investment

Pearson buys a small stake in Nook Media, wants a fast track for digital education

Source: http://www.engadget.com/2012/12/28/pearson-buys-a-small-stake-in-nook-media/

Pearson buys a small stake in Nook Media, wants a fast track for educational ebooks

Publishers often want to work closely with e-book outlets — possibly a little too closely — but it’s rare that they involve themselves directly. Pearson is taking that uncommon step by making a 5 percent, $89.5 million investment in Nook Media, the joint venture between Barnes & Noble and Microsoft. Some of the reasoning won’t be made public until Barnes & Noble provides holiday sales results on January 3rd, but Pearson is clear that it’s furthering its online education plans: it wants Nook Media’s distribution skills to make a “seamless and effective experience for students.” Just when we’ll see this harmony is still up in the air, though. Nook Media has yet to outline what Microsoft’s partnership means for e-books and e-readers, let alone how Pearson factors in. We’re not expecting a sea change until companies start speaking up.

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Saturday, December 29th, 2012 news No Comments

The Massive Growth Of Facebook Ads Got This Startup $7 Million In Funding

Source: http://www.businessinsider.com/triggit-gets-74-million-in-series-b-funding-2012-11

zach coelius triggit

Triggit, the so-called “demand-side platform” that buys ads in real-time bidding exchanges for about 200 clients, won $7.4 million in series B funding from Spark Capital and Foundry Group, the company said.

The new investment came after explosive growth in the business Triggit is placing inside FBX, Facebook’s RTB ad exchange.

FBX works by allowing outside advertisers to drop tracking “cookies” on users’ web browsers. When those users sign into Facebook, the cookies triggers ads promoting those advertisers. Triggit’s clients include Hilton, Kmart and Lowes.

Spark Capital founder Santo Politi said Triggit is “on track to become very profitable.”

CEO Zach Coelius told us his company handled about 200 clients internationally, all of which spend upwards of about $10,000 a month on RTB ads. The company has grown from about a dozen staff at the beginning of the year to 32 employees today.

Triggit place ads in all the major RTB exchanges, but FBX is driving the growth, Coelius says: “We’ve seen 300 percent topline revenue growth[from Facebook ads] since FBX launched in June.”

SEE ALSO: ANALYST: Facebook Is Generating $1 Billion A Year From Its Ad Exchange

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Thursday, November 29th, 2012 news No Comments

Enterprises Are Spending Wildly On ‘Big Data’ But Don’t Know If It’s Worth It Yet

Source: http://www.businessinsider.com/enterprise-big-data-spending-2012-11

Big data is already big business, with companies collectively spending billions on it.

But most of them don’t know if big data is worth it—yet. And they’re not even sure what it means, with the “big data” label applied to all kinds of data-intensive projects.

Most companies said that “big data” meant scooping up large quantities of information, often from nontraditional, server-busting sources like Web traffic logs or social media, and then using it to make business decisions in real time. These include things like watching competitors, monitoring their own brands, creating new services that they can sell, and tracking product and pricing information.

In 2012, companies worldwide spent $4.3 billion on software for big-data projects, market research firm Gartner reports. Most of that was for software running on company-owned servers.

But in a survey of over 800 business and IT professionals commissioned by big-data startup Connotate, 60% said it was too early to tell if a given project was successful and returned a decent value for its investment.

That won’t stop companies from spending even more on big-data projects next year. They’ll be buying new servers and software and hiring experts. Add it up, and big-data projects will drive $34 billion of technology spending in 2013, Gartner predicts.

 attached image

Don’t miss: Big Data Is The Hottest Thing To Hit The Web In Years: Here’s Why

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Wednesday, November 14th, 2012 news No Comments

‘Digitally Mature’ Companies Significantly Outperform Everyone Else

Source: http://www.businessinsider.com/digitally-mature-companies-outperform-novices-2012-11

A new report released by Capgemeni Consulting based on years of joint research with the MIT Center for Digital Business found that digitally mature companies are, on average, 26 percent more profitable, have a 12 percent higher market capitalization, and get 9 percent more revenue from current assets. The advantage is there in every industry.

‘Digital maturity’ is defined by two things. The first isĀ digital intensity, which means significant and well thought out investment in digital technology and capabilities. The second is transformation management intensity, actually shaping the practices, governance, and future of the company around digital efforts.

The report divides companies into four different quadrants based on their performance on the above. ‘Beginners’ have barely started, usually because they’re unaware of the opportunities, ‘Fashionistas’ adopt the newest or sexiest digital innovations, but without a cohesive strategy or eye to maximizing business value, ‘Digital Conservatives’ have a cohesive vision, but are slow to invest in new technology, and finally, the ‘Digirati,’ who both invest in digital and integrate it with their whole organization.

Capgemeni’s examples of digitally mature companies include Volvo, Burberry, and Nike. They’ve succeeded by making social media and digital tools a fundamental part of the way they do business, instead of just an ongoing experiment.

The 397 global companies researched exist on a huge spe! ctrum. T he Y-axis is digital intensity, and the X-axis is transformation management intensity:

Digital graph

Here’s the profitability breakdown for the four quadrants:

Quadrant

Read the full report here

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Monday, November 5th, 2012 news No Comments

It’s Unbelievable How Similar This Market Is Compared To The Average Election Year

Source: http://www.businessinsider.com/chart-sp-500-during-election-years-2012-11

Here’s an interesting chart from Bespoke Investment Group that Jeff Saut included in his weekly market commentary.

It marks the average election performance of the S&P 500 and compares it to the index this year.

It’s remarkable.

“[T]he Presidential trading pattern identified by our friends at the brainy Bespoke organization indicates stocks should firm from here,” writes Saut.

election year market

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Monday, November 5th, 2012 news No Comments

2 million more streaming subscribers worldwide, $8 million net income

Source: http://www.engadget.com/2012/10/23/netflix-announces-q3-2012-earnings-two-million-more-subscribers/

Netflix saw a return to profitability and more than half a million new US subscribers in the second quarter of this year, and it’s now announced that it’s added a full two million more streaming members worldwide for the third quarter. That brings the company’s global base of streaming subscribers to 29 million, 25.1 million of which are in the US. It’s also announced another bump in profits to $8 million in net income, with global revenue of $905 million. It’s unsurprisingly a different story when it comes to DVD subscriptions in the US, however, with the company reporting a drop from 9.24 million total subscribers in Q2 to 8.61 million in Q3.

In terms of usage, Netflix says that its streaming members have now consumed over three billion hours of content, and that TV shows now account for about two thirds of that viewing activity. The company has also reiterated its commitment to original programming in its letter to shareholders, although it notes that commitment comes with some front-loaded expenses that will result in negative free cash flow for the next “several quarters” beginning with Q4. The company further adds that it believes “investment in originals is wise, and we will evaluate the performance of the slate next year to determine at what level we should fund additional original.” You can find the full letter and all the numbers at the source link below.

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Netflix Q3 2012 earnings: 2 million more streaming subscribers worldwide, $8 million net income originally appeared on Engadget on Tue, 23 Oct 2! 012 16:1 0:00 EDT. Please see our terms for use of feeds.

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Tuesday, October 23rd, 2012 news No Comments

Instagram’s Runaway Growth

Source: http://feedproxy.google.com/~r/businessinsider/~3/_N_-0QagrS0/chart-of-the-day-instagram-growth-2012-10

Facebook CEO Mark Zuckerberg bought Instagram swiftly over a weekend, seemingly on a whim. But it has proven to be a wise investment. According to ComScore, Instagram accounts for one in five of the monthly active mobile users Facebook now controls. (Note: These numbers do not take into account duplication between people who use both Facebook and Instagram.)

chart of the day, instagram growth, oct 2012

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Wednesday, October 10th, 2012 news No Comments

Here’s The Entire Content Marketing World In One Bafflingly Complex Chart

Source: http://www.businessinsider.com/luma-content-marketing-chart-2012-9

LUMA Partners CEO Terry Kawaja — whose startup investment group makes those crazy-complicated charts describing the digital ad marketplace — has created a monster.

Recently, Studio One, a branded content marketing company, tried its hand creating one for its industry of publishers, ad agencies, aggregators and syndicators. “We liked the result so much we asked Terry Kawaja himself to improve it and endorse it, and he did!,” an S1 spokesperson tells us.

It’s not an official “LUMAscape,” but it’s endorsed by LUMA. The chart was put together by S1 Marketing Director Arielle Der Hagopian and CEO Andrew Susman, among others.

Click to enlarge:

Luma content marketing

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Friday, September 14th, 2012 news No Comments

Smart TV Box Maker Roku Raises $45 Million Round Led By News Corp And BSkyB

Source: http://www.businessinsider.com/roku-raises-45-million-from-news-corporation-bskyb-2012-7

roku ceo anthony wood

Roku, the company that makes web-connected TV boxes, announced Wednesday night that it raised a $45 million investment round led by News Corporation, BSkyB, Menlo Ventures, and Globespan Capital Partners.

Roku’s devices let you stream content from popular services such as Hulu, Netflix, HBO GO, and Pandora to your TV. The company plans to release a “Streaming Stick” in the fall that packs all of Roku’s features into a device that’s slightly larger than a USB thumb drive. (It’ll plug into a special HDMI port in some TVs.)

In the announcement, Roku says it’ll use the new cash to market its products in other countries and develop new hardware.

Roku currently offers four different boxes that start as low as $50. The top-of-the-line model costs $100.

With two big-name media companies now backing Roku, it’s very likely the company will be able to get some exclusive content not found on other streaming devices.

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Thursday, July 26th, 2012 news No Comments

Source: http://gizmodo.com/5922947/the-only-way-to-lock-your-new-retina-macbook-pro-is-to-make-it-fatter-uglier-and-heavier-with-plastic

The Only Way to Lock Your New Retina MacBook Pro Is to Make It Fatter, Uglier and Heavier with PlasticThat svelte, pixel-dense MacBook Pro with Retina Display sure is a beaut, ain’t she? Yep, that’s what everyone thinks. Especially thieves. But without a Kensington Security Slot, how oh how will you be able to lock your more than two thousand dollar investment? With ugly, horrible plastic.

It’s the only way. Well, it’s the only way right now as MacLock is the first company to introduce a laptop lock for the new MBP that’s… an inelegant solution, to say the least. The way the lock works is you have to add “an extremely lightweight security skin” to the base of your MBP which if you don’t understand Marketingspeak means “a horrifying plastic layer gets permanently plastered on your beautiful MacBook”. MacLock says the bottom piece, made of polymer, actually improves the cooling of your laptop. Again, Marketingspeak translation: we know this is awful but at least it won’t burn your nuts off. Then a security cable is attached to the plastic laptop condom and then you can pretend you’re safe (when you’re really not) by attaching it to your coffee cup or something.

Yeah, it sucks that Apple didn’t include a Kensington Security Slot with the new MBP (or MBAs, for that matter) but you don’t want to compound that problem by making the new MBP more awful. That’s like solving a problem by creating another one. [MacLocks via 9to5Mac]

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Monday, July 2nd, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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