intensity
‘Digitally Mature’ Companies Significantly Outperform Everyone Else
Source: http://www.businessinsider.com/digitally-mature-companies-outperform-novices-2012-11
A new report released by Capgemeni Consulting based on years of joint research with the MIT Center for Digital Business found that digitally mature companies are, on average, 26 percent more profitable, have a 12 percent higher market capitalization, and get 9 percent more revenue from current assets. The advantage is there in every industry.
‘Digital maturity’ is defined by two things. The first is digital intensity, which means significant and well thought out investment in digital technology and capabilities. The second is transformation management intensity, actually shaping the practices, governance, and future of the company around digital efforts.
The report divides companies into four different quadrants based on their performance on the above. ‘Beginners’ have barely started, usually because they’re unaware of the opportunities, ‘Fashionistas’ adopt the newest or sexiest digital innovations, but without a cohesive strategy or eye to maximizing business value, ‘Digital Conservatives’ have a cohesive vision, but are slow to invest in new technology, and finally, the ‘Digirati,’ who both invest in digital and integrate it with their whole organization.
Capgemeni’s examples of digitally mature companies include Volvo, Burberry, and Nike. They’ve succeeded by making social media and digital tools a fundamental part of the way they do business, instead of just an ongoing experiment.
The 397 global companies researched exist on a huge spe! ctrum. T he Y-axis is digital intensity, and the X-axis is transformation management intensity:
Here’s the profitability breakdown for the four quadrants:
Read the full report here
This Awesome Image Shows Every Hurricane And Tropical Storm Since 1851
Data-master John Neslon created this bottoms-up view (looking at the Earth from Antarctica) of every single tropical storm and hurricane we know about, dating back to 1851. It’s based on data from NOAA’s archives, which include wind speed, storm name, date, and other information. The color of the path is tied to intensity. See the highest resolution on Flickr.
From Nelson’s blog, called IDV User Experience:
A couple of things stood out to me about this data…
1) Structure.
Hurricanes clearly abhor the equator and fling themselves away from the warm waters of their birth as quickly as they can. Paging Dr. Freud.
The void circling the image is the equator. Hurricanes can never ever cross it.
2) Detection.
Detection has skyrocketed since satellite technology but mostly since we started logging storms in the eastern hemisphere. Also the proportionality of storm severity looks to be getting more consistent year to year with the benefit of more data.
(Via i09)
See some more of John’s work: Maps Show Every Major Fire In America Since 2001 >
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
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