4 in 10 Gmail Users: Tabs Interface Means Less Time Viewing Promo Emails



Asked how the Promotional Tab has affected their interaction with promotional emails from their favorite brands, about three-quarters of respondents said there has been no change. However, 19% said it has made them interact with those emails less, versus just 4% who believe their interactions have increased as a result. Among younger users (aged 18-24), the trend is more problematic: two-thirds say their interactions haven’t changed, but fully one-third believe they’re interacting with promotional emails less, and none indicate that their interactions have increased.

What’s more, respondents indicate that they’re spending less time viewing promotional emails as a result of the new Tabs inbox. 4 in 10 respondents said they spend less time with them overall, versus 7% spending more time. In this case, younger users were more divided – with 23% saying they spend less time, compared to 15% spending more. As a result, a minority 45.9% of younger respondents say they check the Promotional Tab more than once a week, as do roughly 49% of respondents overall.

Other Findings:

  • About one-third of respondents say they! primaril! y access their Gmail account from their smartphone.
  • 7 in 10 haven’t changed any of the default settings for Gmail Tabs.
  • None of the 18-24-year-olds said that Gmail Tabs has caused them to lose any emails from their favorite brands.
  • 3 in 4 respondents believe Gmail Tabs is accurately sorting their messages to the correct tabs.

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Monday, September 9th, 2013 news No Comments

Twitter Ads Are Now Available To Everyone In The U.S.


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Twitter is opening up its ad platform to everyone in the U.S., Kevin Weil, senior director of product for revenue at Twitter, announced at TechCrunch Disrupt today.

Twitter ads were previously invite-only, but now any brand, business, or individual can advertise on the platform either through Promoted Accounts or Promoted Tweets.

You can sign up for Twitter ads here


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Tuesday, April 30th, 2013 news No Comments

USPTO tentatively invalidates key Apple multitouch patent


USPTO tentatively invalidates all claims of key Apple multitouch patent

The US Patent and Trademark Office tentatively invalidated Apple’s so-called rubber-banding patent back in October, and it looks like it’s now done so again with one of the company’s key multitouch-related patents. According to FOSS Patents, the USPTO has issued an Office Action rejecting all 20 claims of patent 7,479,949, which is specifically related to scrolling and is described as “Touch screen device, method, and graphical user interface for determining commands by applying heuristics.” Unlike the rubber-banding patent, though, this one did not figure in Apple’s recent trial with Samsung, although it has been used in cases against Motorola and HTC.

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Source: FOSS Patents

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Friday, December 7th, 2012 news No Comments

Google, MIT bestow App Inventor to the unwashed masses


Google must be feeling generous: it donated Sky Map to undeserving armchair astronomers and it’s letting the great unwashed get at its App Inventor development platform. The software toolset was cooked up in partnership with MIT: a web-based interface that lets anyone build Android apps without getting elbows-deep in code. Those Massachusetts king-geeks won’t be accepting submissions just yet, however: it’s still got to work out how it’s going to deploy the public server and foster a “robust and active open-source project” under its new name: the moderately unimaginative MIT App Inventor.

Google, MIT bestow App Inventor to the unwashed masses originally appeared on Engadget on Mon, 23 Jan 2012 21:52:00 EDT. Please see our terms for use of feeds.

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Tuesday, January 24th, 2012 news No Comments

YouTube’s Upcoming New Interface



Monday, November 21st, 2011 news No Comments

The Half-Life Of A YouTube Video Is 6 Days (GOOG)


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A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul. After 20 days, a YouTube video has had 75% of its total views.

That’s a really short life span for YouTube videos, and it’s probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its views.

Why? In the last two years, YouTube has improved its user interface, which helps videos get seen early on. Also, the world has gotten more adept at embedding and sharing videos in real-time via Twitter and Facebook. (And there’s probably more video to choose from.)

What’s this mean for publishers? For one thing, publishers should have advertising/monetization schemes ready to go for their videos right when they’re published, because the hits come early.

It also means companies should be actively uploading videos to YouTube, says David Burch, a rep at TubeMogul. He notes that major companies like the NBA have been good at getting clips on YouTube quickly. If they didn’t act fast, then they could miss an opportunity to get eyeballs.

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Friday, May 28th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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