internet research firm
Here’s How Much Online Ad Spending Will Increase This Year
Source: http://www.businessinsider.com/online-ad-spending-will-increase-18-in-2012-2012-6
It’s not just mobile ad spending that’s increasing, online advertising is increasing at a fairly impressive rate. According to internet research firm ComScore, online ad spending increased to just over $30 billion in the U.S. last year, a 20.2% increase.
For 2012, domestic ad spending is expected to surpass $35 billion, a 17.6% increase.
See More:
ComScore: Mobile Will Force Desktop Into Its Twilight In 2014
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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