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drag2share: Yelp’s Local-Mobile Success Shows How Consumers Are Using Mobile To Drive Local Purchases

source: http://feedproxy.google.com/~r/businessinsider/~3/OfBUn8s2Q9A/yelp-and-its-local-mobile-strategy-2013-9

bii_YelpMobile_cotdYelp has become the bellwether for a location-based service, as well as the huge opportunity in local-mobile marketing.

It’s also often mentioned in connection with social-local-mobile strategies, sometimes known as SoLoMo.

Consumers also use the Yelp app as an integral step in the local purchase cycle. 93% of U.S. Yelp users in a recent Nielsen study said they at least occasionally make a purchase from a local business after using Yelp.

At BI IntelligenceBusiness Insider’s paid subscription service, we recently analyzed over 20 datasets culled from a variety of sources to probe the viability of mobile and social media as loca! l commer ce and retail-drivers. We published our insights in two recent reports, “A Guide to Local-Mobile Marketing: The Best Strategies And Tactics For Leveraging Local Data,” and “How Location-Based Data Is Transforming The Entire Mobile Industry.”

Subscribers also gain access to over 100 in-depth reports and hundreds of charts and datasets on mobile, social, and their impact across industries, including retail.

Local-mobile strategies are certainly working for Yelp, and the businesses that advertise on Yelp’s app and mobile site. Local advertisements on mobile devices constituted 40% of Yelp’s overall local ad inventory in the last quarter for which data’s available. That’s up from 25% just two quarters ago.

In the same period, Yelp’s mobile user base climbed to 10.4 million. Yelp is now in fierce competition with Google’s local services, as well as FourSquare, which is trying to become a local recommendations engine.

Here’s a look at growth in Yelp’s local advertising share, charted against the growth in revenue from local advertising.

bii_YelpAds

Yelp’s mobile app users are engaged through local discovery and the ability to make on-the-! go reser vations and appointments. Some might even write reviews on their handheld devices. Yelp can harvest all that relevant user information while also pinpointing a user’s whereabouts.

As is the case with Google, the influx of mobile app users —  and the increase in local ad inventory on mobile  — have inflated Yelp’s overall local ad revenue.


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Tuesday, September 3rd, 2013 news No Comments

Who’s Active On Which Social Network At What Time Of Day

Source:  Business Insider June 2013

Every day, 40% of the world’s 7 billion people uses social media. However, each social network attracts the bulk of its users on different days, at different times. Find out when you should be targeting your customers.

BII Saxum_SocialMediaDay_Infographic Blog

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Tuesday, July 2nd, 2013 news No Comments

drag2share: What Impact Does It Have When A Friend Likes Something On Facebook?

source: http://feedproxy.google.com/~r/businessinsider/~3/IHzZOHJGZzQ/facebook-likes-have-little-impact-2013-6

Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.

 


BII AdobeClickHereLikeBrandsStudy: 35% Of Social Network Users Do Nothing When Their Friends “Like” A Brand (AllFacebook)
57% of social media users in the U.S. have liked their favorite brands, but 35% of users said there is no impact on them when their friends like a brand, according to a new global study by Adobe. Moreover, when asked why a user liked a brand, the most common answer, at 53%, was that they already regularly buy tha! t brand’ s products or services. In other words, many are not new customers or audiences for the brands.


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Thursday, June 13th, 2013 news No Comments

drag2share: MOBILE INSIGHTS: Android Tablets Overtake The iPad In Shipments Last Quarter

source: http://feedproxy.google.com/~r/businessinsider/~3/lzvFAUwmjwQ/android-tablets-overtake-the-ipad-2013-5

MOBILE INSIGHTS: Android Tablets Overtake The iPad In Shipments Last Quarter

May 2, 2013

Mobile Insights is a daily newsletter from BI Intelligence that collects and delivers the top mobile industry news. It is delivered first thing every morning exclusively to BI Intelligence subscribers.


Android Sees More Tablet Shipments In First Quarter Than Apple (Business Insider)
IDC’s latest data on tablet shipments confirms the trend we’ve been following: the steady gains of Android tablets around the world. Taken together, Android tablet manufacturers shipped more tablets than Apple in the first quarter of 2013. Apple was still the largest single manufacturer, with Samsung in second place. Microsoft shipped a respectable 900,000 tablets. A contrarian take: Greg Sterling of Opus Research points out that iPads still account for over 80% of actual usage — globally and in the U.S. — as measured by Web traffic. Read >

screen shot 2013 05 01 at 3.20.10 pm 1

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Thursday, May 2nd, 2013 news No Comments

LinkedIn’s Ultimate Plan Is To ‘Map Out The Underpinnings Of The Global Economy’

Source: http://www.businessinsider.com/future-of-linkedin-video-2012-11

LinkedIn has come along way from being just an online resume tool or a social network, with its news updates and discussion features.

At our IGNITION conference this week, we heard about the company’s most ambitious plans yet from its CEO Jeff Weiner

LinkedIn wants to become a sort of an economic tool that will be able to “map out the underpinnings of the global economy.”

“Imagine a digital representation of every economic opportunity in the world — temporary or full-time jobs,” Weiner told Business Insider editor-in-chief Henry Blodget. “Imagine all the skills required to obtain those roles would be digitally represented.”

Find out what LinkedIn may be capable of in the future below:

 

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Produced by Business Insider Video

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Thursday, November 29th, 2012 news No Comments

RIM Just Lost Another BlackBerry Customer

Source: http://www.businessinsider.com/rim-blackberry-mark-pincus-2012-11

BlackBerry Jessie J

How did Zynga get so far behind in mobile?

Here’s one clue, from the Wall Street Journal’s report on CEO Mark Pincus’s troubled turnaround effort.

Until earlier this year, Pincus used a BlackBerry as his primary phone. He switched to the iPhone because that’s the primary phone that Zynga’s mobile users play its games on. (Zynga doesn’t make BlackBerry games.)

When Marissa Mayer took over as CEO of Yahoo, one of the first things she did was nix BlackBerrys as corporate devices. She got employees their choice of iPhones, Android phones, or Windows phones instead.

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Thursday, November 15th, 2012 news No Comments

Samsung Is The World’s Largest Smartphone Manufacturer By A Long Shot

Source: http://www.businessinsider.com/chart-of-the-day-smartphone-shipments-2012-11

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

In the case of smartphone makers, a rising tide does not lift all boats equally.

According to estimates from Canaccord Genuity, Samsung has shot further ahead of the pack as the world’s largest smartphone manufacturer, shipping 56.3 million units in the third quarter. 

Apple is in an increasingly distant, but still formidable, second place.

Apple’s consolation is that it still takes a larger share of industry profits, despite shipping approximately half as many units as Samsung. 

The rest of the industry is grouped around five to nine million quarterly smartphone shipments.

One notable exception is Nokia, which only sold 2.9 million Windows-powered Lumia phones in the quarter. Lumia sales were ravaged after Microsoft announced that current Lumia owners would not get a full upgrade to Windows Phone 8. With Windows Phone 8 now launched, Nokia needs to see significant growth in sales if the one-time large! st manuf acturer of smartphones is to halt its tailspin.

Two other manufacturers to watch are Chinese up-and-comers Huawei and ZTE, which have catapulted from nowhere to 7.6 and 6.8 million smartphone shipments last quarter, respectively. The companies specialize in low-cost smartphones and could make a huge splash in the market with the heft of the Chinese government’s support. Those close ties, however, have drawn scrutiny from regulators in some markets.

chart of the day, global smartphone shipments, nov 2012

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Friday, November 2nd, 2012 news No Comments

You Have To Check Out These Gorgeous Pictures Of Apple’s Ridiculously Thin New iMac (AAPL)

Source: http://www.businessinsider.com/new-imac-photos-2012-10

imac thin new

Today Apple revealed it’s next-generation iMac.

The new all-in-one desktop PC has been completely redesigned.

Now the computer features an extremely thin, tear drop design and takes advantage of a new fusion hard drive, which combines traditional spinning hard drives with solid state drives.

The next-gen iMac comes in two sizes, 21.5-inches and 27-inches.

The 21.5-inch ships in November and starts at $1299 and the 27-inch ships in December and starts at $17.99.

Keep reading for more info about the iMac.

The new iMac takes up to 40% less volume.

The desktop all-in-one comes in two different sizes, 21.5-inch, and 27-inch.

It is fully optimized for Apple’s new operating system, Mountain Lion.

See the rest of the story at Business Insider

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Tuesday, October 23rd, 2012 news No Comments

Here’s How The Deadliest US Outbreak Of Foodborne Disease In Nearly 100 Years Spread

Source: http://feedproxy.google.com/~r/businessinsider/~3/YzGTsf-e6Rs/heres-how-the-deadliest-us-outbreak-of-foodborne-disease-in-nearly-100-years-spread-2012-10

Bloomberg Markets has released a bombshell report today that looks at how the FDA has slowly been phazed out of US food safety inspections, and replaced with for-profit inspection companies.

These for-profit inspection companies conduct food safety inspections with no rules or government oversight. This has resulted in sometimes dangerous lapses in food safety.

One example of this was an outbreak in 2011 that centered around a melon farm audited by a for-profit inspection company. This graphic, used with permission from Bloomberg Markets, shows you exactly how the outbreak spread.

Melon Outbreak

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Thursday, October 11th, 2012 news No Comments

A Ford Executive Says Oracle Sent Him A Letter Trashing Salesforce.com (F, ORCL, CRM)

Source: http://feedproxy.google.com/~r/businessinsider/~3/4MXoBh5gEck/ford-scott-monty-oracle-salesforce-com-2012-10

Scott Monty, Ford

Scott Monty, the top social-media executive at Ford, said that he got two letters from Oracle trashing enterprise-software archrival Salesforce.com.

He posted one of the letters, which appeared to be mailed from Oracle’s Troy, Mich. office, on Facebook.

The unsigned missive contained printouts of news stories about Salesforce.com outages; a quote from Salesforce.com CEO Marc Benioff about the demise of the American car industry; and a report on the background of Patrick Pelata, a recently hired Salesforce executive.

Monty claimed the letter he posted was the second one he’d received.

Oracle PR reps told ZDNet the company was investigating the incident. An Oracle spokesperson contacted by Business Insider declined to comment.

We asked Salesforce.com for more information and we’ll update if we hear back.

Here’s the envelope the letter was mailed in and one of the pages, via Monty’s Facebook page:

Oracle letter to Ford

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Thursday, October 11th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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