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In-App Payments Have Totally Changed The Business Models Of iOS Games (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-app-store-revenue-top-100-grossing-games-2011-7

In-app payments have radically changed the business model of games in iOS, says Jeferson Valadares of Flurry, a mobile analytics company.

Free games are now generating the majority of the revenue amongst the top 100 grossing games in the App Store. A free game gets more downloads, and if it’s engaging, and has the right mechanics, it should compel you to pay for features inside of the game.

Only a sliver of gamers — 0.5% to 6% of users says Flurry — actually spend money in a free game. But those that do spend big supporting the developer and keeping the app free for everyone else.

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See Also:

• Sorry Apple, You Don’t Own The Term "App Store"
• CHART OF THE DAY: How Much Apple Is Making On The App Store
• THE APPLE INVESTOR: Apple Approaching 100 Million iPhones Sold In 12-Month Period

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