drag2share: Mobile Ad Prices Climb Despite Higher Supply


Mobile Ad Prices Climb Despite Higher Supply (MoPub)
Advertising exchange platform MoPub surveyed their 500 million monthly active users to provide insight on mobile ad buying trends during Q2 2013. They found the effective cost per impression (eCPM) on their platform rose 25% to $1.01. Effective cost-per-click (eCPC) also increased over the quarter to $0.09, which is up 10% from last quarter. They also claim prices being driven up despite a a growing ad inventory. Read >


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Monday, July 29th, 2013 news No Comments

Cost Drives Cord-Cutting; Content Dulls The Knife


pivot-Attitudes-to-Pay-TV-Subscriptions-June2013A recent study [pdf] commissioned by pivot concerning Millennial’s consumption of TV content suggests that viewers stick with pay-TV or considering returning to a subscription because of an affinity for their favorite shows, while cost is a major driver of cord-cutting intent. The study, conducted by Beagle Insight and Miner & Co. Studio looked at 4 segments of TV viewers whose attitudes could signal future trends in pay-TV subscription intent.

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Wednesday, June 26th, 2013 news No Comments

Pinterest unveils web analytics, offers insight into visitor pinning behavior


Pinterest unveils web analytics tool, offers insight into pinning behavior

If you’ve wanted to know just which adorable puppy picture on your website got the most pins on Pinterest, you’re in luck. The internet pinboard folks just unveiled a new web analytics tool for businesses and site owners that’ll track which content receives the most attention in terms of clicks, pins and repins, and how recently those items were selected. Verify your website with Pinterest, and you’ll be able to check out your visitors’ pinning behavior starting today. Hmm, maybe now we’ll get to see which one of our editors is the most popular.

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Via: LA Times

Source: Pinterest blog

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Wednesday, March 13th, 2013 news No Comments

NYC awards six Reinvent Payphones finalists, asks public to select favorite via Facebook


The payphone. Despite how connected our world has gotten in the last decade or so, the majority of the 11,000 payphones in NYC stem from a 1999 contract. Due to expire and renew in October 2014, the city’s Department of Information Technology and Telecommunications (DoITT) has been actively figuring out how and what type of modern solution it wants to replace roughly all 11,000 of them with. You’ve heard about a small number being retrofitted with WiFi hotspots and SmartScreen information portals, but those have essentially been tests.

Last night at Quirky’s offices, the city picked out finalists for five categories that could possibly help “Reinvent Payphones” here in the Big Apple: “connectivity, creativity, visual design, functionality and community impact.” Well over 120 entries were submitted since this design challenge kicked off last December at the NY Tech Meetup, with a total of 11 semifinalists having gotten the chance to present their ideas last night for judging. As it turns out, there was a tie for community impact, leaving six finalists overall. Better yet, out of those six, the public can take to Facebook from now until March 14th to select a “popular vote” winner. Curious for more insight? We got to chat with the city’s Director of External Affairs at the Department of Information, Nicholas Sbordone, about the project and he talked about how it went down and what it means for the future of payphones in NYC.

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Source: Reinvent Payphones (Facebook Popular Vote), Reinvent Payphones Design Challenge, NYC Digital

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Thursday, March 7th, 2013 news No Comments

Netflix Encodes Every Movie 120 Different Ways


The problem with streaming video to different devices—computers, tablets, phones, and whatever else—is that they all demand subtly different streams if they’re to look their best. If you’re Netflix, which streams to 900 different types of device, that leaves you with some work to do.

According to Netflix, it has to encode each and every movie it offers in 120 different ways. Add to that the crowd sourcing of subtitles, global variation in titles and formats, and an armful of other problems, and the work Netflix has to go to makes $8 a month seem even better value. The video above was used at a Netflix recruitment fair—but gives a decent insight into how its video wends its way from Hollywood to your tablet. [GigaOm]

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Wednesday, December 19th, 2012 news No Comments

Soda vs Pop Visualized


Soda Versus Pop, VisualizedThe route to answering the big questions these days—like, soda or pop?—is to grab a bunch of data from Twitter and analyze it. Which is exactly what Edwin Chen, a data scientist at Twitter, decided to do.

In the map above (click for a larger image) blue is soda, green pop and red coke. Chen explains how he went about the task:

To make this map, I sampled geo-tagged tweets containing the words “soda”, “pop”, or “coke”, performed some state-of-the-art NLP technology to ensure the tweets were soft drink related (e.g., the tweets had to contain “drink soda” or “drink a pop”), and filtered out coke tweets that were specifically about the Coke brand (e.g., Coke Zero).

Perhaps unsurprisingly, the word “soda” is dominant on the coasts, “pop” in the midwest, and “coke” in the southeast. What’s interesting around the world map, however, is seeing that outside the US—particularly in Europe—the word “coke” has penetrated culture in a way that the words “pop” and “soda” haven’t. While that not only shows consumerism is alive and well, it’s also a nice little reminder of the power of Twitter data to not only provide hard numbers, but cultural insight, too. [Edwin Chen via Flowing Data]

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Monday, July 9th, 2012 digital No Comments

Google Completely Dominates Mobile Search

Google has effectively monopolized the mobile search market. Google’s mobile search market share was 96.9 percent in May, according to Global StatCounter. For comparison, Google’s U.S. desktop search share was 66.7 percent last month, according to comScore (and probably even higher overseas).

Given that Google is the default search engine on iOS and Android—which represent around 80 percent of the global smartphone market—its dominance is not surprising, but it also provides some insight into the mobile ad market.

The majority of mobile ad revenues come from search, which is really just an extension of the desktop. Many assume that mobile will be a huge new revenue stream for companies like Google, but advertisers may just be shifting their resources to meet changing consumer behaviors.

Mobile Search Market Share


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Friday, June 15th, 2012 news No Comments

13 Amazing Facts About Smartphone Use Around The World


China smartphone platform market shareBusiness Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Google has been collecting tons of data about smartphone usage around the world, and today it updated that data on its Our Mobile Planet web site.

The site lets you dig down and find statistics on just about any aspect of smartphone usage, from apps to platforms, in 40 countries. You can also segment the results by age and gender.

Here are x of the most surprising and interesting facts we dug up:

  • Android is most popular in Japan, with 55% of respondents using it, versus 39% for iOS. Android is also number one in a few other countries, including New Zealand (41%), the US (40%), and China (38%), but it does not dominate in any other surveyed country except Argentina (33%, vs 18% for number-two Blackberry).
  • iOS is farthest ahead in Switzerland, with 52% usage vs. 23% for Android. Other countries where iOS is way ahead include Australia (49% vs 25% Android), Canada (45% vs 23% Android and 23% Blackberry), and France (43% vs 25% Android).
  • In Egypt, Windows Mobile is way more popular than the iPhone. 13% of survey respondents use the Microsoft smartphone platform, behind Symbian (19%) and Android (14%). iOS was way down at 4%.
  • In the United Arab Emirates, the Blackberry rules with 42%. iOS was a distant second at 25%.
  • More than half (52%) Chinese respondents said they use a smartphone because they can use it “without being seen easily.” That was also a big driver in Egypt (43%), Mexico (41%) and Brazil (39%).
  • Japanese users had the most apps on average, with 41. Saudi Arabia was second with 36.
  • Mobile social networking is biggest in Mexico and Argentina, where 74% and 73% of users visit a social network daily.
  • But mobile-social is weak in Japan where 34% of users never visit a social network on their phone. 
  • Watching video is most popular in Saudi Arabia, with 59% of respondents doing it daily. Number-two is Egypt, with 41%.
  • They’re really good at ignoring ads in the U.K. 50% of respondents said they noticed ads “never” (16%) or “rarely” (34%).
  • Chinese users shop from their phones. 59% of Chinese users did this, compared with only 41% in second-place Egypt.
  • Chinese users also love to write reviews. 41% of them wrote a review of a local business after looking it up on their smartphone. Number two, Japan, was way behind, with only 24% of respondents doing this.
  • North Americans use their phones to search for restaurants and bars. Exactly 50% of respondents in both the U.S. and Canadian respondents said they used their phone to search for grub or drinks.

There’s plenty more where that came from — dig in yourself.












Today’s update comes from new surveys conducted during Q1 in 26 of those countries. Google hired Ipsos MediaCT to ask questions of more than 1,000 smartphone Internet users between the ages of 18 and 64, and then weighted the results by population.

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Tuesday, May 15th, 2012 news No Comments

Google’s CPC Growth Slumps


Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Google released solid financial results last week, meeting expectations on revenue and beating street consensus on the bottom line. However, tucked away in the earnings call was a troubling statistic: cost-per-click growth slumped 12 percent year-over-year. This follows an 8 percent drop in CPC in the prior quarter.

The drop is probably the result of a surge in mobile search queries with the growth of smartphones and tablets. While Google reportedly has an ~90 percent share of the mobile search market, mobile CPC is much lower. Conventional wisdom holds that they will eventually catch up, but we argue in a new note that this is not necessarily the case.

This is because Google’s revenue is determined by advertisers’ ROI, not the number of clicks on search ads. In other words, unless consumers start purchasing more goods because of their mobile devices, CPCs won’t rise.

Click here to read our note on Google’s quarterly results →

Google CPC Growth

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Monday, April 16th, 2012 news No Comments

Healthcare Is The Hottest Sector For Startup Funding


Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Healthcare took the largest percentage share of angel funding last year with 33.8 percent of funding dollars, according to a new report by Silicon Valley Bank. The internet, broadly defined, had the second largest share with 27.2 percent of funding dollars. However, as a percentage of deals completed, the Internet led with 33.8 percent followed by healthcare with 24.1 percent

There are several takeaways from the findings:

  • Many people (including some very influential investors) vew healthcare as a staid industry ripe for disruption;
  • Generally speaking, it costs more money to get a healthcare company off the ground than a web startup;
  • Early stage investors are very bullish: the median angel round was up 40 percent from 2010.

Click here to read our note on how the way companies are getting financed is completely changing →

Angel Funding By Sector

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Tuesday, March 27th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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