internet ad revenues

Facebook Sees Big Gains in Global Mobile Ad Market Share

source: http://www.emarketer.com/Article/Facebook-Sees-Big-Gains-Global-Mobile-Ad-Market-Share/1010171

Facebook’s continued emphasis on mobile monetization, along with its users’ ongoing shift toward mobile devices, is resulting in dramatic gains in mobile ad market share, according to eMarketer’s latest estimates of worldwide ad spending and revenues at significant players in the mobile and digital ad markets.

The company is expected to see its share of global mobile internet ad revenues reach 15.8% this year, up from just 5.35% in 2012, which was the first year that Facebook had any mobile ad offerings. eMarketer previously estimated Facebook’s share of mobile ad revenues worldwide would reach 12.9% this year.

eMarketer estimates that Google will grab 53.17% of the worldwide mobile ad market this year, up slightly over 2012—primarily a result of continued growth in mobile search usage and further mobile monetization of YouTube. The overall mobile ad market worldwide is expected to grow 89% to $16.65 billion in 2013, eMarketer estimates.

Tags: , , , , , , , , , , ,

Wednesday, August 28th, 2013 news No Comments

Google Takes Home Half of Worldwide Mobile Internet Ad Revenues

Source: http://www.emarketer.com/Article/Google-Takes-Home-Half-of-Worldwide-Mobile-Internet-Ad-Revenues/1009966

The mobile ad market is beginning to consolidate around a few major ad sellers, with Google taking nearly a 56% share of worldwide mobile ad revenues this year. Facebook will also more than double its share of net mobile internet ad revenues worldwide, to account for 12.9% of the total by the end of 2013.

Tags: , ,

Thursday, June 13th, 2013 digital No Comments

Internet Ad Revenues Reach Highest Numbers Ever

Source: http://www.businessinsider.com/this-graph-shows-how-internet-ad-revenues-have-reached-its-highest-number-ever-2012-6

$8.4 billion. That’s the amount of revenue the world saw from internet advertising in Q1 2012.

The Interactive Advertising Bureau (IAB) released its bi-annual report today which shows Q1 2012 was the biggest quarter for online ad revenues ever. The data, collected independently by the New Media Group of PwC, shows a $1.1 billion increase (which is a 15 percent rise) from last year.

“More online consumers than ever are taking to the internet to inform and navigate their daily lives—by desktop, tablet or smartphone,” said Randall Rothenberg, IAB’s President and CEO, in a press release. “Marketers and agencies are clearly–and wisely–investing dollars to reach digitally connected consumers.”

Just a decade ago, the number was under $2 million.

IAB 2012 Q1 online ad revenue growthNow check out how much money every continent in the world spends on mobile advertising. (The U.S. isn’t winning)>

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Monday, June 11th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing