investment
Pearson buys a small stake in Nook Media, wants a fast track for digital education
Source: http://www.engadget.com/2012/12/28/pearson-buys-a-small-stake-in-nook-media/
Publishers often want to work closely with e-book outlets — possibly a little too closely — but it’s rare that they involve themselves directly. Pearson is taking that uncommon step by making a 5 percent, $89.5 million investment in Nook Media, the joint venture between Barnes & Noble and Microsoft. Some of the reasoning won’t be made public until Barnes & Noble provides holiday sales results on January 3rd, but Pearson is clear that it’s furthering its online education plans: it wants Nook Media’s distribution skills to make a “seamless and effective experience for students.” Just when we’ll see this harmony is still up in the air, though. Nook Media has yet to outline what Microsoft’s partnership means for e-books and e-readers, let alone how Pearson factors in. We’re not expecting a sea change until companies start speaking up.
Continue reading Pearson buys a small stake in Nook Media, wants a fast track for digital education
Filed under: Microsoft
Source: PaidContent
The Massive Growth Of Facebook Ads Got This Startup $7 Million In Funding
Source: http://www.businessinsider.com/triggit-gets-74-million-in-series-b-funding-2012-11
Triggit, the so-called “demand-side platform” that buys ads in real-time bidding exchanges for about 200 clients, won $7.4 million in series B funding from Spark Capital and Foundry Group, the company said.
The new investment came after explosive growth in the business Triggit is placing inside FBX, Facebook’s RTB ad exchange.
FBX works by allowing outside advertisers to drop tracking “cookies” on users’ web browsers. When those users sign into Facebook, the cookies triggers ads promoting those advertisers. Triggit’s clients include Hilton, Kmart and Lowes.
Spark Capital founder Santo Politi said Triggit is “on track to become very profitable.”
CEO Zach Coelius told us his company handled about 200 clients internationally, all of which spend upwards of about $10,000 a month on RTB ads. The company has grown from about a dozen staff at the beginning of the year to 32 employees today.
Triggit place ads in all the major RTB exchanges, but FBX is driving the growth, Coelius says: “We’ve seen 300 percent topline revenue growth[from Facebook ads] since FBX launched in June.”
SEE ALSO: ANALYST: Facebook Is Generating $1 Billion A Year From Its Ad Exchange
Please follow Advertising on Twitter and Facebook.
Instagram’s Runaway Growth
Facebook CEO Mark Zuckerberg bought Instagram swiftly over a weekend, seemingly on a whim. But it has proven to be a wise investment. According to ComScore, Instagram accounts for one in five of the monthly active mobile users Facebook now controls. (Note: These numbers do not take into account duplication between people who use both Facebook and Instagram.)
Follow the Chart Of The Day on Twitter: @chartoftheday
Please follow SAI on Twitter and Facebook.
Join the conversation about this story »
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
Digital Consigliere
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing
Tags
Popular Posts
Published Articles by Dr. Augustine FouPages
Archives
Prototype Web Services
