insurance

US Total, Digital Ad Spend See Solid Expansion

source: http://www.emarketer.com/Article/US-Total-Digital-Ad-Spend-See-Solid-Expansion/1010217

AT&T tops L’Oréal as second-place advertiser

For the first half of 2013, Kantar Media estimated that the total US ad spend market rose 2.0%, compared with the same period one year earlier. But Q2 2013 was notable for an even faster rate of increase, at 3.5% over Q2 2012, suggesting that the ad spend market may be gaining some momentum.

TV ad spend expanded even faster than digital display spend in Q2 2013, growing 6.4%, vs. 4.1% for digital display. Big winners among the TV segments included cable TV, which jumped up 10.1% in H1 2013 over that period in 2012, and Spanish-language TV, which grew 9.4%.

For H1 2013, digital display ads saw a 5.3% increase. But this estimate excludes video and mobile ads, two digital formats that are seeing among the biggest bumps in investment, suggesting that total digital spending rose by significantly more than the figure cited for display only.

Retail remained the top spending ad category, but growth in Q2 2013 was minimal compared to a year prior, at only 0.1%. The telecom industry grew fastest, at a 19.5% rate, and restaurants and insurance also grew ad spend by double-digit percentages.

As for which companies were shelling out the most cash for ads, Procter & Gamble was the top spender, putting up $804.8 million in Q2 2013, and it was also No. 2 for growth, increasing outlays over Q2 2012 by 35.3%. Only Pfizer, the No. 10 advertiser, increased spending by a greater 54.0%. AT&T made a significant ad investment in Q2, upping spending by 33.2% to become the No. 2 advertiser in the US, edging out L’Oréal, whi! ch was No. 2 a year earlier. L’Oréal increased spending by a relatively meager 4.6% in Q2 2013 over Q2 2012.

eMarketer estimates that total US ad spending will grow 3.6% this year, which is in keeping with Kantar’s estimate of Q2 performance, but ahead of its half-year projections. eMarketer’s inclusion of all digital formats may account for some of this difference in spending estimates. Kantar put total ad spending for the year at $68.9 billion. eMarketer expects full-year 2013 ad spending to reach $171.0 billion.

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Monday, September 16th, 2013 news No Comments

drag2share: Health Care Costs Are Still Rising Faster Than Workers Can Keep Up

source: http://feedproxy.google.com/~r/businessinsider/~3/Gwhg61kVgs0/health-care-costs-are-still-rising-faster-than-workers-can-keep-up-2013-8

kaiser

After a decade of rapid increases, employer-provided health care costs are still rising faster than our paychecks can keep up.

According to a new report from the Kaiser Family Foundation, the average annual premium for families and individuals increased to $16,351 and $5,884, respectively, in 2013. Both costs have risen more than twice as fast as wage growth (1.8%) and four times as fast as inflation (1.1%).

The big picture is even tougher to digest.

Health premiums shot up more than 80% over the last decade, the report shows, for both employers and employees. Businesses have seen their costs rise 80% since 2003, while their employees now pay 89% more for health care.

On top of that, today more than one-third of workers are enrolled in health plans that come with at least a $1,000 deductible, meaning they are out a thousand bucks before their insurance even kicks in, Kaiser found.


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Thursday, August 22nd, 2013 news No Comments

Source: http://www.businessinsider.com/americas-scary-shift-to-obesity-over-2-decades-maps-2012-10

It’s no secret that America is getting fatter.

But these two maps from Bank of America strategist Sarbjit Nahal’s report Globesity – The Global Fight Against Obesity show how fast the nation is shifting towards obesity.

The map on the left shows that in 1990, 10 states in the CDC’s Behavioral Risk Factor Surveillance System had an obesity prevalence of less than 10 percent, and no state had a prevalence more than 15 percent.

Fast-forward two decades to 2010, and no state has a prevalence of obesity less than 20 percent, and 12 states have an obesity prevalence of 30 percent or more.

Nahal notes:

The highest prevalence of obesity in the US is in the south. Mississippi, the most obese state (34%) for the sixth consecutive year, is also one of the poorest and suffers from low insurance coverage, a weak education system and high unemployment.

obesity maps

SEE ALSO: Here’s Where You’ll Find The Fattest People In The World

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Friday, October 19th, 2012 Uncategorized No Comments

Amazon To Hire 50,000 People For The Holiday Season (AMZN)

Source: http://feedproxy.google.com/~r/businessinsider/~3/729JYuS9ltY/how-cool-is-this-amazon-to-hire-50000-people-for-the-holiday-season-2012-10

Amazon is going to hire 50,000 seasonal workers for the holidays. Pretty awesome.

The press release:

Amazon is Hiring for 50,000 Seasonal Positions in the U.S. This Holiday

SEATTLE–(BUSINESS WIRE)–Oct. 16, 2012– Amazon (NASDAQ: AMZN) is hiring for more than 50,000 seasonal positions at its fulfillment centers across the U.S. this holiday season.

“In addition to the thousands of people we’ve hired for full-time jobs this year, we’re proud to be adding more than 50,000 seasonal jobs this holiday,” said Dave Clark, vice president, Global Customer Fulfillment. “We’re hiring at our sites across the U.S. for talented individuals to help us deliver a great experience for our customers this holiday season. Temporary associates play a critical role in meeting increased customer demand during the holiday season, and we expect thousands of temporary associates will stay on in full-time positions.”

Amazon employs more than 20,000 people across its 40 U.S. fulfillment centers and pays its full-time, permanent employees 30 percent more than what traditional retail store employees earn—and that doesn’t even include the stock grants that full-time employees receive, which over the past five years have added an average of 9 percent to base pay annually.

For its full-time, permanent positions, Amazon offers competitive hourly wages, Amazon stock grants, and comprehensive benefits, including medical and dental coverage, company-paid vision, company-paid life insurance, company-paid disability insurance, paid vacation, a 401(k) plan with a company match and discount programs. This year, Amazon launched Career Choice, an innovative program designed to expand the choices available to associates in their future career, whether that’s at Amazon or in another industry. The Career Choice Program provides associates with a resource for building the job skills needed for today’s most in-demand and well-paying careers, such as aircraft mechanics, computer-aided design, machine tool technology, medical laboratory science, dental hygiene, and nursing by offering to pre-pay 95 percent of tuition and fees at accredited schools.

Interested applicants can apply online at http://www.amazonfulfillmentcareers.com

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Tuesday, October 16th, 2012 news No Comments

Search and Social Media in Regulated Industries #SESNY

Search and Social Media in Regulated Industries – Pharmaceutical, Healthcare, Financial Services, Insurance.

http://sesconference.com/newyork/agenda-day2.php#search-social-regulated-industries

 

dr augustine fou post panel interview

 

For more information and the full interview  – http://www.youtube.com/watch?v=AXAh5jRVp_w

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Wednesday, March 21st, 2012 digital strategy, SEM, SEO, Social media No Comments

Hospitals Are Using Confidential Medical Records To Target High-Paying Patients

Source: http://www.businessinsider.com/hospitals-are-using-confidential-medical-records-to-target-high-paying-patients-2012-2


skin-cancer-screening

Hospitals are increasingly milling their patients’ confidential medical records to target their promotional mailings for services, reported Phil Galewitz of USA Today.

It’s not illegal, but the practice doesn’t sit well with consumer advocacy groups who point out that many health care providers are choosing to ping patients with better insurance coverage.

That creates a sort of indirect discrimination, as hospitals make it harder for consumers with less insurance to learn about services they may very well need.

To target the ads, hospitals determine the likelihood that patients would need certain services based on age, income and insurance status. Hospitals have said they target patients with private insurance because the companies tend to pay higher rates than government-backed plans like Medicare and Medicaid.

The mailings also advertise a variety of tests, such as screenings for cancers and cholesterol, which are generally more expensive.

As record numbers of Americans go without health insurance, hospitals targeting consumers who are more capable of shelling out money for services has been an inevitable outcome, along with soaring health insurance premiums (Read why the rich are building their own hospitals.)

To make matters worse, employers are also reducing health insurance benefits in the workplace.

As we recently reported, one in five Americans are experiencing difficulty paying off their medical debt, while 25 percent have considered filing for bankruptcy because of rising medical bills. 

Though targeted mailings might place others without insurance at a disadvantage, hospital officials insist they target patients who pay more to make enough profit to serve everyone.

Now learn 6 ways to arm yourself against rising health insurance costs >

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Monday, February 6th, 2012 news No Comments

How Sony Actually Makes Money Is Very Surprising (SNE)

Source: http://www.businessinsider.com/chart-of-the-day-sony-operating-income-september-2011-2011-11


Sony is a company famous for its consumer electronics like flat screen tvs, computers, and the PlayStation. But, incredibly, that’s not how it makes money. 

Dan Frommer of SplatF points out the company loses hundreds of millions from consumer electronics. It actually makes money from its “financial services” division, which is made up of insurance and banking services.

Below is a breakdown of the operating income for each of its divisions in the most recent quarter.

chart of the day, sai, sony earned income, november 11, 2011

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Friday, November 11th, 2011 news No Comments

Guy Wins $1,000,000 For Pitching A Perfect Game…In A Videogame

Source: http://gizmodo.com/5532088/guy-wins-1000000-for-pitching-a-perfect-gamein-a-videogame

Guy Wins src=The folks at 2K Sports offered $1 million to the first person to pitch a perfect game in Major League Baseball 2K10—a supposedly difficult task. 24 hours after the game was released, they had to write a check.

Using Braves pitcher Kenshin Kawakami as his avatar, 24-year-old Alabama resident Wade McGilberry was able to complete his million dollar game in less than 90 minutes after returning home from work.

Great news for Wade because he recorded his attempts according to 2K Sports’ rules, but not so great news for them because as “insurance companies couldn’t possibly come up with the odds of throwing a perfect game, 2K Sports didn’t take out insurance and now will pay McGilberry a lump sum of $1 million out of its own pocket.” Oops. [CNBC via Sporting NewsThanks, Ezra Tenenbaum!]

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Wednesday, May 5th, 2010 news No Comments

Padma Lakshmi makes sweet-and-savory love (pics) to …

My colleagues know I have argued against advertising’s ability to do “demand generation” — create need where there was none before. Instead I have always argued that advertising solves an awareness “missing link” for demand that was already there. In other words, a user has a need. Advertising puts a new product or a product that a particular user was simply not aware of before on his radar screen. And after further research, if the product fulfills that need he buys. Advertising rarely creates NEW demand. For example, we buy 4 quarts of milk per week because we have 2 kids. No amount of milk advertising will make us buy 5 quarts, because we simply don’t need it. Or, we’ve just bought a minivan. No amount of advertising, no matter how cool the family or the kids in the ad, will make us buy another mini van. If we just locked in health insurance this year, we are likely not to buy more or to switch, just because it is such a hassle. Make up more of your own examples.

But, I have to say, Carl Jr’s ad with Padma is really really making me want their bacon, barbecue sauce burger.  Or is it just ANY bacon, barbecue sauce burger? Or wait, is there even a Carl Jr around here? hmm ….. I guess I’ll just look at the picture some more…   🙂

Source: AdFreak

Padma devours fast food, Lindsay Lohan goes retro for Fornarina and vampire ads raise the stakes

March 30, 2009

-By Tim Nudd

padma-carls-jrfast-food-xxxx-padma-carls-jr

Carl’s Jr. serves it piping hot.

When we learned in February that Padma Lakshmi was filming a commercial for Hardee’s/Carl’s Jr., it didn’t seem likely that the Top Chef host would make as big a splash as Paris Hilton did with her infamous car-wash spot for the fast-fo.od company in 2005. But Lakshmi has actually put her own impressively suggestive mark on burger advertising with the new ad, in which she makes sweet-and-savory love to a Western-bacon deluxe on the front steps of a city apartment building. Paris Hilton, please pack your knives and go.

read more….

http://www.adweek.com/aw/content_display/news/agency/e3ie96e4a3e8c042db21628ca3995645a52

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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