti-piracy legislation, of course, and future bills could be just as dangerous. There are still things you can do to help, and while this is a victory, it isn’t a permanent one, so we wouldn’t get too comfortable just yet. Hit the link to read more.

Photo by Aspect3D (Shutterstock).

Statement from Chairman Smith on Senate Delay of Vote on PROTECT IP Act | US House of Representatives Committee on the Judiciary via Ars Technica


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Sunday, January 22nd, 2012 news No Comments

Why your brand MUST have a presence on social networks

At first glance, I said false when I read “Brand Presence on Social Networks Trusted Almost As Much As Peer Advice” — but when I looked more closely, it read “most credible source for information about a brand.”  This is significant because a “brand itself” SHOULD be the most credible source of accurate and up-to-date information. Even consumers are not always the best source or always have the latest information. And further notice that “a marketer” is next to the last on the bottom. Consumers want accurate and up to date info but they do not want to be sold to.

Consumers are good for “subjective” input on the quality and value of a brand’s products or services. A brand must be responsible for the accuracy of its own objective information. Formerly a brand’s own website was the best place to house objective information such as technical specs, nutrition information, etc. While third party sites like reviews sites are the best place to house subjective information like customer reviews, etc. Today, since most customers frequent social networks and seldom visit brand’s websites (they never did much anyway) the place to put objective information is on brand pages on social networks. Note that this does not mean a marketing page designed to “sell.” It means place “credible information about a brand.”

Brands Vie for Credibility on Social Networks

APRIL 2, 2010

Asked what source was most believable when it came to information found about brands on social networking sites, Internet users were most likely to favor their peers. But “the brand itself” came in a close second, far ahead of journalists, considered traditionally to be an objective source. Notably, users were much less trusting of marketers—a separate response from brands—and didn’t put much faith in a brand’s competitors either.

source: http://www.emarketer.com/Article.aspx?R=1007608

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Monday, April 5th, 2010 Branding, social networks 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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