internet users

drag2share: Social Media Demographics: The Surprising Identity Of Each Major Social Network

source: http://feedproxy.google.com/~r/businessinsider/~3/EM4i6JLlHt4/a-primer-on-social-media-demographics-2013-9

BII social income bracketEach social media platform has cultivated a unique identity thanks to the demographics of the people who participate in the network. Some platforms are preferred by young adults, who are most active in the evening, others by high-income professionals, who are posting throughout the workday.

We explained in a recent report why many brands and businesses need platform-focused social media strategies, rather than a diluted strategy that aims to be everywhere at once.

In a new report from BI Intelligence, we break down the demographics of each major social media platform to help brands and businesses decide which networks they should prioritize. Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging. The report also spotlights the opportunities that lie ahead for each social network, how demographics affect usage patterns, and why some platforms are better for brands than others.

Access the Full Report By Signing Up For A Free Trial Today > > !

Here are some of our surprising findings:

  • Facebook still skews young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. Among U.S. Internet users, 73% with incomes above $75,000 are on Facebook (compared to 17% who are on Twitter). Eight-six percent of Facebook’s users are outside the U.S.
  • Instagram: Sixty-eight percent of Instagram’s users are women.
  • Twitter has a surprisingly young user population for a large social network — 27% of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16% of people in their thirties and forties.
  • LinkedIn is international and skews toward male users.
  • Google+ is the most male-oriented of the major social networks. It’s 70% male.
  • Pinterest is dominated by tablet users. And, according to Nielsen data, 84% of U.S. Pinterest users are women.
  • Tumblr is strong with teens and young adults interested in self-expression, but only 8% of U.S. Internet users with incomes above $75,000 use Tumblr.


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Monday, September 23rd, 2013 news No Comments

Canada’s Web Users Grin and Bear Loss of Online Privacy – eMarketer

source: http://www.emarketer.com/Article/Canadas-Web-Users-Grin-Bear-Loss-of-Online-Privacy/1010233

They’re not so willing when it comes to giving up privacy to retailers

Most internet users in Canada assume conducting virtually any activity online—from participating on social media to sending an email to making a purchase—will result in a loss of privacy. But it doesn’t deter them from their digital habits.

In the aftermath of public revelations that the US National Security Agency has been monitoring normal online activities for many US residents, the Canadian Internet Registration Authority (CIRA) commissioned Ipsos Reid to query web users in Canada about their assumptions about privacy online. And the July 2013 survey found a strong tendency among respondents to assume little such privacy existed.

Women were more likely than men to agree that they lost their privacy when they went online, as were older internet users compared to younger ones. And respondents in Quebec were significantly less likely than those in any other province to believe they lost their privacy when they went online.

Overall, 55% of internet users reported being OK with that tradeoff—and the percentages were higher among those who were heavy users of social media, as well as among those who generally agreed that government monitoring of email was generally acceptable. But that doesn’t mean they were equally happy to lose their privacy to advertisers or merchants. While 59% of respondents thought it was acceptable to trade privacy for security, just 20% said they would exchange privacy for retail purposes.

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Friday, September 20th, 2013 news No Comments

Privacy A Growing Concern For Almost 2 in 3 Internet Users

source: http://www.marketingcharts.com/wp/online/privacy-a-growing-concern-for-almost-2-in-3-internet-users-36781/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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(By comparison, an earlier survey from TRUSTe found 69% of smartphone users saying they do not like being tracked. And on a related note, recent survey results from uSamp indicate that smartphone users are more trusting of the US government with their personal information than they are of Google, Facebook and Twitter.)

The DAA exited the TPWG (acronym alert!) to focus on its own resources. So how do consumers feel about the DAA’s AdChoices program? Awareness of the icon has steadily grown, according to the latest TRUSTe report, from 5% in 2011 to 21% this year. Moreover, 40% of respondents feel more positive about the concept of online behavioral advertising (OBA) when presented with the icon, and 44% are more positive about the individual advertiser when they see the icon on a banner ad.

Interestingly, online adults’ aided awareness of OBA appears to have dropped slightly, from 83% last year to 80% in this latest survey. Even so, the proportion of respondents wh! o believe! that personally identifiable information (PII) is attached to tracking activity has grown from 53 to 57%. These respondents are far more likely to feel that online privacy is a “really important issue” than those who don’t believe it is attached (59% vs. 37%).

This year, 36% of respondents indicated that they’re comfortable with advertisers using their web browsing history to show relevant ads as long as it is not tied to any other personally identifiable information. That figure marks a substantial increase from 29% last year.

Other Findings:

  • 68% of TRUSTe survey respondents refuse to allow companies to share their information with 3rd parties often or most of the time, down from 76% last year.
  • 52% manage their privacy choices by opting out of OBA with that level of frequency, up slightly from 50% last year.
  • 35% have stopped doing business with a company or have stopped using the company’s website due to privacy concerns.
  • More internet users this year are taking steps to protect their privacy, such as by manually deleting cookies, automatically deleting them, or using browsing privacy add-ons and features for ad-blocking or anti-tracking.
  • Internet users are most likely to hold themselves responsible for their privacy protection. However, they seem to be recognizing an increasing role in the advertising ecosystem for independent organizations.

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Thursday, September 19th, 2013 news No Comments

What Internet Users Like to Share on Social Media Sites

source: http://www.marketingcharts.com/wp/online/what-internet-users-like-to-share-on-social-media-sites-36804/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Beyond pictures, the study finds that opinions, status updates regarding one’s activities, and links to articles (each at 26%) are most likely to be shared.

That suggests that the social media buffs surveyed late last year by SocialToaster were pretty much on point in their judgment that pictures and links are most likely to be shared.

The Ipsos survey also indicates that a significant proportion of internet users are sharing other types of content on social media, including:

  • Something they like or recommend, such as products, services, movies, and books (25%);
  • News items (22%);
  • Links to other websites (21%);
  • Reposts from other people’s social media posts (21%);
  • Status updates of what they’re feeling (19%);
  • Video clips (19%);
  • Plans for future activities, trips, and plans (9%); and
  • Other types of content (10%).

Who’s Most Likely to Share?

While 7 in 10 overall claim to share content, some demographic groups are more likely to engage in this behavior than others. Respondents aged under 35 are most likely to share (81%), a completely unsurprising result. Still, about 7 in 10 online users aged 35-49 said they had shared content on social media site! s during ! the past month, as did a majority 55% of respondents aged 50-64.

Also unsurprising: women (74%) were more likely than men (69%) to have shared some type of content during the past month. (Ipsos had also found sharing activity to be greater among youth and women in a previous study.)

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Thursday, September 19th, 2013 news No Comments

US Web Users Concerned About Privacy, but Hold Themselves Accountable – eMarketer

source: http://www.emarketer.com/Article/US-Web-Users-Concerned-About-Privacy-Hold-Themselves-Accountable/1010206

Worries about online shopping plague consumers

US internet users continue to show concern about privacy issues, and it’s unlikely those worries will dissipate any time soon. But a June 2013 survey of US smartphone users conducted by online privacy management services provider TRUSTe found that the vast majority of respondents—76%—believed they held the most responsibility for managing their own privacy protections. Only 6% lay that burden with wireless service providers, while 5% thought it was the job of device manufacturers and 4% believed it was the responsibility of the government.

Despite this finding, it would be shortsighted for marketers to abdicate efforts to assuage privacy concerns. An overstep by brands in the privacy arena can easily result in a loss of trust and reputation, such as when Samsung and Jay-Z partnered to produce a mobile app that was widely criticized for requiring users to share a significant amount of personal information.

Aside from general internet use, privacy concerns were highest when internet users were shopping online; 87% of respondents said they were concerned about their privacy at least some of the time when shopping on the web. That was followed by email use (86%), online banking (79%), social networking (76%) and mobile app use (60%).

Mobile app users are least guarded about sharing their gender information with a company—53% of respondents said they would acquiesce to such a request. Next in line was a! ge (44%), an email address (39%) and a full name (31%). There was a sharp dropoff in the willingness of consumers to provide an app with their birthdate. And nearly a quarter of respondents said they didn’t want to share any information at all.

When it comes to privacy issues, there’s a thin line between asking for just enough and far too much.

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Thursday, September 12th, 2013 news No Comments

Smartphones and Tablets Account for Half of US Adults’ Time Online

source: http://www.marketingcharts.com/wp/television/smartphones-and-tablets-account-for-half-of-us-adults-time-online-36560/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Smartphones alone account for 50% of online time for the two above-mentioned groups. Interestingly, while smartphones only account for a relatively small 25% of online time for Americans aged 50 and older, tablets grab 16% share, the highest among the age groups.

The share of internet time represented by mobile devices differs greatly from one category to the next. For example, together they account for just 24% of time online with the automotive category and 32% of time spent with TV sites (an outsized 20% of which is on tablets). By contrast, two-thirds of social media time goes to smartphones and tablets, as does 82% of online gaming time and 92% of online radio time.

comScoreJumptap-Digital-Cross-Platform-Audience-Sept2013The US’ “digital universe,” referring to the number of adults going online, is 194 million strong per month, per the report. Of those, about 63% (122 million) use both a PC and a mobile device, while PC-only! users nu! mber 58 million (30% share) and mobile-only 14 million (7% share). Those figures are heavily influenced by older internet users. While 17-22% of internet users aged 18-49 are PC-only, that figure jumps to 48% of those aged 50 and older.

While only 17% of online women aged 25-49 are PC-only, a greater proportion of online males of that age are so-called “screen jumpers” (mobile and PC users), at 74% share. That’s because a significant 14% share of women aged 25-49 are mobile-only.

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Wednesday, September 11th, 2013 news No Comments

drag2share: REPORT: 100% Of Internet Users Could Have Ad-Blocking Software By 2018

source: http://feedproxy.google.com/~r/businessinsider/~3/c_ngFPNS9yM/report-finds-rapid-growth-in-ad-blocking-2013-8

adblock

Earlier this month, we told you about a report that found Google lost a whopping $887 million from ad blocking in 2012. A new study suggests that number might just be the tip of the iceberg.

In its latest report, the ad-block tracking firm PageFair found that 22.7 percent of ads on the 220 websites it looked at were blocked by browser extensions like AdBlock Plus. What’s more, PageFair said that if ad blocking continues growing at its current rate, the entire internet will be using some form of the service by 2018.

This is perhaps a bit over the top. As the New York Time astutely points out, PageFair makes money by helping companies avoid ad-blocking, so maximizing the threat is in the best interests of its bottom line.

Further, the data were collected only from websites that pay PageFair to track their ad-blocking rates, so it stands to reason that the websites surveyed were more likely to have been plagued by ad-blocking than the average publisher. Still, the report cited Google Trends data finding that searches for “adblock” more than doubled between July 2012 and July 2013.


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Friday, August 30th, 2013 news No Comments

Just How Popular Is YouTube? – eMarketer

source: http://www.emarketer.com/Article/Just-How-Popular-YouTube/1009787

Facebook is the No. 2 online video property, but doesn’t hold a candle to YouTube’s dominance

When most users think of digital video, they most commonly think of YouTube. And it’s no coincidence, given the dominance of the video platform, that visits to YouTube trump those of any other video platform.

A study by AYTM Market Research examines just how popular YouTube is as a platform—and to what degree users consume YouTube content. The study showed that the vast majority of US internet users (about 60%) visited YouTube at least once a week in March 2013. Out of that percentage, 22% visited YouTube every day, and nearly 30% visited YouTube a few times per week.

Perhaps most striking are the low percentages of internet users who rarely or never visit YouTube. Only 14% of internet users surveyed reported “rarely” visiting the platform, and only 9% never did so.

To put YouTube’s popularity into perspective, AYTM also looked at the frequency of internet users watching videos on sites other than YouTube. Thirty-seven percent said they rarely watched on a site other than YouTube—11% said they never did.

Although 16% watched on sites other than YouTube a few times per month, and 27% watched more than a few times per week, the amount of video consumed is likely dramatically lower than on Google properties. According to comScore data from December 2012, Google sites made up the vast majority of online vid! eo viewership in the US in terms of unique viewers, videos viewed and time spent per viewer. The No. 2 video property, Facebook, was dramatically lower in terms of unique viewers, videos and average time spent per viewer.

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Thursday, August 22nd, 2013 news No Comments

Brand-Sponsored Online Contests Prove Popular With American Women

source: http://www.marketingcharts.com/wp/interactive/1-in-2-american-women-recently-entered-a-brand-sponsored-online-contest-35762/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Ipsos-US-Likelihood-Enter-Brands-Online-Contests-Aug201352% of American female internet users say they’ve entered an online contest or sweepstakes sponsored by a brand or product, per the latest survey wave release from Ipsos Open Thinking Exchange. The survey, conducted in early March, tracked the proportion of respondents who had entered such a contest in the prior month, finding American women about 41% more likely than American men to have done so (52% vs. 37%). Online Americans appear to more enticed by brand-sponsored contests than the average consumer from around the world.

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Friday, August 9th, 2013 news No Comments

Mobile Games Have Surpassed Console Games Overall

source: http://www.emarketer.com/Article/Online-Gamers-Fly-Solo/1010063

Mobile games have emerged as the channel of choice for video game players, according to a 2013 survey from research and consulting firm Frank N. Magid Associates. In a survey of US internet users, the company found that over two-thirds of web users played video games, and of that group, 53% did so weekly on a smartphone, tablet or other mobile device. That was significantly more than the 42% who played weekly on a console, or the 29% who did so on a social network.

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Monday, July 22nd, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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