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Trent Reznor teases Beats-backed streaming music service, wants a personal touch

Source: http://www.engadget.com/2012/12/10/trent-reznor-teases-his-beats-backed-streaming-music-service/

Trent Reznor gives clues to his Beatsbacked streaming music service, wants a personal touch

Dr. Dre isn’t the only musician to collaborate with Beats on projects deeper than one-off headphone models. Nine Inch Nails and How To Destroy Angels creator Trent Reznor tells The New Yorker that he and Beats are developing a streaming music service, codenamed Daisy, that should go beyond just automatically suggesting related songs like with Pandora. Alongside algorithm-based picks, Daisy should introduce “intelligent curation” from humans to make musical connections that wouldn’t otherwise take place. We’ll know more when the service goes live early next year; we’re presuming the recommendations will involve more than just another spin of The Downward Spiral.

[Image credit: Nine Inch Nails and Rob Sheridan, Flickr]

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Via: Pitchfork

Source: The New Yorker (subscription required)

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Monday, December 10th, 2012 news No Comments

Obama signs Safe Web Act into law, extends FTC power to combat online scam artists

Source: http://www.engadget.com/2012/12/04/obama-signs-safe-web-act-online-scammer/

Obama signs Safe Web Act into law, extends FTC power to combat online scam artists

See that guy? The one in the bubble? He’s probably up to no good. Thanks to President Obama, however, he’s going to have a much harder time duping innocent young ladies like the one also shown here. Per The Hill, the POTUS has just signed into law the Safe Web Act, which extends the Federal Trade Commission’s authority to “clamp down on Internet fraud and online scammers based abroad.” In simpler terms, it enables the entity to share data about “cross-border online fraud with foreign law enforcement authorities” through September of 2020. According to an unnamed official within the FTC, the existing edition of this act has allowed it to conduct over 100 investigations into cross-border fraud and scam, but it’s unclear how much crime was stopped and how many people were needlessly annoyed. We kid, we kid.

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Via: The Next Web

Source: The Hill

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Tuesday, December 4th, 2012 news No Comments

Google acquires coupon-focused Incentive Targeting for undisclosed sum

Source: http://www.engadget.com/2012/11/28/google-acquires-coupon-focused-incentive-targeting-for-undisclos/

Google acquires couponfocused Incentive Targeting for undisclosed sum

Google is no stranger to the business of discounts and special offers, but it looks like it’s decided to reach outside the company to further bolster its offerings. The company confirmed today that it has acquired the Cambridge, Massachusetts-based marketing firm Incentive Targeting for an undisclosed sum. While not offering too much in the way of specifics, Google said in a statement that “we look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers deliver relevant discounts to the right customers.” For its part, Incentive Targeting has said that it “set out to do for retail couponing what Google had done for online advertising: make it simple, relevant, measurable, and effective,” and to that end it has developed a variety of tools for retailers and manufacturers alike, all designed to deliver coupons and discounts in a more targeting manner. You can find the company’s full statement on its website.

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Via: TechCrunch

Source: Incentive Targeting

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Wednesday, November 28th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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