insights

drag2share: CHART: Pinterest Has Exploded As An E-Commerce Player, Driving Nearly One-Fourth Of Social Commerce

source: http://feedproxy.google.com/~r/businessinsider/~3/ZObRfqdNFUY/twitter-and-pinterest-in-social-commerce-2013-9

It wasn’t so long ago that Twitter was thought to be a non-starter for retail, and many suspected Pinterest might not drive enough volume, but recent data has shown that they’re both driving significant e-commerce traffic.

During the second quarter of this year, Pinterest accounted for 23% of social-generated e-commerce sales and Twitter 22%. Facebook’s share was slightly higher, at 28%.

But a year ago the space looked extremely different. Pinterest was a blip, and accounted for just 2% of social commerce. Facebook dominated with a whopping 55% of social-mediated e-commerce sales.

At BI Intelligence, Business Insider’s paid subscription service, we recently analyzed over 15 datasets culled from a variety of sources to probe the viability of social media as a commerce and retail-driver. We published our insights in a recent report, “The New Art Of Social Commerce: How Brands And Retailers Are ! Converti ng Tweets, Pins, And Likes Into Sales.”

Subscribers also gain access to over 100 in-depth reports and hundreds of charts and datasets on mobile, social, and their impact across industries, including retail.

BII social commerce sales

This data was provided by AddShoppers, which relies on tracking code embedded on thousands of retailers’ websites worldwide to determine whether sales revenue can be attributed to a referral from a social media site.

In the grand scheme of things, social still represents a small source of direct e-commerce traffic. However, we know that social does play a very important role in multi-touch attribution, as 74% of consumers rely on social networks to guide their purchases, according to Gartner.


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Wednesday, September 4th, 2013 news No Comments

drag2share: Smartphones Finally Outsold “Dumb” Phones

source: http://feedproxy.google.com/~r/businessinsider/~3/5ppgC5v_QL4/mobile-insights-smartphones-finally-outsold-dumb-phones-2013-8

Samsung Galaxy S4

Smartphone Sales Exceeded Feature Phone Sales For The First Time (Gartner)
New Data From Gartner shows smartphone sales grew 46% during the second quarter of 2013 to 225 million units. That was good enough for a 51.8% share of total mobile handset sales for the quarter, marking the first time that smartphones outsold feature phones and all other mobile handsets


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Thursday, August 15th, 2013 news No Comments

What Are Consumers Buying on Their Smartphones and Tablets?

source: http://www.marketingcharts.com/wp/topics/e-commerce/what-are-consumers-buying-on-their-smartphones-and-tablets-35805/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

comScore-Types-Good-Services-Purchased-on-Mobile-Devices-Aug2013Mobile commerce sales are on the rise, and mobile owners spent $4.7 billion on retail goods during the second quarter, according to recent figures from comScore. While various studies (such as this one) have given some insights into the top purchase categories, new research from comScore, contained in a new Millennia Media study [download page], sheds more light on the top goods and services purchased on mobile devices.

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Wednesday, August 14th, 2013 news No Comments

drag2share: Forrester – $2.1 Trillion IT Spending In 2013

source: http://feedproxy.google.com/~r/businessinsider/~3/VIxAJRCxaro/mobile-insights-enterprises-will-spend-21-billion-on-tablets-this-year-2013-7

Forrester: $2.1 Trillion IT Spending In 2013 (TechCrunch)
The research firm forecasts that $21 billion will be spent on tablets by businesses and governments this year, 15% of what they will spend on PCs. Read >

IT wheel


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Wednesday, July 17th, 2013 news No Comments

54% of Online Ads Aren’t Viewed – comScore

source: http://www.marketingcharts.com/wp/topics/integrated-cross-media-convergence/54-of-online-ads-arent-viewed-30271/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

by MarketingCharts staff

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Thursday, June 13th, 2013 news No Comments

drag2share: What Impact Does It Have When A Friend Likes Something On Facebook?

source: http://feedproxy.google.com/~r/businessinsider/~3/IHzZOHJGZzQ/facebook-likes-have-little-impact-2013-6

Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.

 


BII AdobeClickHereLikeBrandsStudy: 35% Of Social Network Users Do Nothing When Their Friends “Like” A Brand (AllFacebook)
57% of social media users in the U.S. have liked their favorite brands, but 35% of users said there is no impact on them when their friends like a brand, according to a new global study by Adobe. Moreover, when asked why a user liked a brand, the most common answer, at 53%, was that they already regularly buy tha! t brand’ s products or services. In other words, many are not new customers or audiences for the brands.


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Thursday, June 13th, 2013 news No Comments

drag2share: Negative Buzz On Social Media Can Cause Sales To Plummet

source: http://feedproxy.google.com/~r/businessinsider/~3/HrA-7wV6Cpk/negative-social-media-sentiment-hurts-sales-2013-6

McKinsey: Negative Social Media Buzz Can Affect Sales (AdAge)
The consulting firm McKinsey & Co. discovered that bad buzz for an unnamed telecom client hurt sales by 8%. Initially the firm couldn’t find any correlation between social media buzz and sales when analyzing overall data changes, or by applying an algorithm to define sentiment. However, when the firm “hand tabulated” sentiment in social media comments — in other words, once humans read through social media comments — the insights surfaced


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Wednesday, June 12th, 2013 news No Comments

News Reading Shifts To Tablets

Source: http://www.businessinsider.com/news-reading-moves-to-tablets-2013-6

Mobile Insights is a daily newsletter from BI Intelligence that collects and delivers the top mobile industry news. It is delivered first thing every morning exclusively to BI Intelligence subscribers.


nook tablet new york times appNews Readers Spend As Much Time on Tablets as Print (Journalism.co.uk)
Consumers in the U.S., Germany, and France are spending as much time reading news on tablets as they are reading printed newspapers, according to a new report from World Press Trends. That’s not surprising: tablets are an ideal reading device and, unlike newspapers, the news doesn’t go stale and is constantly refreshed. Overall, the report found that mobile accounts for 20% of page views in many markets. Read >

Android Owners Are Younger, Less Wealthy (Pew)
New research from Pew finds Android has a larger proportion of younger users than rival iOS. Perhaps not coincidentally, Android owners, on the whole, appear to be less wealthy. Overall, Pew found that 56% of Americans now own a smartphone. Read >

Screen Shot 2013 06 05 at 5.47.06 PM

Apple To Sell Audio Ads on iRadio (Ad Age)
Just like Pandora, Apple will sell streaming ads on its forthcoming Internet radio station, straying from its core capabilities: software and hardware design. The ads will be sold through iAd, its mobile ad network, which hasn’t been a sterling success thus far.
Read >

 

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Thursday, June 6th, 2013 news No Comments

drag2share: Tablets Boost Spending on Apps by Factor of Three

source: undefined

MOBILE INSIGHTS: Tablet Ownership Increases Spending On Apps By Factor Of Three

Jun 4, 2013

Mobile Insights is a daily newsletter from BI Intelligence that collects and delivers the top mobile industry news. It is delivered first thing every morning exclusively to BI Intelligence subscribers.


smartphones and tabletsTablets Boost App Spending (Analysys Mason)
Smartphone owners with a tablet spend three times as much on apps as those who don’t own a tablet, a new study says. It also found that 53% of smartphones owners had never bought an app. (That percentage was substantially lower among iOS users, however.) The survey covered 6,600 respondents in France, Germany, Poland, Spain, the UK and the United States. Read >


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Tuesday, June 4th, 2013 news No Comments

drag2share: Twitter Ads Will Target TV Tweeters

source: undefined

Twitter Ads Will Target TV Tweeters

May 23, 2013

Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today.


BII_2ndScreen_twitter3Twitter’s New Ad Tools Are All About The Second Screen (Twitter)
Twitter is pitching its new ad product to brands as a way to continue the stories they tell on TV commercials, and do so online and mobile. Thanks to new analytics, Twitter will automatically know what ads aired on which shows, pair that data with users who tweeted about those same shows or events, and serve those user! s ads th at tie in with the TV commercials that aired during the programming. This strategy is all about leveraging Twitter’s mobile usage as a “second screen” companion app to TV. As Twitter itself highlighted in its announcement, “64 percent of mobile-centric Twitter users use it infront of TV at the home.


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Thursday, May 23rd, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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