internet advertising

Global Media Share of Spend and Growth Rate Q1 2013 Nielsen

source: http://www.nielsen.com/us/en/newswire/2013/global-ad-spend–display-ads-see-double-digit-growth-in-q1.html

The two media types combined, however, still hold nearly a 30 percent media share, validating that print is still a power player in the media mix for marketers.

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Display Internet advertising, though measured in a smaller subset of countries, grew a significant 26.3 percent for the first quarter. Display internet ad growth was particularly impressive in the Asia-Pacific (33.2%) and Latin America (48.2%) Internet even bucked the trend in Europe, boasting growth of 10.4 percent.

“We see trends continuing in media, with less-steep ad spend increases in TV and very slight declines in print, making way for growth in the digital space. Although these changes in traditional media are slight, it’s worth noting how the placement of ad dollars is shifting over time,” said Randall Beard, global head, Advertiser Solutions for Nielsen. “We’ll continue to monitor these shifts in media spending and the impact for marketers in the short and long term.”

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Friday, July 26th, 2013 news No Comments

Google and Microsoft agree to US guidelines for fighting ads on pirate sites

Source: http://www.engadget.com/2013/07/15/us-guidelines-fight-ads-on-pirate-sites/

Google and Microsoft agree to US guidelines for fighting ads on pirate sites

The White House isn’t happy that many counterfeiters and pirates lean on internet advertising to support their sketchy ways. Accordingly, it just teamed up with Google, Microsoft and other ad providers to create a voluntary set of best practices for cutting off funding to digital bootleggers. An ad network operator following these guidelines agrees to either warn customers or kick them out of ad programs if they’re found to be dealing primarily in ill-gotten goods. Thankfully, the accused also have a say: they can issue counter-notices and otherwise make a case for their innocence. It’s doubtful that the US guidelines will stop copyright violation overnight, but they should streamline an ad removal process that hasn’t been consistent.

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Monday, July 15th, 2013 news No Comments

Growth in Ad Spend in Major Media

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Sunday, April 14th, 2013 news No Comments

Microsoft takes $6.2 billion of lumps on fizzled aQuantive online ad acquisition

Source: http://www.engadget.com/2012/07/03/microsoft-takes-6-2-billion-writeoff-on-aQuantive/

microsoft-takes-6-2-billion-writeoff-on-aQuantive

Among all the Windows 8, WP8 and Surface excitement of late, Redmond has also dropped a chunk of less shiny happy news: its online services division is taking a goodwill writeoff of $6.2 billion as a result of its ill-fated aQuantive acquision in 2007. Not coincidentally, that’s almost exactly what it paid for the company, which it brought in to create pre-Bing online ad revenue — back when Mountain View was eating even more of its lunch in search. The software giant said that aQuantive didn’t “accelerate growth” as much as intended, although it added that it still provides assets for its internet advertising activities. With the advent of tablets and smartphones since then, it seems unlikely we’ll see any of its now-quaint tech — like shopping cart-mounted computers — again.

Microsoft takes $6.2 billion of lumps on fizzled aQuantive online ad acquisition originally appeared on Engadget on Tue, 03 Jul 2012 07:29:00 EDT. Please see ou! r terms for use of feeds.

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Tuesday, July 3rd, 2012 news No Comments

Internet Ad Revenues Reach Highest Numbers Ever

Source: http://www.businessinsider.com/this-graph-shows-how-internet-ad-revenues-have-reached-its-highest-number-ever-2012-6

$8.4 billion. That’s the amount of revenue the world saw from internet advertising in Q1 2012.

The Interactive Advertising Bureau (IAB) released its bi-annual report today which shows Q1 2012 was the biggest quarter for online ad revenues ever. The data, collected independently by the New Media Group of PwC, shows a $1.1 billion increase (which is a 15 percent rise) from last year.

“More online consumers than ever are taking to the internet to inform and navigate their daily lives—by desktop, tablet or smartphone,” said Randall Rothenberg, IAB’s President and CEO, in a press release. “Marketers and agencies are clearly–and wisely–investing dollars to reach digitally connected consumers.”

Just a decade ago, the number was under $2 million.

IAB 2012 Q1 online ad revenue growthNow check out how much money every continent in the world spends on mobile advertising. (The U.S. isn’t winning)>

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Monday, June 11th, 2012 Uncategorized No Comments

TV Ad Revenues Drop 12% Online ad revenues grew 8% from 2008 to 2009

With the greater efficiencies of digital, the overall “pie” will shrink because fewer dollars are needed to achieve the same effect. In other terms — for every DOLLAR pulled out of traditional and general advertising, 20 – 50 CENTS is put back into “digital” channels and tactics. Thus the overall pie will continue to shrink while some parts grow and other parts shrink dramatically.

Source: http://www.marketingcharts.com/print/magazine-ad-revenues-pages-fall-in-q1-2010-12574

Ad pages also declined in Q1 2010 compared to Q1 2009, falling 9.4%, according to the Publishers Information Bureau (PIB).

Source: http://www.marketingcharts.com/television/tv-ad-revenues-drop-12-12613/yankeegroup-media-averages-apr-2010jpg/

Total US TV and online advertising revenues dropped 12% in 2009, although online revenues independently grew, according to research from The Yankee Group.

TV Revenue Decline Worse than Expected
In 2009, the total US TV and online advertising market totaled $67 billion, compared to $77 billion in 2008. TV advertising, by far the largest portion of this combined market, was hit especially hard by reductions in spending during 2009.

The TV ad market declined 21.2%, from $52 billion to $41 billion, between 2008 and 2009. This was significantly more than the 4% (or roughly $2.1 billion) decline The Yankee Group originally forecast in June 2009. As highlighted below, a shift in consumer attention primarily drove the steep decline in the TV ad market.

TV’s Loss is Internet’s Gain
Internet advertising grew during 2009, as a result of consumers spending more time online and less time watching TV. Online ad revenues grew 8.3% between 2008, when they totaled $24 billion, and 2009, when they totaled $26 billion.

Media Consumption Dwindles
The total amount of time consumers spent on media per day actually declined 14.3% between 2008 and 2009. Consumers spent about 14 hours per day on media in 2008, but only 12 hours per day in 2009. Most of the decline in media consumption was represented by declining TV viewership.

Americans spent an average of three hours and 17 minutes per day consuming TV and video in 2009, compared to an average of four hours and 13 minutes a day consuming online content. In addition, average daily mobile phone use reached one hour and 18 minutes. Thus Yankee Group advises marketers and advertisers to increase their focus on online and mobile promotions.

Annual US Ad Spending Falls 12.3%
Total US advertising expenditures (including print, radio, outdoor and free standing inserts) fell 12.3% in 2009, to $125.3 billion, as compared to 2008, according to Kantar Media.

Some of Kantar’s findings echo findings from the Yankee Group. Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending from the telecom, factory auto and travel categories. Meanwhile, spot TV advertising fell 23.7%, Spanish language TV advertising dropped 8.9%, network TV fell advertising 7.6%, and cable TV advertising only fell 1.4%.

About the Data: Statistics are taken from the updated Yankee Group “2009 Anywhere Advertising Forecast.”

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Thursday, April 15th, 2010 news, statistics 1 Comment

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