investments

Why The Lingerie Industry Can’t Compete With Victoria’s Secret

Source: http://www.businessinsider.com/victorias-secret-will-beat-competition-2013-9

victoria's secretVictoria’s Secret is facing a deluge of competition from lingerie start-ups that seek to challenge the brand.

Brands like AdoreMe, Intimint, and True & Co. are trying to seduce Victoria’s Secret customers with lower prices and more tailored selections.

AdoreMe offers direct-to-consumer lingerie at about half of Victoria’s Secret prices.

Intimint asks customers to take a quiz and sends them new lingerie selections every month, based on their preferences. True & Co. sends women five bras a month, giving them the option of keeping what they like and sending back what they don’t.

While these brands are consumer-friendly and creative, their business models ignore exactly what makes Victoria’s Secret so successful.

In the ’90s, Victoria’s Secret used to focus on value. But the brand floundered because there was nothing to set it apart from other price-friendly brands like Hanes and Maidenform.

Victoria’s Secret didn’t start dominating lingerie until it stopped being cheap and began focusing on the customer experience.

Stores were redesigned with soft, pink wallpaper and inviting fitting rooms. Friendly, attractive associates were trained to greet customers and measure their bra sizes.

Women were willing to pay $50 for bras because the luxury experience made their lingerie purchases feel like investments.

This attention to customer service helped Victoria’s Secret overtake competitors like Frederick’s of Hollywood and ! post rec ord sales even during an economic downturn.

AdoreMe CEO Morgan Hermand-Waiche told Business Insider that “people are so tired of high prices and slow-fashion from Victoria’s Secret.”

But Victoria’s Secret’s sales suggest differently: The brand recently reported a 6% increase in the second quarter, on top of a 10% increase last year. That’s among the best in the retail industry.

Women don’t line up at Victoria’s Secret because it’s cheap or has an ever-changing assortment of merchandise.

They trust the brand and feel like a trip to a Victoria’s Secret store is a treat.

Victoria’s Secret offers an experience that e-commerce retailers simply can’t compete with.

 

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Monday, September 2nd, 2013 news No Comments

Grocery Retailers Embrace Multichannel Tech Tools

source: http://www.emarketer.com/Article/Grocery-Retailers-Embrace-Multichannel-Tech-Tools/1010164

Grocers, like other retailers, are increasingly aware of both the challenges and opportunities presented by technology. A survey of grocery retailers in North America conducted by RIS News the and International Data Corporation (IDC) Retail Insights in June 2013 found that the vast majority of respondents—more than eight in 10—said that investments in technological improvements would take place over the next year.

A major area of interest for digitally minded grocers is increasing the ability of customers to interact with retailers through a variety of channels. The idea of ordering online and picking up in-store, once a rare experience, is quickly becoming the norm. The survey found that half of those polled already offered the service, and that more than half of those that didn’t yet have it planned to offer it within 12 months.

 

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Tuesday, August 27th, 2013 news No Comments

Home Ad Revenues Grew by 5% in Q2

source: http://www.marketingcharts.com/wp/outdoor/us-out-of-home-ad-revenues-grew-by-5-in-q2-36204/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

OAAA-US-OOH-Ad-Revenue-Growth-Q22013-Aug2013Out-of-home ad spending continues to show solid growth, according to the latest revenue figures out from the Outdoor Advertising Association of America (OAAA). After increased by 4.5% in Q1, revenues climbed 5% in Q2 to reach $2.15 billion. PricewaterhouseCoopers recently projected a 5% annual increase in OOH revenues from 2012 through 2017, a growth rate that would rank among the highest for traditional media.

Restaurants upped their OOH investments most rapidly in Q2, by 11.7%, making them the second-largest advertising category for the quarter. Automotive dealers and services (#10; +8.1%) and retailers (#3; +7.5%) also had strong quarters. The miscellaneous services and amusements category increased its spending by 5.1%, and was easily the biggest spending category, at 18.2% of all expenditures.

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Monday, August 26th, 2013 digital No Comments

Online Merchants Seeing Greater Dividends From Paid Than Organic Search Traffic

source: http://www.marketingcharts.com/wp/topics/e-commerce/online-merchants-seeing-greater-dividends-from-paid-than-organic-search-36114/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

MarketLive-Online-Merchants-Search-Traffic-Aug2013The online merchants who comprise the MarketLive Performance Index are enjoying the rewards of their greater investments in paid search, according to [download page] a new MarketLive report. During the first half of this year (H1), paid search accounted for 32% of all their search visits, up from 26% during the first half of 2012. Paid search traffic continued to be more valuable than organic search traffic, with the former accounting for an outsized 44% of revenues from search.

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Friday, August 23rd, 2013 news No Comments

drag2share: CHART: Here Are The Most Effective Local-Mobile Targeting Strategies

source: http://feedproxy.google.com/~r/businessinsider/~3/8voB7-wX6LE/most-effective-local-mobile-targeting-2013-77

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.

But does it deliver? According to many accounts, it does. Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. A recent survey of 400 brand executives by Balihoo found that 91% planned to increase their investments in location-based marketing campaigns in 2013.

In a new report from BI Intelligence on location-mobile marketing, we take a look at key stats on the location-based services marketplace that indicate it’s supremacy in mobile marketing, and explain how the most important techniques (such as geo-aware, geo-fenced, audience-based local-mobile campaigns) work.

We specifically examine the cornerstones – such as data and audience building – to a successful location-based mobile strategy, look at who has the valuable location-based data, and analyze the six most effective local-mobile marketing tactics.

Here’s a breakdown of the most effective mobile-local targeting strategies:
ctrtarget


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Tuesday, July 30th, 2013 news No Comments

Tough Times For NEA, A VC Firm That Put Big Money Into 3 Failing Startups Lot18, Viddy And Beachmint

Source: http://www.businessinsider.com/neas-investment-picks-lot18-viddy-and-beachmint-are-failing-2013-7

wine glass shatter shot explode

If you follow the world of startups, you know Beachmint, Lot18 and Viddy have all made headlines over the past few years.

Initially, they were recognized for raising big rounds of financing from notable investors. Each has raised more than $35 million (and in Beachmint’s case more than $70 million) to date. Now, they’re suffering management changes, layoffs, and some of their products are shutting down. Two of them, Viddy and Beachmint, are reportedly returning close to $20 million to investors.

Beachmint is a celebrity-endorsed e-commerce company, Viddy is a social video app with filters, and Lot18 is a wine sales platform.

The common factor in all of those companies, besides their initial hype and struggles, is one of their investors, New Enterprise Associates (NEA). NEA invested in Lot18’s Series B and Series C rounds totaling $40 million. It invested in every Beachmint round of financing totaling $73.5 million. And it invested in Viddy’s $30 million round.

NEA also invested in Loosecubes, a startup that went belly up just as NEA was joining a $7.8 million round of financing in it last summer. Then there’s SAY Media, another NEA investment which recently suffered significant layoffs.

Battery Ventures is also paying the price for similar investments. Battery Ventures was invested in Viddy prior to NEA’s $30 million round as well as Loosecubes.

That’s not to say either firm is in trouble. It takes years to know how a VC’s portfolio will fair. NEA has a giant $2.6 billion fund that it raised in July 2012 to keep it running for a long time. All it takes is one or two home runs to return an entire fund. And NEA has gotten its hands in a number of promising startups, such as 10gen, Duolingo, BuzzFeed and Braintree.

But it’s hard to ignore that over the past two years, a few of it’s biggest picks have gone south.

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Wednesday, July 3rd, 2013 news No Comments

drag2share: CHART: Here Are The Most Effective Local-Mobile Targeting Strategies

source: http://feedproxy.google.com/~r/businessinsider/~3/lldYK3WqoX0/most-effective-local-mobile-targeting-2013-6

CHART: Here Are The Most Effective Local-Mobile Targeting Strategies

Jun 10, 2013

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.

But does it deliver? According to many accounts, it does. Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. A recent survey of 400 brand executives by Balihoo found that 91% planned to increase their investments in location-based marketing campaigns in 2013.

In a new report from BI Intelligence on location-mobile marketing, we take a look at k! ey stats on the location-based services marketplace that indicate it’s supremacy in mobile marketing, and explain how the most important techniques (such as geo-aware, geo-fenced, audience-based local-mobile campaigns) work.

We specifically examine the cornerstones – such as data and audience building – to a successful location-based mobile strategy, look at who has the valuable location-based data, and analyze the six most effective local-mobile marketing tactics.

Here’s a breakdown of the most effective mobile-local targeting strategies:


ctrtarget


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Monday, June 10th, 2013 news No Comments

Mobile, Social See Biggest Digital Ad Spend Bumps

Source: http://www.emarketer.com/Article/Mobile-Social-See-Biggest-Digital-Ad-Spend-Bumps/1009926

Three of the hottest digital formats—mobile, social and video—will see the greatest percentages of US marketers upping their investments. Marketers are still more likely to treat digital marketing as a direct response tool, compared with offline marketing.

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Saturday, June 1st, 2013 digital No Comments

CHART OF THE DAY: The Microsoft Online Money Pit (MSFT)

Source: http://www.businessinsider.com/chart-of-the-day-microsoft-online-income-2013-4

Microsoft‘s money pit is not nearly as nasty as it used to be!

This quarter it reported a $262 million loss. For most companies this would be terrifying. For Microsoft, it’s good news. It means Microsoft’s online division is getting much better.

The last time Microsoft’s online operation looked like this was five years ago.

Microsoft’s head of investor relations noted in a call with us that revenue was up 18% on a year-over-year basis, with online advertising growing 22%.

We asked when this loss would be zero. He dodged the question saying Microsoft will continue to be responsible, but it might have to make investments in cloud and service infrastructure.

Chart of the day shows microsoft online operating income, april 2013

 

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Thursday, April 18th, 2013 news No Comments

Mobile Ad Budgets Set to Increase as Print Cutbacks Continue

Source: http://www.marketingcharts.com/wp/television/mobile-ad-budgets-set-to-increase-as-print-cutbacks-continue-27660/

64% of advertisers will increase their mobile ad spending over the next 12 months, according to results from an Advertiser Perceptions survey, as reported by Ad Age. The article notes that CPG advertisers (who accounted for 5% of all online advertising dollars in H1 2012) are the most bullish about their mobile ad investments, with […]

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Monday, March 11th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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