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We Love Facebook Because It Tricks Us Into Thinking We’re Doing Something Important [Science]

Source: http://gizmodo.com/5883160/study-we-love-facebook-because-it-tricks-us-into-thinking-were-doing-something-important

Study: We Love Facebook Because It Tricks Us Into Thinking We're Doing Something ImportantWhen you’re perusing your Facebook account, your brain might be fooling you into thinking you’re doing something incredibly creative and productive that will improve your life. If only that were true!

Scientists in Milan and at M.I.T. examined the various physiological states of 30 people using Facebook compared to when they were relaxing looking at natural panoramas or taking a math test. They measured physical and psychological responses including breathing rate, brain activation, and pupil dilation, and found that only while looking at Facebook (not while looking at nature pics or doing math), the study subjects were transported into a “core flow state,” which is that thing that people often call, simply, flow. It’s what you might experience when you’re practicing an instrument, or if you’re writing and feeling like everything is just, well, flowing. Mihaly Csikszentmihalyi describes it wonderfully in this TED talk.

We already know Facebook is harder to resist than cigarettes and alcohol. So it’s not all that surprising that Facebook is enjoyable. Cocaine is enjoyable! But like an addictive drug, the results suggest the social network might have a sinister effect: Facebook makes you think you’re being productive when really you’re probably just telling everyone how delicious your lunch was and discovering that your best friend’s cousin’s baby just ate squash.

That’s why perhaps it’s important to keep in mind what Harvard’s Daniel Gulati said: over time, Facebook is making us miserable. Everyone is a shiny happy person on Facebook. Very few people share their insecurities, misgivings, evenings spent alone in the fetal position. And if you experience any of that you might feel very much alone if your visiting Facebook often. In which case maybe consider playing your favorite instrument, hanging out with your kids, working on that novel, or doing something else that leads to actual flow. [Cyberpsychology, Behavior, and Social Networking]

Image: Shutterstock/PressureUA

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Tuesday, February 7th, 2012 Uncategorized No Comments

Congress Is Crawling out of the Woodwork to Oppose SOPA [Infographics]

Source: http://gizmodo.com/5877725/congress-is-crawling-out-of-the-woodwork-to-oppose-sopa

Congress Is Crawling out of the Woodwork to Oppose SOPASee? Congress does listen to the will of the people on occasion—especially when that will is wielded as a blunt instrument. As this infographic from ProPublica illustrates, yesterday’s blackout protests not only culled the official SOPA supporters by 15 congressmen, it actually added 70 opponents.

In all, official supporters for the House’s anti-piracy bill dropped from 80 members to 65 over Wednesday night, while the bill’s opponents swelled from just 30 members to 101 with another 41 polling as “leaning no.” Granted the “leaning no” crowd hasn’t ruled out voting for an amended version of the bill at a later date, doubling opposition to the bill overnight is a promising start. It’s amazing what 24 hours without Wikipedia will do. [Propublica]

And here is a larger size of the image:
Congress Is Crawling out of the Woodwork to Oppose SOPA


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Friday, January 20th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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